#SocialMediaFail

Michelle Woods

July 20th, 2012

• http://www.huffingtonpost.com/2012/07/20/aurora-shooting-timeline-_n_1690553.html

Mentions of “Aurora”

1 ½ hours later

What was the effect?

What Could Have Been Done Better

• Have a PR team that’s more aware of international news, at the very least in places where their products are sold.

• Let me Google that for you…• Offer your condolences and STFU• Don’t abandon your feed after

tweeting. If you’re able to get instant feedback LISTEN TO IT

How to apologize

• Acknowledge and apologize your mistake ASAP

• Be human• Tweet a link to a more lengthy

apology• Include the original #hashtag

Moral Of The Story

Think before you Tweet!

Any Questions?