Optimizing Social Media To Increase Customer Engagement

Digital Branding 2012 Moscow

@janrezabJan Rezab, CEO of Socialbakers

“We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.”

› Offices in Prague, San Francisco, London, Munich, Paris

› 400,000 marketers across 100+ countries

› Launched platform in 2010, currently 120+ employees

› Facebook Preferred Marketing Developer, one of 7 in the world that have 3 competence badges

Used by Leaders

October 31, 2011

About Socialbakers

Visit Socialbakers.com

Previously Facebakers...

Content is King – Newsfeed & Timeline

Timeline content – „Social by design“

Application Content

PUMA

400 000 users3 weeks

Application Content

Application & Timeline Content

Microformat Content

Microformat Content

Microformat Content – Reaching more fans

Page content

“On average a page reaches 10 – 25% of its fans daily”

Analytics – Metrics

Metrics in social media – ENGAGEMENT RATE

Metrics in social media – ENGAGEMENT RATE

Metrics in social media – ENGAGEMENT RATE

RANKING companies around the world

Not in this rank? Suggest it on www.socialbakers.com!

Analytics – Comparisons

Analytics – Benchmarks

Analytics – Response Rates

What is Brand Rater?

Automobile Brand Ranking (1st week) Ranking (3rd week)

Porsche 7,4 8,7

Jeep 5,8 8,5

Ford Motor Company 6,2 7,7

Toyota USA 5,4 7,5

Volvo 7,4 7,3

Chrysler 4,9 7

Mercedes-Benz 7,3 6,8

Jaguar 7,1 6,7

Chevrolet 5,7 6,5

Ferrari 6,8 6,3

Nissan 5.9 6,3

Audi USA 6,7 6

Range Rover 6,7 6

Škoda 6,4 6

Mazda 5,4 5,3

BMW 7,9 5,3

Honda 6,2 5,3

Citroën 3,3 4,7

Peugeot 4,1 4

Opel 4,1 3,7

BRAND-RATER – SOCIAL NPS

Track Performance

Get early warning signs for trouble and identify catalysts for rapid social media growth.

Start Measuring and Maximizing Social Media ROI Today

Compare Performance Improve Performance

by

Spy on competitors and benchmark performance against industry standards and regional norms.

Optimize your social performance, increase engagement rates and generate graphical reports.

by

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Henkel Maximizes Return on Integrated Social Media Campaigns

Prior to Socialbakers Now with Socialbakers

› Needed a way to track and measure social performance for Henkel brands

› Needed to understand performance relative to competitors

› Needed to report on social effectiveness

› Able to track and analyze social performance trends for informed decision making

› Gain competitive insights for Henkel brands based on competitor’ social performance

› Generate customized reports

“Socialbakers has developed an application that makes it easy for us to get sophisticated metrics on our performance through Facebook.” —Felix Schmidt, Global Digital Marketing Manager for Henkel Henkel AG & Co. KGaA

Get Results with Socialbakers

Fortune Global 500 CompanyHas more than 45 FacebookPages Serving Customers in125 Countries

CASE

STU

DY

Agencia Riot Deploys Analytics PRO to Demonstrate Social ROI Growth for 80+ Clients

Prior to Socialbakers Now with Socialbakers

› Needed to show ROI for their clients’ social media campaigns

› Required multiple tools to monitor social media performance for clients

› Needed to create reports that showed how clients were faring against competitors

› Able to determine ROI for social media campaigns for 80+ clients

› Able to use KPIs to effectively track social performance

› Ability to benchmark clients’ social performance against competitors and across industries

“The Analytics PRO application organizes sophisticated metrics into easy to understand dashboards. This is powerful because brands can compare social media effectiveness to others in their industry.” —Marcelo Lemmi, Head of Business Intelligence at Agência Riot

Get Results with Socialbakers

Representing More Than 80Clients in 6 Countries, Agencia Riot Is the Largest Social Media Agency in Latin America

CASE

STU

DY

SayItSocial Improves Visibility to ROI for Clients’ Social Media Campaigns

Prior to Socialbakers Now with Socialbakers

› Needed a way to better audit and develop effect social media campaigns for clients

› Needed to produce monthly reports that showed social media ROI

› Able to track progress for clients’ social media performance and determine ROI

› Able to compare their clients’ social performance to others in their industry

“Analytics PRO allows brands to compare their social media efforts to other competitors in their industry. This gives our clients a competitive edge for their business resulting in increased customer acquisition rates, augmented customer relationships, and higher levels of brand awareness.”

—Josh Harcus, Director of Business Development at SayItSocial

Get Results with Socialbakers

Created an industry-wide social media study of 150 US hotels for the hospitality industry

CASE

STU

DY

Recent Case Study

Jan 2, 2012Socialbakers publishes Infographic for US Elections

Jan 3, 2012AdAge reports President Obama’s family picture is most viral on Facebook

Feb 21, 2012Washington Post reports President Obama selects family photo for re-election ad

Summary

1. Choose the right metrics to monitor = Helps understand success in social media

2. Build great content for your social presence= Helps build a good following

3. Make sure you do both proactive and reactive engagement in social media

= Helps build community

4. Use the right tools and partners= Helps to do it faster and easier

jan@socialbakers.comM: +420 724 095 217

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