Solomo Media's Videocon Independence Day Campaign
18
Independence Day Quiz Contest Case Study
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Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.
Transcript of Solomo Media's Videocon Independence Day Campaign
Independence Day Quiz ContestCase Study
Introduction
Videocon Mobile Phones is making a big
push for the growing Smartphone &
Tablet market in India. Since its launch,
they have introduced new models in the
market offering consumers a great value
proposition combined with the latest in
style & technology.
Campaign Objective
To increase Awareness for their new
budget smartphone from Infinium
Series – X30Pro
Campaign Idea
To leverage the sentiment around
Independence Day for the
promotion of the Videocon
X30Pro Smartphone.
Execution
Flow: A Facebook Album was created with 7 Question around India’s struggle for Independence & Freedom Fighters. The Questions were kept very easy to drive maximum participation.
A basic set of rules were put in to make the selection of winners & to maximize reach via every like, share & comment.
Use of trending #IndependenceDay
Duration: 12th August 2014 to 17th August.
Creative Set
Creative Set
Creative Set
Promotions
Results: Page Likes - Organic
There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the campaign duration.
Results: Average Daily Page Reach - Organic
Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campaign duration.
Results: Average Daily Post Reach - Organic
Avg. Daily Post Reach – Organic increased by more than 3 times during the campaign duration.
Results: Average Daily Post Likes
Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.
Average Daily Post Shares
Avg. Daily Post Likes increased by more than 26 times during the campaign duration.
Results: Average Daily Post Comments
Avg. Daily Post Comments increased more than 100 times during the campaign duration.
Results: Conclusion
Apart from a very good response on the contest, the virality of the contest extended to other posts done during the duration.
Total Organic Reach – 89180 | Daily Average – 12740.
Total Organic Impressions – 365179 | Daily Average – 52168.
Total Organic Reach of Page Posts – 80645 | Daily Average – 11521
Total Organic impressions of Page Posts – 320729 | Daily Average - 45818
Results: Conclusion
Avg. No. of Daily Organic Likes increased by 2 times.
Avg. Daily Page Reach – Organic increased by nearly 3 times.
Avg. Daily Post Reach – Organic increased by more than 3 times.
