Solution: Result · 2015. 10. 12. · echnology Summit -, ID TBA Social Security Administration...
1
Michelle See You At The Show It All Starts With Relationships. Government sales are inherently complex and require a thorough understanding of customer needs and objectives. This is especially true in the federal marketplace where relationships are crucial. Trade shows and conferences deliver on the relationship development factor required to meet the right prospects, develop an understanding of agency needs and create meaningful business solutions. This Is Where FBC Enters The Picture. Federal Business Council, Inc. (FBC) specializes in producing conferences and trade show events at Federal Government locations throughout the United States. Each month thousands of federal employees attend FBC events to evaluate the latest advances in technology, military hardware, training and other product areas, as well as update their sources for future requirements. Founded in 1976, FBC has conducted more than 4,000 on-site expositions and conferences for the Department of Defense, Intelligence Community and civilian agencies. Over the last 35 years, FBC has become a comprehensive resource for marketing to the Federal Government. FBC Produces Many Events Across The Country. The calendar on the opposite page is a snapshot of events that are already planned for 2012. Wherever “TBA” is listed, we are waiting for final confirmation on the date; however, we know that the event will occur in the month listed. All events are open for registration - if you register for a TBA event, you will be notified when the date is confirmed and will have the opportunity to confirm your participation, move your registration to another available event or cancel if the confirmed dates don’t fit your schedule. You’ll See A Listing Of “On-Site Agency Expositions” And “Special Events & Conferences.” On-site agency expositions are held at the government location. These are usually four hours long and are primarily exhibits, with the agency personnel attending. FBC handles your security access to the facility for the day. Special events and conferences are expositions connected to a themed federal, DoD, or Intelligence Community conference. These are usually multi-day and are held off-site, although most IC events are held on-site. FBC special events and conferences are agency-mission specific and attendees consist of agency personnel from across the country related to the theme. Working With FBC Is Easy! New events are added weekly. For the latest complete listing of events or to register, simply go to www.fbcinc.comto start the process. On the website, sort events by geographic regions, location types and types of events so you can easily find ones that you wish to target. Detailed descriptions of each event and agency location are also available online. Sponsorships and other visibility options are available for many events. Simply identify the agency event(s) that make the most sense for your marketing plan. Review the event information online at www.fbcinc.com or call 800-878-2940 x283 and discuss your marketing or sales objective with one of our Account Managers. We will work with you to identify the events most likely to connect you with your target market. Prior to your event, you and your Account Manager will collaborate to maximize your pre-event marketing and your overall event objectives. Be sure to join our Email Mailing List at www.fbcinc.com. We’ll notify you throughout the year as events are added that match your interest categories. Together, we will put you on the road to building or strengthening your federal relationships. See you at the show! If you have any questions; contact <First> <Last>, at <Phone Number> or <email address> Michelle, Here’s your FBC Events and Conferences Calendar for 2012! 