Solution in Detail Automotive Multichannel Marketing Management
description
Transcript of Solution in Detail Automotive Multichannel Marketing Management
Solution in Detail
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
Automotive
Multichannel Marketing Management
Executive Summary Solution Overview Contact Us
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
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Create Consistent Customer Experiences
There’s nothing more frustrating than being
asked for your identification number and name
repeatedly, every time you call. Or receiving
special offers on vehicles already purchased.
Today’s consumers expect organizations to
know who they are as individuals, what they
want, and the context of previous interactions.
This is true whether they use the Web, mobile
devices, the phone, or bricks-and-mortar stores.
Consumers expect meaningful and consistent
experiences that build on previous interactions
across multiple channels. And unless these
interactions are relevant and personalized, you
lose the chance to convert the interaction into
something more.
Share customer interaction information across
all channels – whether e-mail, Web, mobile,
phone, or in stores – on a real-time basis.
Enable intelligent follow-up communications
with customers, providing the basis for
meaningful customer experiences.
Enable your organization for omni-channel
marketing. Connect and coordinate interactions
across multiple channels. Systematically
enable intelligent customer interactions.
Higher customer satisfaction
where customer profiles,
transaction and interaction
history and preferences are
available during each customer
interaction
Source: SAP Performance
Benchmarking
Today’s customers expect you to know who they are, what they want, and the
context of previous interactions, regardless of the channel. To achieve this, you
must orchestrate seamless customer interactions across multiple channels. Omni-Channel Marketing
Consistent Customer
Experiences
SAP Innovations
Delightful Customer
Interactions
Executive Summary Solution Overview Contact Us
7%
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Develop a real-time, 360-degree view of the
customer – including channel interaction
information from call centers, e-mail, Web,
mobile, and even social media channels.
Centrally coordinate customer interactions
across all channels, and intelligently engage
customers with relevant and personalized
offers that build on previous interactions.
Help ensure that all interaction channels deliver
a consistent customer experience by aligning
products, pricing, and promotions. And enable
customers to use their preferred interaction
channels.
Build lasting customer loyalty by orchestrating
preplanned customer engagement that lever-
ages previous interactions. This makes follow-
up interactions more relevant and personalized,
and transforms them into meaningful dialogues.
Enable Omni-Channel Marketing
Remove disparate data silos across multiple channels and teams, establish a single
source of truth, and gain a 360-degree view of the customer. Track a customer’s
interactions across the entire organization. Coordinate across all channels on
a real-time basis to provide intelligent offers and recommendations.
Executive Summary Solution Overview Contact Us
Omni-Channel Marketing
Consistent Customer
Experiences
SAP Innovations
Delightful Customer
Interactions
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Orchestrate consistent customer experiences across channels to delight customers
every time. No matter what the interaction channel, help ensure that every
customer communication is intelligent. Make offers and promotions that are
relevant and personalized.
Know your customers, anticipate what they want, and engage them in a way that
builds lasting customer loyalty.
Delight Customers at Every Interaction
Increase customer satisfaction
Increase customer advocates
Accelerate customer conversions
Enhance brand awareness
Increase customer lifetime value
Increase customer response rates
Increase customer retention
9% Higher first call resolution rate
where rules-based guidance
are preconfigured and used to
aid the agent during customer
calls
Source: SAP Performance
Benchmarking
Executive Summary Solution Overview Contact Us
Omni-Channel Marketing
Consistent Customer
Experiences
SAP Innovations
Delightful Customer
Interactions
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SAP HANA
Using the SAP HANA platform, brand owners
can leverage large volumes of data from
various sources to gain a complete customer
view. This enables accurate segmentation and
allows marketers to target the right customer
with the right offer in real time.
Mobile
Mobile technology provides marketers with
the ability to perform targeted, location-based
mobile marketing. Contextual offers can be
made at the best times to influence buyer
decisions.
Analytics
You can leverage predictive analytics technol-
ogy to visualize, discover, and share hidden
insights and optimize engagement with
consumers in real time.
Cloud
Cloud-based technology enables increased
collaboration between marketers, as well as
other key stakeholders – including external
agencies and partners. Cloud solutions provide
an integrated approach to interacting and
engaging with customers through social media
channels such as Facebook and Twitter.
