COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

Kori Reed, ConAgra FoodsDeShele Dorsey Taylor, ConAgra Foods FoundationJennifer Bennett, VolunteerMatch

Acting Together to Build Nonprofit Capacity

Acting Together to Build Nonprofit Capacity

VolunteerMatch Summit

Oakland, CA

December 2015

Agenda For Today• Get to Know One Another• Introduce Hunger Volunteer Connection (HVC) and Roadmap to Success• Explore Companion Website• Spotlight VolunteerMatch Program Improvement Tool• Q&A

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Hunger Volunteering Opportunities Clarified

Source: NYCCAH Beyond The Food Drive Toolkit5

SNAP BenefitsSchool Breakfast

Summer MealsGardens, Farmers’ MarketsCSAs

Raise Awareness

SBV/Pro Bono

Raise Money

Emergency and Intermittent Food Assistance

Food Drives

AdvocacyInterest: Drive more engagement in this part of the spectrum

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Hunger Volunteer Connection: Vision and Goals

VISION:• To ignite and catapult volunteering by inviting the public to join together in the fight to

end hunger through strategic volunteerism, while preparing community and civic organizations to engage more volunteers in deeper ways

GOAL: • Strengthen the capacity and reach of nonprofits through the donation of at least 500,000

hours of service in the fight against hunger by September 2018, with half of the hours focused on strategic volunteerism

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Hunger Volunteer Connection: Objectives and Priorities

OBJECTIVES:

• Inspire and engage more people to dedicate their time, talents, and voice to the fight against child hunger

• Increase volunteers’ participation in strategic service activities which can yield greater results and impact toward reducing hunger in the United States.

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STEP 1: Create a Common Agenda

National Infrastructure Development

Nonprofit & Volunteer Capacity Building

Thought Leadership

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• Increase national awareness of hunger and role of strategic volunteerism as a solution for long-term sustainable change

• Identify and fill gaps in training and resource needs • Increase utilization of technology to support data collection,

visibility of opportunities and volunteer management• Establish a centralized hub for stakeholders to connect and

engage

• Provide national and local training opportunities• Increase access to technical assistance, coaching, and peer

learning• Establish a library of online tools and resources

Step 2: Establish a Collaborative Team

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Volunteer Outreach & Engagement Expertise

Skill-Based Volunteerism

Hungervolunteer.orgAmeriCorps-VISTA

Hunger Advocacy

City Governments

Organizational Development &

Tracking

#collaborating4change

Leading Child Hunger Funder & Founding Sponsor

Key questions to consider:• What organization can

add value to the initiative?

• What expertise is needed for long-term success?

• What organization has access to the stakeholders you want to engage?

• What resources and assets are needed to support the initiative’s goals and objectives?

STEP 3: Define Roles and Responsibilities

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• Founding sponsor

• Provide backbone support

• Leverage for thought leadership

• Develop advocacy toolkit

• Provide training on how to create an advocacy plan and engage stakeholders

• Expand Hunger Free Communities Network

• Develop SNAP and summer meals blueprints

• Leverage Cities of Service Network

• Host training series aligned with volunteer toolkit

• Develop best practice guides for grassroots organizations

• Enhance hungervolunteer.org

• Leverage AmeriCorp VISTA Network

STEP 3: Define Roles and Responsibilities

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• Create program model improvement tool

• Leverage volunteer network to increase engagement

• Increase visibility of hunger among volunteer network

• Share opportunities for API feed

• Co-develop skills based readiness assessment

• Provide Powered by Pro Bono training for nonprofits and volunteers in target cities

• Promote initiative during Pro Bono Week

• Co-develop skills based readiness assessment

• Provide Ready, Set, Go training in three target cities

• Leverage volunteer network to promote hunger opportunities

• Manage joint API feed for companion website

Step 4: Establish Protocols

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As a collaborating partner, each organization agreed to:

• Work together to achieve a common goal• Support measurement and data collection • Actively participate in inter-organizational activities• Convene regularly to assess progress and milestones• Participate in joint communication efforts• Align under initiative branding• Maintain open lines of communication• Seek opportunities to deepen partner relationships

Photo source: bcii.com

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www.hungervolunteerconnection.org

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Step 5: Create Public Interface – Companion Website

Step 5: Create Public Interface - Companion WebsiteThe initiative’s website serves as the public interface for volunteers and organizations to connect. The goal is for the website to become the premiere aggregation place for hunger information, resources, and stories that empowers individuals and organizations

Each page of the site is designed to:• Provide key information or data about the cause and

relevance of volunteerism to anti-hunger efforts• Leverage emotional and compelling narrative to inspire

engagement in initiative activities• Keep a simple call to action front and center for the visitor

The site features easy color-coded navigation to guide the user experience

1405/01/2023 www.hungervolunteerconnection.org

Phase II: Initiative Goal and Investment Priorities

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Step 6: Establish Opportunities for an Early WinThe collaborative has launched and promoted four signature tools in 2015