8975 Henkels Lane, Suite 700 Annapolis Junction, MD 20701 Kimberly Unknown or Current Resident 0000 Fake Street Fake City, MD 00000 www.fbcinc.com Check out what www.fbcinc.com has to offer. • Ask the Expert – Get answers to tough questions about government sales & marketing from the most recognizable experts in the field. • Integrated Training & Education Tutorials – Self-paced learning on today’s most relevant topics. • Download our Exhibitor Planning Guide – Your map to a successful event. • Looking for a cause? See where FBC staff helps the community. • See who’s using FBC to meet the government at their place of business. Bookmark fbcinc.com and check back often for updated content. Need Promotional Products? Visit www.proformafederal.com Check out what www.fbcinc.com has to offer! We hope 2011 has treated you well and you are ready for 2012. On this page, you will find the 2012 FBC Event Calendar. For updates and more information regarding all events listed, visit www.fbcinc.com. As a comprehensive resource for marketing to the Federal Government, FBC makes every effort to provide the information you need to make the most of your trade show participation. To help identify which events will assist in meeting your 2012 goals, we’ve highlighted your 2011 events and your FBC Account Manager is available to help with event selection and answer any questions you may have. Contact <First> <Last>, at <phone number> or <email address>. 8975 Henkels Lane, Suite 700 Annapolis Junction, MD 20701 301.206.2940 | 800.878.2940 | www.fbcinc.com Wherever “TBA” is listed, we are waiting for final confirmation on the date; however we know that the event will occur in the month listed. Dear Michelle, Michelle’s Event Calendar In 2011, you participated in these events: FBI Cloud Computing Expo 25th Annual FISSEA Expo USDA Cyber Security Summit 2012 FBI Academy Law Enforcement Vendor Fair Based on your event history, we suggest these additional events in 2012: 2012 Cybersecurity Expo U.S. Patent & Trademark Office IT Security Day 2012 Maneuver Conference National Guard Bureau Tech Expo Michelle’s Notes: _______________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ JANUARY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MAY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JUNE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 JULY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 NOVEMBER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 AUGUST 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MARCH 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 APRIL 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 FEBRUARY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 OCTOBER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 SEPTEMBER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Visit www.fbcinc.com for event details and updates. Register to exhibit at www.fbcinc.com DECEMBER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Visit www.fbcinc.com for your Exhibitor Planning Guide and marketing tips. Visit www.fbcinc.com for tips on trade shows and event planning information. 2012 Mar 28 Jan 10 Jul Nov Feb 8-9 Apr 3 Sep 18-19 Oct May 3 FBI Academy Law Enforcement Vendor Fair - Quantico, VA May 15-16 FIRES Seminar - Lawton, OK May 16 Eielson AFB IT Expo - Fairbanks, AK May 17 AFCEA Joint Base Elmendorf- Richardson (JBER) IT Expo - Anchorage, AK TBA National Archives and Records Admin (NARA) IT Security Day 2012 - College Park, MD TBA Washington Navy Yard Tech Expo - Washington, DC TBA U.S. Department of Veterans Affairs (VA) Small Business Expo - Washington, DC TBA GSA & DHS Building - 7th and D Street Tech Expo - Washington, DC TBA IRS Oxon Hill Tech Expo - Oxon Hill, MD Jun 5-6 NSA SIGINT Development Conference - Ft. Meade, MD Jun 6 Denver Federal Center Vendor Fair - Lakewood, CO Jun 7 NIST NOAA Boulder Labs IT Expo - Boulder, CO TBA Hill AFB Technology Expo - Ogden, UT TBA Nellis AFB Technology Expo - Las Vegas, NV TBA 2012 National Laboratories Information Technology Summit - Sun Valley, ID TBA Social Security Administration Small Business Conference - Baltimore, MD TBA U.S. Census Bureau IT Security Conference & Expo - Suitland, MD TBA NOAA IT Security Day 2012 - Silver Spring, MD Jul 24-25 Pacific Spectrum Management Conference - Honolulu, HI TBA DTIC/DLA/DTRA Vendor Expo - Ft. Belvoir, VA TBA USDA Cyber Security Summit 2012 - Washington, DC TBA VMF (Variable Message Format) Summit - Las Vegas, NV TBA INSCOM HQ Tech Expo - Fort Belvoir, VA Aug 2 Alcohol, Tobacco & Firearms (ATF) Vendor Expo - Washington, DC Aug 8 Fort Sill Tech Expo - Lawton, OK Aug 9 AFCEA Tinker AFB Tech Expo - Oklahoma City, OK Aug 15 Los Alamos National Laboratory Tech Expo - Los Alamos, NM Aug 16 Kirtland AFB/DOE/Sandia Labs - Albuquerque, NM TBA FAA Air Transportation Information Exchange Conference - Silver Spring, MD TBA Cyber Security Training Conference - Colorado Springs, CO TBA Joint Base Lewis-McChord (JBLM) - Tacoma, WA TBA DTIC/DLA/DTRA Vendor Expo - Ft. Belvoir, VA TBA FBI Academy Law Enforcement Vendor Fair - Quantico, VA TBA Defense Intelligence Agency Tech Expo - Washington, DC TBA NASA Ames Research Center Tech Expo - Sunnyvale, CA TBA Emerging Tech Conf. sponsored by Sandia Nat’l Labs and NDIC - Livermore, CA Jan 10 FBI Cloud Computing Expo - Washington, DC Jan 11-12 U.S. Cyber Command Global Cyberspace Synchronization Conference @ NSA - Fort Meade, MD Jan 25 U.S. Department of Labor Tech Expo - Washington, DC Jan 26 Missile Defense Agency (MDA) Vendor Expo - Huntsville, AL Jan 26 FAA Mike Monroney Aeronautical Center Vendor Expo - Oklahoma City, OK TBA DTIC/DLA/DTRA Vendor Expo - Ft. Belvoir, VA Mar 1 Camp HM Smith Tech Expo - Honolulu, HI Mar 2 JBPHH Pearl Harbor Expo & Regional DoD IT Training Day - Honolulu, HI Mar 7-8 Reconnaissance Summit - Columbus, GA Mar 19-20 AFCEA Belvoir Industry Days 2012 - National Harbor, MD Mar 20-21 Controlling Authority COMSEC & EKMS Conference - Honolulu, HI Mar 28 25th Annual FISSEA Expo - Gaithersburg, MD Mar 28 NSA Mobile Technologies Forum - Ft. Meade, MD TBA U.S. Army Information Technology (ITA) Day - TBD, TBD TBA McGuire AFB - McGuire AFB, NJ TBA Department of Commerce - Washington, DC TBA INSCOM HQ - Ft Belvoir, VA TBA National Weather Service-NOAA Tech Summit - Silver Spring, MD Apr 3-5 DoD Electromagnetic Environmental Effects (DoD E3) Program Review 2012 - Orlando, FL Apr 3 U.S. Patent & Trademark Office IT Security Day - Alexandria, VA Apr 12 Ft. Meade Tech Expo - Ft. Meade, MD Apr 17 NIST IT Security Day - Gaithersburg, MD Apr 19 22nd OSDBU Procurement Conference 2012 - Washington, DC TBA Office of Naval Intelligence Cyber Security Awareness Day - Suitland, MD TBA DTIC Users Conference 2012 - Alexandria, VA TBA Baltimore Federal Building Technology Expo - Baltimore, MD TBA U.S. Army Corps of Engineers IM/IT Symposium (USACE IM/IT) - TBD TBA ANG Maintenance & SAMMW - Orlando, FL Feb 1 U.S. Department of State IRM “Application in the Cloud’ Symposium & Expo - Washington, DC Feb 8-9 2012 Cybersecurity Expo - Washington, DC Feb 16 U.S. Secret Service IT Vendor Fair - Washington, DC Feb 27 Fort Shafter Technology Expo - Honolulu, HI Feb 28 The Pentagon Technology Expo - Washington, DC Feb 28 Joint Base - Pearl Harbor/Hickam AFB Tech Expo- Honolulu, HI Feb 29 Schofield Barracks Tech Expo - Wahiawa, HI TBA 8th Annual Security Automation Conference - Crystal City, VA TBA National Guard Bureau Tech Expo - Crystal City, VA TBA IRS Oxon Hill Tech Expo - Oxon Hill, MD TBA IRS New Carrollton Federal Building Tech Expo - Lanham, MD TBA GSA & DHS Building - 7th and D Street Tech Expo - Washington, DC TBA Interagency Visual Media Group - TBD, VA TBA National Reconnaissance Office (NRO) Technology Day - Chantilly, VA TBA Ft. Meade Tech Expo - Ft. Meade, MD TBA Peterson AFB Tech Expo - Colorado Springs, CO TBA Buckley Air Force Base Tech Expo - Aurora, CO Sep 18-19 2012 Maneuver Conference - Columbus, GA TBA Department of Commerce IT System Security Conference - Washington, DC TBA The Pentagon Technology Expo - Washington, DC TBA U.S. Department of State/Foreign Service Institute Tech Expo - Arlington, VA TBA Army Corps of Engineers ACE-IT Symposium - TBD Promotional products were included in the mailing Events were variably highlighted in different colors based on what the recipient attended the prior year Challenge: The Federal Business Council (FBC) specializes in producing trade show events and conferences at federal government locations throughout the United States. FBC wanted to increase event registration through direct-mail. Solution: Using one-to-one marketing and variable data printing, Millennium designed a campaign that included: • Personalized 21.5” x 11.5” event calendars that were inserted into tubes and mailed to previous year registers • Non-personalized 20” x 14” event calendars that were sent to in-house prospects Result: FBC has used this direct mail campaign for the past four years. As a direct result of this one-to-one campaign, event registration has increased on average 20%-30%. Personalized name throughout calendar 10900 Pump House Road | Annapolis Junction, MD 20701 P| 301.725.8000 P| 410.792.8100 F| 301.604.7941 www.mm4solutions.com STRATEGY DESIGN PRINT PROMO WEB DIGITAL
Transcript of Solution: Result · 2015. 10. 12. · echnology Summit -, ID TBA Social Security Administration...