SAP Innovations
Multichannel marketing management leverages leading-edge technologies such
as in-memory computing, mobile marketing, advanced analytics, and cloud
solutions to provide marketers with the flexibility they need to react quickly
to changing market conditions.
Executive Summary Solution Overview Contact Us
Omni-Channel Marketing
Consistent Customer
Experiences
SAP Innovations
Delightful Customer
Interactions
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Drive Intelligent Customer Interaction
Customer Insight and Segmentation
Identify and seize new market opportunities with insight into
fast-changing behaviors.
Multichannel Campaign Management
Orchestrate consistent customer experiences and intelligent interactions across all
channels and vehicle distribution ecosystems.
Loyalty Management
Plan, manage, and execute multichannel loyalty programs, and incentivize customers
for profitable behavior.
Social Media Analysis and Engagement
Listen, monitor, and engage with customers through social media to build closer
relationships and create brand advocates.
Personalized Real-Time Marketing
Provide personalized, real-time offers through the best channels at the best times.
Solution Overview
Executive Summary Solution Overview Contact Us
Insight and Segmentation
Social Media Analysis
Loyalty Management
Campaign Management
Real-Time Precision
Marketing
Why SAP?
Personalized Marketing
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Understand your customers
better and drive intelligent
interactions across channels
to improve satisfaction, grow
revenue, and build lasting
customer loyalty.
Multichannel Marketing Management
Solution Overview
Executive Summary Solution Overview Contact Us
Insight and Segmentation
Social Media Analysis
Loyalty Management
Campaign Management
Personalized Marketing
Real-Time Precision
Marketing
Why SAP?
Customer
Marketing
Analyst/
Optimization
Expert
Marketing
Planner/
Program
Manager
Campaign
Manager
Analyze
Customer
Behavior
Analyze and
Monitor
Campaign
Performance
Analyze
Customer
Loyalty
Analyze
Customer
Sentiment
Customer
Insight and
Segmentation
Social Media
Analysis and
Engagement
Multichannel
Campaign
Management
Loyalty
Management
Personalized
Real-Time
Marketing
Analyze
Customer
Interactions
Define Target
Audience
Plan
Campaigns
Design and
Execute Loyalty
Programs
Develop Social
Engagement
Plan
Define
Real-Time
Marketing
Offers/Content
Refine Target
Audience
Publish Target
List
Develop
Campaigns
Execute
Campaigns
(via Different
Channels)
Respond to
Campaigns
Receive
Campaigns
Through
Relevant
Channels
Join and
Participate in
Loyalty
Programs
Engage
Through Social
Channels
Initiate
Interaction
in Channel
of Choice
Receive
Offer(s) and
Content
and Decide
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SAP software gives marketing organizations
high-speed, flexible insight into key customer
attributes. Access to relevant customer infor-
mation from internal and external sources
enables marketers to discover, accurately target,
Develop a holistic view of your customers
with real-time customer data. Leverage
high-performance segmentation engines
and predictive analytics to gain unprec-
edented insight into customers.
Customer Insight and Segmentation
14% Of organizations have highly
mature support for leveraging
management dashboards to
gain full visibility into market-
ing and campaign planning
Source: SAP Performance
Benchmarking
Capabilities
Insight and Segmentation
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
and segment their audience. With real-time
customer updates, marketing organizations
can quickly identify and take action to seize
new market opportunities.
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With SAP software, you can establish a 360-
degree view of the customer with real-time data
from internal and external data sources, and
leverage high-performance analysis tools to gain
unprecedented customer and market insights.
Explore customer data with an intuitive interface,
and then use insights in outbound campaigns.
You can also improve targeting with analytics
solutions for data mining from SAP.
Customer segmentation solutions from SAP
offer optimal performance even on large data
volumes when “slicing and dicing” real-time
customer data. Build aggregates and calculate
attributes on the fly while modeling the target
group. Finally, you can create target lists, trans-
fer these into the SAP Customer Relationship
Marketing application, or download files for
external systems.
SAP Predictive Analysis software provides
visualization tools and enables you to explore
customer data. You can then leverage those
customer and market insights to optimize
targeting.
