Socialbakers - Improve your Social Media Strategies with Competitive Analysis
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Transcript of Socialbakers - Improve your Social Media Strategies with Competitive Analysis
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Our goal is to become the worldwide standard for the way social media marketing is
measured and optimized.
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Businesses are going social
1,7 billion people use Social Media and this
number will keep growing
More than 77 percent of Fortune 500 companies keep maintain active
Twitter accounts and 70 percent have a Facebook page
Every day, more time is spent on Facebook than anywhere else
online Every day, more time
Source: eMarketer, April 2013 Source: University of Massachusetts Dartmouth Source: comScore Key Measure, US Desktop, April 2013
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More marketplace intelligence
Marketers claim that using Social Media brings them the following benefits:
Develop loyal fans
More exposure
Increasing traffic
Source: eMarketer, June 2013
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The approach of companies has changed from social presence to social business
First Generation
The Checkbox TreatmentNext Generation
Social Business
Set-up
Listening
Fan Growth
Basic Ads
Predictable ROI
Perfect Social
Customer Care
Engaging Content
Advanced Advertising
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The ability to reach and engage with your audience has changed
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HAVING THE RIGHT
DATA
Getting through
the clutterCreating content
MANAGING CONVERSATION
What companies need to deal with
...on a TACTICAL level
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“Make informed decisions based on comparative social analysis of your performance across platforms, geographies, competitors and industries.”
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Make data-driven decisions
...by measuring and analyzing
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Gain Valuable Insights & Business Intelligence
by Monitoring Your Competitors and Market Leaders
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Your Pages and Competitors in one Dashboard
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1 Set of Different Metrics 2 Pages of Your Choice 3 Custom Labels & Filtering
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Understand your region and industry
...with dozens of ready-made benchmarks
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Hundreds of Ready-made Benchmarks
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3 Benchmark of Choice2 Brand Performance1 Selected Metric
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Compare Yourself with Others
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1 Selected Key Performance Indicators
2 Comparision Against Benchmarks and Custom Labels
3 Displaying multivariate data on Spider chart
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Discover Best Performing Content
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1 2 3Selected Metric Response Rates and Times Engagement Metrics with Benchmarks
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Improve your Social Customer Care
...by integrating it in your social strategy
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Identify the Most Active Fans
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1 2 3The Most Active Fans Type of Interaction Details incl. Actual Comments & Posts
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With Socialbakers, you can measure and benchmark...
FB Metrics
Engagement Rate
Response Rate
Page Score
Key Influencers
Top Posts
Fans
People Talking about
...and many more
And also:Twitter, YouTube, VKontakte
...your pages and those of your competitors
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Key Differences between Analytics PRO and Facebook Page Insights
Understand the performance of your page compared with competition No ability to compare with competition
Benchmark Page to the overall industry
Compare all monitored pages directly on the Dashboard
Understand how Socially Devoted the Brand is in social media
General information about Brand’s audience
Export Data to Excel or text format Only for your Pages
Measure Engagement of different post types (pictures, video, links...) Can’t measure for competition or industry’s best
Identify Page’s Key Influencers
Monitor and analyze competitor’s activities
Receive comparative analysis with new Charts section
Features
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How It Works
Public API Data
Admin‘s API Data
SocialbakersData Cloud
Free at socialbakers.com
PRO Suite - Analytics
LinkedIn and Instagram
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With Builder You Can
Manage Content Across Multiple Platforms
Fully Control the Publishing Process
Improve Social Media Performance
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Control who publisheswhat & where
...with advanced user rights and post approval
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Manage all from one dashboard
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1 Monitor your competitors
2 Search and filter content
3 Respond to direct messages
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4 Plan your future posting
5 Manage your unpublished posts
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Drive the Success of All Social Campaigns
... by Knowing When, Where and What Ads are most effective
Spend your budget more effectively
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Is your Fan also a Fan of your competitor?
StaropramenPilsner Urquell Staropramen Budweiser Budvar
Competitor: Country:Overlap:
Pilsner UrquellCzech Republic19 %
Competitor: Country:Overlap:
Budweiser Budwar Czech Republic16 %
1 2 Page SizeFan Overlap
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Socialbakers is a Social measurement and marketing suite with client bases in more than 100 countries and 11 offices worldwide.
New York
San Francisco
Mexico City
São Paulo
London
Paris
Prague/Pilsen
München
Istanbul
Dubai
Singapore
50% Of Global
FORTUNE 5002,000customers
800,000visits per month
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and many others...
Joining a family of brands such as:
We are VC-backed by:
EARLYBIRD
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Our Clients