MichelleSee you atThe ShowIt All Starts With Relationships.Government sales are inherently complex and require a thorough understanding of customer needs and objectives. This is especially true in the federal marketplace where relationships are crucial. Trade shows and conferences deliver on the relationship development factor required to meet the right prospects, develop an understanding of agency needs and create meaningful business solutions.
This Is Where FBC Enters The Picture.Federal Business Council, Inc. (FBC) specializes in producing conferences and trade show events at Federal Government locations throughout the United States. Each month thousands of federal employees attend FBC events to evaluate the latest advances in technology, military hardware, training and other product areas, as well as update their sources for future requirements.
Founded in 1976, FBC has conducted more than 4,000 on-site expositions and conferences for the Department of Defense, Intelligence Community and civilian agencies. Over the last 35 years, FBC has become a comprehensive resource for marketing to the Federal Government.
FBC Produces Many Events Across The Country.The calendar on the opposite page is a snapshot of events that are already planned for 2012. Wherever “TBA” is listed, we are waiting for final confirmation on the date; however, we know that the event will occur in the month listed. All events are open for registration - if you register for a TBA event, you will be notified when the date is confirmed and will have the opportunity to confirm your participation, move your registration to another available event or cancel if the confirmed dates don’t fit your schedule.
You’ll See A Listing Of “On-Site Agency Expositions” And “Special Events & Conferences.” On-site agency expositions are held at the government location. These are usually four hours long and are primarily exhibits, with the agency personnel attending. FBC handles your security access to the facility for the day.
Special events and conferences are expositions connected to a themed federal, DoD,or Intelligence Community conference. These are usually multi-day and are held off-site, although most IC events are held on-site. FBC special events and conferences are agency-mission specific and attendees consist of agency personnel from across the country related to the theme.
Working With FBC Is Easy!New events are added weekly. For the latest complete listing of events or to register, simply go to www.fbcinc.com to start the process. On the website, sort events by geographic regions, location types and types of events so you can easily find ones that you wish to target. Detailed descriptions of each event and agency location are also available online. Sponsorships and other visibility options are available for many events.
Simply identify the agency event(s) that make the most sense for your marketing plan. Review the event information online at www.fbcinc.com or call 800-878-2940 x283 and discuss your marketing or sales objective with one of our Account Managers. We will work with you to identify the events most likely to connect you with your target market. Prior to your event, you and your Account Manager will collaborate to maximize your pre-event marketing and your overall event objectives.
Be sure to join our Email Mailing List at www.fbcinc.com. We’ll notify you throughout the year as events are added that match your interest categories.
Together, we will put you on the road to building or strengthening your federal relationships. See you at the show!
If you have any questions; contact <First> <Last>, at <Phone Number> or <email address>
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Check out what www.fbcinc.com has to offer!
We hope 2011 has treated you well and you are ready for 2012.
On this page, you will find the 2012 FBC Event Calendar. For
updates and more information regarding all events listed,
visit www.fbcinc.com.
As a comprehensive resource for marketing to the Federal
Government, FBC makes every effort to provide the information you
need to make the most of your trade show participation. To help
identify which events will assist in meeting your 2012 goals, we’ve
highlighted your 2011 events and your FBC Account Manager is
available to help with event selection and answer any questions
you may have. Contact <First> <Last>, at <phone number>
or <email address>.
8975 Henkels Lane, Suite 700
Annapolis Junction, MD 20701
301.206.2940 | 800.878.2940 | www.fbcinc.com
Wherever “TBA” is listed, we are waiting for final confirmation on the date; however we know that the event will occur in the month listed.
Dear Michelle,
Mich
elle’s Ev
ent C
alend
ar
In 2011, you participated in these events:
FBI Cloud Computing Expo
25th Annual FISSEA Expo
USDA Cyber Security Summit 2012
FBI Academy Law Enforcement Vendor Fair
Based on your event history, we suggest
these additional events in 2012:
2012 Cybersecurity Expo
U.S. Patent & Trademark Office IT Security Day
2012 Maneuver Conference
National Guard Bureau Tech Expo
Michelle’s Notes: _______________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
January1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
May1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
JunE1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
JuLy1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
nOVEMBEr1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
auGuST1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
MarCH1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
aPrIL1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
FEBruary1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29
OCTOBEr1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
SEPTEMBEr 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
Visit www.fbcinc.com
for event details
and updates.