17% Higher availability of real-time,
predictive insights where
organizations have a formal,
physically or virtually central-
ized BI center of excellence
with roles, accountabilities, and
responsibilities consistently
applied
Source: SAP Performance
Benchmarking
Gain Insights to Optimize Targeting
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Insight and Segmentation
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By being more precise in whom to target for a
specific offer, marketers can run more campaigns
without necessarily sending more messages.
Being more relevant leads to more traffic at the
dealerships, which in turn generates higher
revenues and margin and a better customer
experience. And this translates into higher
customer satisfaction and loyalty, impacting
positively on business results.
An additional benefit is being able to respond
to market needs much faster, as the solution
greatly simplifies the underlying business
process.
Finally, increase profitability due to improved
marketing ROI and reduced marketing costs.
And improve marketing effectiveness, due to
shortened campaign development times and
faster marketing response times.
Identify and seize new market oppor-
tunities with insight into fast-changing
behaviors. Leverage rich customer data
to accurately segment and optimize
targeting.
Target More Effectively to Maximize Return
on Investment
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Insight and Segmentation
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SAP HANA
The SAP HANA platform enables you to “slice
and dice” customer data and establish a 360-
degree view. In-memory computing technology
is leveraged by SAP Customer Segmentation
Accelerator software and the SAP Audience
Discovery and Targeting analytical application
to perform aggregations and calculations of
customer data.
Innovations for Customer Insight and Segmentation
Analytics
The SAP Predictive Analysis tool helps you
to visualize and discover data patterns, share
hidden insights, and optimize target groups.
Leverage the complementary functionalities of
both SAP Predictive Analysis and SAP HANA
to combine real-time and operational analytics,
access to Big Data, and predictive capabilities.
68% Of organizations have limited
or no predictive modeling or
complex optimization tech-
niques for Big Data analysis
Source: SAP Performance
Benchmarking
Capabilities
Benefits
SAP Innovations
Solution Overview
Gain competitive advantage with
real-time customer segmentation
and predictive insights.
Executive Summary Solution Overview Contact Us
Insight and Segmentation
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Multichannel campaign management function-
ality provides end-to-end support for marketing
activities – from planning and development to
execution and analysis. You can conduct
consistent, multiwave marketing campaigns
across multiple channels – such as e-mail,
Web, call center, and social media. And with
advanced analytics, you can analyze and
measure all marketing activities in real time.
As a result, you streamline marketing opera-
tions across your vehicle distribution ecosystem
and improve process efficiency. In addition, you
help ensure consistent customer interaction
across all different channels – improving
customer experience and satisfaction levels.
Drive planning, developing, execution,
and analysis of multichannel marketing
activities. Target audiences accurately,
make relevant, real-time offers, and ac-
cess updates on campaign performance.
Multichannel Campaign Management
Capabilities
Campaign Management
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
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Campaign Planning to Execution
Plan campaigns collaboratively and align
resources and activities to help ensure
coordinated execution.
Develop multiwave marketing activities based
on previous customer interactions, enabling
personalized and relevant follow up.
Roll out campaigns across multiple channels –
such as call centers, Web, social media, or
e-mail.
Analyze and monitor campaign progress in real
time.
E-Marketing
Manage a corporate Web presence that pro-
vides an integrated and consistent multichannel
experience for customers, with personalized
product recommendations and Web campaigns.
Digital Marketing
Drive relevant conversations across all
interactive marketing channels. Orchestrate
engaging interactions through e-mail, social
Web pages, and text messages.
11% Lower cost of operations per
FTE in firms that leverage
lower cost channels like the
Web for customer interactions
Source: SAP Performance
Benchmarking
Plan, Develop, Execute, and Analyze
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Campaign Management
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Multichannel campaign management
functionality helps marketers to:
Improve marketing operations efficiency
through consistent and streamlined
marketing processes
Drive growth in market share by executing
marketing interactions that follow the cross-
channel purchasing cycles of individual
customers
Improve customer retention and loyalty
by providing personalized, relevant offers
and messages consistently across different
channels
Provide superior customer experience
through consistent customer interactions
across different execution channels such as
direct mail, e-mail, Web, and call centers
Multichannel campaign management
functionality streamlines marketing
operations processes, while driving
growth in market share and improving
customer experience.