• Step-by-step guidance on 30 advocacy actions

• www.alliancetoendhunger.org/advocacy-playbook

• Blueprint for mayor’s to develop civic engagements focused on summer feeding

• www.citiesofservice.org/sites/default/files/20150527_COS_CommunityTables_Blueprint_0.pdf

• Diagnostic that benchmarks organizations against core fundamental for an effective volunteer engagement program

• http://causes.volunteermatch.org/hungerservice

1

• Assessment to help organizations determine readiness for skills-based volunteers

• www.pointsoflight.org/sbvreadiness• or

www.taprootfoundation.org/get-probono/be-powered-pro-bono

2

3

4

Phase II: Initiative Goal and Investment Priorities

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Spotlight: VolunteerMatch Program Improvement Tool

Hunger Volunteer Program Improvement Tool

Phase II: Initiative Goal and Investment Priorities

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Hunger Volunteer Program CapacityStrategy LevelsVolunteers Ad Hoc Reactive Proactive Rooted Optimized Total PercentageNone 3 1 1 1 6 1%1-25 28 31 8 2 1 70 17%26-100 19 60 10 3 5 97 23%101-500 25 41 22 10 14 112 27%501-2500 11 18 12 7 10 58 14%Over 2,500 10 18 20 8 14 70 17%Total 96 169 73 30 45 413Percentage 23% 41% 18% 7% 11%

Management Support LevelsVolunteers Ad Hoc Reactive Proactive Rooted Optimized Total PercentageNone 3 2 1 6 1%1-25 41 27 1 1 70 17%26-100 45 48 1 1 2 97 23%101-500 41 62 5 4 112 27%501-2500 16 33 7 2 58 14%Over 2,500 10 45 12 2 1 70 17%Total 156 217 26 4 10 413Percentage 38% 53% 6% 1% 2%

Phase II: Initiative Goal and Investment Priorities

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Hunger Volunteer Program Capacity continuedProgram Infrastructure LevelsVolunteers Ad Hoc Reactive Proactive Rooted Optimized Total PercentageNone 4 1 1 6 1%1-25 53 15 1 1 70 17%26-100 51 26 18 1 1 97 23%101-500 58 29 20 5 112 27%501-2500 25 13 17 3 58 14%Over 2,500 20 25 21 4 70 17%Total 211 109 77 1 15 413Percentage 51% 26% 19% 0% 4%

Recruitment, Screening, and Placement LevelsVolunteers Ad Hoc Reactive Proactive Rooted Optimized Total PercentageNone 5 1 6 1%1-25 63 6 1 70 17%26-100 81 11 3 1 1 97 23%101-500 98 4 6 4 112 27%501-2500 48 2 3 5 58 14%Over 2,500 53 7 7 3 70 17%Total 348 30 19 1 15 413Percentage 84% 7% 5% 0% 4%

Phase II: Initiative Goal and Investment Priorities

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Hunger Volunteer Program Capacity continuedManagement, Recognition, and Evaluation LevelsVolunteers Ad Hoc Reactive Proactive Rooted Optimized Total PercentageNone 5 1 6 1%1-25 54 7 7 2 70 17%26-100 72 12 13 97 23%101-500 61 21 29 1 112 27%501-2500 31 11 14 2 58 14%Over 2,500 39 13 17 1 70 17%Total 262 64 80 0 7 413Percentage 63% 15% 19% 0% 2%

Community Outreach LevelsVolunteers Ad Hoc Reactive Proactive Rooted Optimized Total PercentageNone 5 1 6 1%1-25 66 1 1 2 70 17%26-100 92 1 2 2 97 23%101-500 100 3 6 1 2 112 27%501-2500 51 1 2 2 2 58 14%Over 2,500 60 2 4 1 3 70 17%Total 374 8 15 4 12 413Percentage 91% 2% 4% 1% 3%

Phase II: Initiative Goal and Investment Priorities

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Volunteer Program Leader Feedback on the Tool

Phase II: Initiative Goal and Investment Priorities

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Volunteer Program Leader Feedback on the Tool continued

Phase II: Initiative Goal and Investment Priorities

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Volunteer Program Leader Feedback on the Tool continued

Questions???

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Stay Connected

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Help spread the word about www.hungervolunteerconnection.org AND share your tools and success stories to enhance the site

Send an email to join our mailing list for updates: deshele@dorseyimpactsolutions.com

Follow us on social media:@conagrafoods@toendhunger@citiesofservice@taprootfound@pointsoflight@volunteermatch@joelsberg (NYCCAH)@desheleonimpact

Any additional questions, please contact DeShele Dorsey Taylor at deshele@dorseyimpactsolutions.com or 678-418-2224 THANK YOU FOR JOINING US TODAY!!

ACTING TOGETHER, WE CAN BE PART OF THE SOLUTION#collaborating4change

COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

Break

COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

Amy Thayer, Achieve

Cause, Influence & The Next Generation Workforce