Register to exhibit at
www.fbcinc.com
DECEMBEr 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
Visit www.fbcinc.com
for your Exhibitor
Planning Guide and
marketing tips.
Visit www.fbcinc.com
for tips on trade
shows and event
planning information.
2012
Mar28
Jan10
Jul
Nov
Feb8-9
Apr3
Sep18-19
Oct
May 3 FBI Academy Law Enforcement Vendor
Fair - Quantico, VA
May 15-16 FIRES Seminar - Lawton, OK
May 16 Eielson AFB IT Expo - Fairbanks, AK
May 17 AFCEA Joint Base Elmendorf-
Richardson (JBER) IT Expo -
Anchorage, AK
TBA National Archives and Records Admin
(NARA) IT Security Day 2012 -
College Park, MD
TBA Washington Navy Yard Tech Expo -
Washington, DC
TBA U.S. Department of Veterans
Affairs (VA) Small Business Expo -
Washington, DC
TBA GSA & DHS Building - 7th and D
Street Tech Expo - Washington, DC
TBA IRS Oxon Hill Tech Expo -
Oxon Hill, MD
Jun 5-6 NSA SIGINT Development
Conference - Ft. Meade, MD
Jun 6 Denver Federal Center Vendor Fair -
Lakewood, CO
Jun 7 NIST NOAA Boulder Labs IT Expo -
Boulder, CO
TBA Hill AFB Technology Expo - Ogden, UT
TBA Nellis AFB Technology Expo -
Las Vegas, NV
TBA 2012 National Laboratories
Information Technology Summit -
Sun Valley, ID
TBA Social Security Administration Small
Business Conference - Baltimore, MD
TBA U.S. Census Bureau IT Security
Conference & Expo - Suitland, MD
TBA NOAA IT Security Day 2012 -
Silver Spring, MD
Jul 24-25 Pacific Spectrum Management
Conference - Honolulu, HI
TBA DTIC/DLA/DTRA Vendor Expo -
Ft. Belvoir, VA
TBA USDA Cyber Security Summit 2012 -
Washington, DC
TBA VMF (Variable Message Format)
Summit - Las Vegas, NV
TBA INSCOM HQ Tech Expo -
Fort Belvoir, VA
Aug 2 Alcohol, Tobacco & Firearms (ATF)
Vendor Expo - Washington, DC
Aug 8 Fort Sill Tech Expo - Lawton, OK
Aug 9 AFCEA Tinker AFB Tech Expo -
Oklahoma City, OK
Aug 15 Los Alamos National Laboratory Tech
Expo - Los Alamos, NM
Aug 16 Kirtland AFB/DOE/Sandia Labs -
Albuquerque, NM
TBA FAA Air Transportation Information
Exchange Conference -
Silver Spring, MD
TBA Cyber Security Training Conference -
Colorado Springs, CO
TBA Joint Base Lewis-McChord (JBLM) -
Tacoma, WA
TBA DTIC/DLA/DTRA Vendor Expo -
Ft. Belvoir, VA
TBA FBI Academy Law Enforcement
Vendor Fair - Quantico, VA
TBA Defense Intelligence Agency Tech
Expo - Washington, DC
TBA NASA Ames Research Center Tech
Expo - Sunnyvale, CA
TBA Emerging Tech Conf. sponsored by
Sandia Nat’l Labs and NDIC -
Livermore, CA
Jan 10 FBI Cloud Computing Expo -
Washington, DC
Jan 11-12 U.S. Cyber Command Global
Cyberspace Synchronization
Conference @ NSA - Fort Meade, MD
Jan 25 U.S. Department of Labor Tech Expo -
Washington, DC
Jan 26 Missile Defense Agency (MDA) Vendor
Expo - Huntsville, AL
Jan 26 FAA Mike Monroney Aeronautical
Center Vendor Expo -
Oklahoma City, OK
TBA DTIC/DLA/DTRA Vendor Expo -
Ft. Belvoir, VA
Mar 1 Camp HM Smith Tech Expo -
Honolulu, HI
Mar 2 JBPHH Pearl Harbor Expo & Regional
DoD IT Training Day - Honolulu, HI
Mar 7-8 Reconnaissance Summit -
Columbus, GA
Mar 19-20 AFCEA Belvoir Industry Days 2012 -
National Harbor, MD
Mar 20-21 Controlling Authority COMSEC &
EKMS Conference - Honolulu, HI
Mar 28 25th Annual FISSEA Expo -
Gaithersburg, MD
Mar 28 NSA Mobile Technologies Forum -