Engage Customers with Consistent Multichannel
Interactions
24% Of organizations are able
to leverage multichannel
communication for optimizing
customer contact
Source: SAP Performance
Benchmarking
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Campaign Management
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Using the SAP HANA platform, marketers
can leverage Big Data to gain a complete
customer view. This allows them to segment
accurately and target the right customers
quickly. The technology also delivers huge
improvements in terms of search performance,
operational reporting, and monitoring.
Innovations for Multichannel Campaign Management
The SAP Jam social software platform brings
together people, data, content, and processes
to solve business-critical problems and drive
results. Integration with campaign management
functionality in SAP software helps ensure
streamlined marketing processes.
68% Greater ability to use Big Data
for organizations with a well-
defined, enterprise-wide,
high-performance analytics
strategy
Source: SAP Performance
Benchmarking
Capabilities
Benefits
SAP Innovations
Solution Overview
Revolutionize customer engagement
with in-memory computing and social
collaboration.
Executive Summary Solution Overview Contact Us
Campaign Management
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SAP software provides comprehensive support
for loyalty management processes – from
loyalty program planning, management of
memberships and loyalty points, member trans-
actions, and flexible reward platforms to Web-
based customer self-service and call center
support. The solution tracks customer behavior
to identify which customers are most valuable.
You can then take steps to retain them and
encourage specific customer behavior.
Acquire, retain, and grow a loyal
customer base. Design and execute
multichannel loyalty strategies, and
increase customer engagement and
marketing ROI.
Loyalty Management
Capabilities
Loyalty Management
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
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Program management improves loyalty
program design with flexible tier, point, and
partner management features.
Reward rule management provides user-
friendly tools for designing and modeling
sophisticated program rules, conditions, and
offers to maximize the loyalty program strategy.
Membership handling functions enable you
to manage memberships optimally across all
loyalty levels. The software supports flexible
membership models, and enables robust point
and tier management across multiple channels.
A processing engine delivers loyalty account
updates with real-time processing. It also
enables you to automate tier evaluation and
point expiration.
Partner management tools enable you to
incorporate partners in loyalty programs, with
efficient processes for selling points and
processing partner activities.
Grow a Profitable, Loyal Customer Base
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Loyalty Management
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Increase marketing ROI by leveraging insights
into your customers to deliver targeted offers
across different channels.
Increase customer engagement by providing
more opportunities to participate in the loyalty
program.
Leverage partner channels to enhance
the reach of loyalty programs. This increases
program value to the customer and generates
additional revenue through sales of loyalty
points to partners.
Increase customer satisfaction and reduce
customer churn rate by delivering a superior
customer experience, using a single platform
for the entire loyalty management process.
Loyalty management software from
SAP helps brand owners to engage with
the ecosystem of dealers to increase
marketing ROI and build customer
engagement, satisfaction, and loyalty.
Increase Customer Engagement and Satisfaction
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Loyalty Management
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Powered by SAP HANA, loyalty management
software supports faster and more-consistent
search performance, and real-time operational
reporting and monitoring.
Processing information on member activities
is significantly faster.
Innovations for Loyalty Management
There are also improvements in the processing
of interactions for call centers. These include
faster account retrieval and improved registered-
vehicle searches.
8 out of 10 Decision makers think access
to the right information at the
right time is critical to their
business
Source: SAP Performance
Benchmarking
Capabilities
Benefits
SAP Innovations
Solution Overview
With the SAP HANA platform, you can
leverage Big Data to gain a complete
customer view and target the right
customers.
Executive Summary Solution Overview Contact Us
Loyalty Management
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Social media analysis software from SAP allows
marketers to perform sentiment analysis by
leveraging data on social media platforms.
Powerful natural language processing provides
an understanding of customer behavior and
brand performance, as well as identifying areas
for improvement.
Social media engagement software enables
marketers to listen to their customers on social
media, respond to messages in real time, and
develop a complete social profile and history
to understand the full context of customers
across social and enterprise data.
Social media analysis software helps
you gauge sentiment related to topics
on social media sites.
