Solomo media case study - videocon mobile phones - #republic day quiz contest - for website
-
Upload
solomomedia -
Category
Social Media
-
view
1.727 -
download
0
Transcript of Solomo media case study - videocon mobile phones - #republic day quiz contest - for website
Introduction
Videocon Mobile Phones is making a big
push for the growing Smartphone market
in India. Since its launch, they have
introduced new models in the market
offering consumers a great value
proposition combined with the latest in
style & technology.
Campaign Objective
To increase awareness for their newly launched smartphone from Infinium Series – “Z50Q Star”.
Campaign Idea
To leverage the sentiment & viral-ity
around Republic Day, 1 of the 3
national holidays and club it to the
promotion of Z50Q Star via an album
based Quiz Contest.
Execution Flow:
•Facebook: An album was created with an album cover which had all the details & 5 creatives containing 1 Question each.•The Questions were framed around Republic Day & Constitution of India.
A basic set of rules were put in to make the selection of winners & to maximize reach via every like, share & comment.
Use of #RepublicDay which the theme as well as a viral hashtag.
Results: Conclusion
Apart from a very good response on the contest, the virality of the contest extended to other posts done during the duration.
Engaged Users: Total – 18,740 | Daily Avg. - 3748Page - Organic Reach: Total – 242510 | Daily Avg. - 48502Page - Organic Impressions: Total – 994300| Daily Avg. – 198860Post - Organic Reach: Total – 239290 | Daily Avg. – 47858Post - Organic Impressions: Total – 978385 | Daily Avg. – 195677
Results: Conclusion
Facebook: Avg. Daily Page Reach – Organic is 2.4 times more in the campaign duration as compared to next duration.
Total difference is of 28,816 users on a daily basis.Facebook: Avg. Daily Page Impressions – Organic is 2.8 times more in the
campaign duration as compared to the next duration. Total difference is of 128,003 impression on a daily basis.