Ft. Meade, MD
TBA U.S. Army Information Technology
(ITA) Day - TBD, TBD
TBA McGuire AFB - McGuire AFB, NJ
TBA Department of Commerce -
Washington, DC
TBA INSCOM HQ - Ft Belvoir, VA
TBA National Weather Service-NOAA Tech
Summit - Silver Spring, MD
Apr 3-5 DoD Electromagnetic Environmental
Effects (DoD E3) Program Review
2012 - Orlando, FL
Apr 3 U.S. Patent & Trademark Office IT
Security Day - Alexandria, VA
Apr 12 Ft. Meade Tech Expo - Ft. Meade, MD
Apr 17 NIST IT Security Day - Gaithersburg, MD
Apr 19 22nd OSDBU Procurement
Conference 2012 - Washington, DC
TBA Office of Naval Intelligence Cyber
Security Awareness Day - Suitland, MD
TBA DTIC Users Conference 2012 -
Alexandria, VA
TBA Baltimore Federal Building Technology
Expo - Baltimore, MD
TBA U.S. Army Corps of Engineers IM/IT
Symposium (USACE IM/IT) - TBD
TBA ANG Maintenance & SAMMW -
Orlando, FL
Feb 1 U.S. Department of State IRM
“Application in the Cloud’ Symposium
& Expo - Washington, DC
Feb 8-9 2012 Cybersecurity Expo -
Washington, DC
Feb 16 U.S. Secret Service IT Vendor Fair -
Washington, DC
Feb 27 Fort Shafter Technology Expo -
Honolulu, HI
Feb 28 The Pentagon Technology Expo -
Washington, DC
Feb 28 Joint Base - Pearl Harbor/Hickam AFB
Tech Expo- Honolulu, HI
Feb 29 Schofield Barracks Tech Expo -
Wahiawa, HI
TBA 8th Annual Security Automation
Conference - Crystal City, VA
TBA National Guard Bureau Tech Expo -
Crystal City, VA
TBA IRS Oxon Hill Tech Expo -
Oxon Hill, MD
TBA IRS New Carrollton Federal Building
Tech Expo - Lanham, MD
TBA GSA & DHS Building - 7th and D
Street Tech Expo - Washington, DC
TBA Interagency Visual Media Group -
TBD, VA
TBA National Reconnaissance Office (NRO)
Technology Day - Chantilly, VA
TBA Ft. Meade Tech Expo - Ft. Meade, MD
TBA Peterson AFB Tech Expo -
Colorado Springs, CO
TBA Buckley Air Force Base Tech Expo -
Aurora, CO
Sep 18-19 2012 Maneuver Conference -
Columbus, GA
TBA Department of Commerce IT System
Security Conference - Washington, DC
TBA The Pentagon Technology Expo -
Washington, DC
TBA U.S. Department of State/Foreign
Service Institute Tech Expo -
Arlington, VA
TBA Army Corps of Engineers ACE-IT
Symposium - TBD
Promotional products were included in the mailing
Events were variably highlighted in different colors based on what the recipient attended
the prior year
Challenge: The Federal Business Council (FBC) specializes in producing trade show events and conferences at federal government locations throughout the United States. FBC wanted to increase event registration through direct-mail.
Solution: Using one-to-one marketing and variable data printing, Millennium designed a campaign that included:• Personalized 21.5” x 11.5” event calendars that were inserted into tubes and mailed to
previous year registers• Non-personalized 20” x 14” event calendars that were sent to in-house prospects
Result: FBC has used this direct mail campaign for the past four years. As a direct result of this one-to-one campaign, event registration has increased on average 20%-30%.
Personalized namethroughout calendar
10900 Pump House Road | Annapolis Junction, MD 20701 P| 301.725.8000 P| 410.792.8100 F| 301.604.7941
www.mm4solutions.comSTRATEGY DESIGN PRINT PROMO WEB DIGITAL