Social media engagement tools enable
you to listen to and engage with cus-
tomers on social media.
Social Media Analysis and Engagement
Capabilities
Social Media Analysis
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
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Social media analysis software allows
marketers to leverage data on social media
platforms – such as Facebook and Twitter,
blogs and forums, and news, shopping, and
review sites – to gain a picture of brand
performance. You can analyze behavior and
emotions in real time, track trends, and
compare sentiment across multiple topics.
Powerful natural-language processing helps
deliver deeper insights by recognizing slang
terms, phonetic alternative spellings, common
shorthand, and misspellings to understand the
“what” and “why.”
Social media engagement software delivers
a prioritized list of key customer messages,
detecting sentiments and keywords, and
uncovering trends. It also enables you to respond
to messages in real time across Facebook and
Twitter channels by providing support for routing,
and assigning, escalating, and organizing mes-
sages. An integrated knowledge base provides
a complete history of social interactions, providing
a 360-degree view.
Deliver Engaging Social Conversations
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Social Media Analysis
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With SAP software for social media analysis,
you can discover insights and uncover trends
in consumer preferences. Quantify market
perceptions about products, services, and
companies, track the success of social media
in marketing campaigns, and extract insights
from users’ postings – including likes and
dislikes, behavior, and intensity of buyers’
emotions. In this way, you can achieve a
thorough understanding of your social presence
as perceived by all stakeholders.
SAP software for social media engagement
allows you to deliver a great customer expe-
rience by listening to and engaging with your
customers where they like to hang out. You can
stay informed about critical messages, enabling
you to take corrective action to improve cus-
tomer satisfaction. And you can collaborate
with colleagues in your team or across the
organization to resolve issues efficiently and
effectively.
Gauge sentiment and perception about
brands, products, and services. Deliver
engaging experiences and enable a
360-degree view of the customer across
social and enterprise data.
Understand Your Customer and Deliver Great
Experiences
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Social Media Analysis
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The SAP Social OnDemand solution and the
SAP Social Media Analytics application by
NetBase are cloud-based solutions that enable
marketers to engage customers through social
media channels such as Twitter and Facebook.
Innovations for Social Media Analysis and Engagement
Marketers can get key customer and marketing
insights by viewing enterprise data along with
social media data, together on one screen. This
enables real-time insight into the key trends
and hot topics that are being discussed by your
customers.
Capabilities
Benefits
SAP Innovations
Solution Overview
Integrate easily with cloud technologies,
such as social media Web sites, engag-
ing customers through social media
channels.
Executive Summary Solution Overview Contact Us
Social Media Analysis
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SAP software analyzes customer information,
order history, and response to previous offers.
It also leverages contextual details such as
location to deliver rich product information,
special offers, and qualified recommendations
in real time.
Present personalized cross-sell and up-sell
offers across channels to drive revenue, and
provide a compelling and consistent customer
experience.
Gather behavioral data and insight while
interacting with customers in real time.
Leverage analytical dashboards to gain a real-
time understanding of customer behavior, offer
acceptance rates, and call center performance.
Provide individualized, real-time offers
and recommendations. Maximize cross-
and up-sell opportunities by conducting
relevant and effective customer
interactions.
Personalized Real-Time Marketing
Capabilities
Personalized Marketing
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
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SAP Real-Time Offer Management Software
Help ensure a streamlined, intuitive offer
management process and manage offers
across channels without IT dependence.
Integrate with interaction centers and Web
channels and make intelligent recommendations
by considering inputs such as session infor-
mation, agent skills, and offer value.
Analyze offer performance and gain insight into
customer segments through reactions to various
offers. Use this information to create more-
effective offers.
SAP Precision Retailing Solution
Leverage SAP Real-Time Offer Management,
visual research, and on-demand analysis to
deliver one-to-one marketing to consumers,
and provide the right information at the right
time considering the location.
Enable flexible and rich interactions with
consumers through mobile applications,
in-store kiosks, point-of-sale technology, and
consumer portals.
Support loyalty schemes through integration
with the SAP Loyalty Program application.
Monitor offer performance through easy-to-use
Web-based dashboards.
Personalized Real-Time Offers
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Personalized Marketing
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Intelligent cross- and up-sell recommendations
help you turn inbound interactions into revenue
opportunities with SAP Real-Time Offer Man-
agement software. Personalized, proactive, and
highly relevant retention offers can reduce
customer attrition significantly.
Leverage additional channels to engage con-
sumers in real time with the SAP Precision
Retailing solution. Deliver rich product informa-
tion, special offers, and qualified recommenda-
tions, at the right time to the right location.
Reduce costs of customer acquisition. Get higher
return on marketing investment. Interact in real
time to improve offer conversion rates.
Reduce time to market by launching new offers
without IT intervention, and in a matter of hours.
Gain insight into your customer segments by
analyzing reactions to offers and build more
effective and targeted offers.
Improve customer retention and loyalty by
recommending relevant personalized offers.
Engage at the right moment with relevant,
personalized offers and messages that
influence purchasing decisions. Leverage
real-time information about the audience
to make the very best recommendations.
Engage and Understand Your Customer Like Never
Before
Capabilities
Benefits
SAP Innovations
Solution Overview
Executive Summary Solution Overview Contact Us
Personalized Marketing
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Big Data
Leverage the power of the SAP HANA platform
to support more computation-exhaustive
recommendation situations, such as location-
based scenarios.
Analytics
SAP solutions support robust analytics and
business dashboards to analyze consumer
behavior and offer performance, as well as
optimizing targeting and improving offer
personalization.
Innovations for Personalized Real-Time Marketing
Cloud and Mobile
The SAP Precision Retailing solution is a
cloud-based, next-generation enterprise
marketing management application. It delivers
personalized information and targeted offers
in real time to consumers across multiple
channels, including mobile, at the decision
point.
53% Of organizations report a big
gap between having Big Data
and being able to analyze it
Source: SAP Performance
Benchmarking
Capabilities
Benefits
SAP Innovations
Solution Overview
Leverage large data volumes from
various sources to optimize engage-
ment with consumers in real time across
relevant channels.
Executive Summary Solution Overview Contact Us
Personalized Marketing
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Real-Time Precision Marketing
Multichannel marketing man-
agement enables companies
to drive intelligent interactions
across channels, improve
customer satisfaction, grow
revenue, and build lasting
customer loyalty.
Executive Summary Solution Overview Contact Us
Solution Overview
Insight and Segmentation
Social Media Analysis
Loyalty Management
Campaign Management
Real-Time Precision
Marketing
Why SAP?
Personalized Marketing
Customer
Insight and
Segmentation
Personalized
Real-Time
Marketing
Multichannel
Campaign
Management
Loyalty
Management
Social Media
Analysis and
Engagement
Marketing
Planning and
Program
Management
Digital Asset
Management
Marketing
Collaboration
with SAP Jam
Marketing
Analytics and
Performance
Management
Marketing
Automation
Partner
Channel
Marketing
Social Media
Analysis and
Engagement
Real-Time Offer
Management
Multichannel
Marketing
Management
Marketing
Demand
Management
Marketing
Operations
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Why SAP?
Gain unprecedented customer insight and make real-time, in-context offers.
Consistently delight customers across channels and reward customer loyalty.
And create an agile marketing organization to react quickly to market opportunities.
Tightly Integrated Solution
SAP offers cross-channel integration to orchestrate customer interactions across organizations.
Closed-loop marketing processes provide streamlined automation – from planning, development,
and execution, to performance measurement.
Leveraging Breakthrough Innovations
SAP solutions are built on market-leading technologies such as in-memory computing, mobile
technology, advanced analytics, and cloud solutions. These empower marketers with real-time
insights, optimized decision making, and quick execution.
Proven Time to Value in Large-Scale Implementations
Innovative marketers are choosing SAP to help transform their organization, gaining unprece-
dented customer insight, engaging with relevancy, developing lasting customer loyalty, and
improving agility.
Executive Summary Solution Overview Contact Us
Solution Overview
Insight and Segmentation
Social Media Analysis
Loyalty Management
Campaign Management
Personalized Marketing
Real-Time Precision
Marketing
Why SAP?
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Benchmark Your Performance
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Solution in Detail
Automotive
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