Social Media & Sports Marketing Sales Funnel

Edmée Jorge @edmeejorgeKlout Score: 64#Social4FanExp

Traditional Sales Funnel Engagement ENDS with purchase

#Social4FanExp

Dynamic Customer Journey

Awareness, Consideration, Evaluation, Purchase, Experience, Loyalty, Advocacy

Brian Solis. @BrianSolis. Klout Score: 85

Solis is a principal analyst at Altimeter Group

Author, prominent blogger & keynote speaker

Has studied & influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture.

Works with enterprise organizations to research market trends, disruptive technology, & emerging business opportunitieswww.briansolis.com

#Social4FanExp

Dynamic Customer Journey & Social Media ApplicationTo earn customer attention isn’t a switch that toggles on & off it is a state of perpetual engagement

www.briansolis.com#Social4FanExp

How Does This Relate to Sports & Social Media?

Dynamic Customer Journey Sports Marketing Sales Funnel

Purchase Tickets

Experience In Game Experience

Loyalty Embrace Fans=Embrace You

Advocate Fans Share through SM

#Social4FanExp

Minnesota Gophers Case Study: Facebook Promo Drives Ticket Sales

#Social4FanExphttp://www.audienceview.com/AV/media/documents/Case%20Studies/MinnesotaAthletics_AVTiki.pdf?ext=.pdf&utm_source=dlvr.it&utm_medium=twitter

WiFi Capabilities

#Social4FanExphttp://www.audienceview.com/AV/media/documents/Case%20Studies/MinnesotaAthletics_AVTiki.pdf?ext=.pdf&utm_source=dlvr.it&utm_medium=twitter

Why Does This Matter?In Game Experience is about so much more than the actual game

#Social4FanExp

http://www.mediabistro.com/alltwitter/psychology-social-networking_b26066

“Yep, if there’s one thing social media has revealed very clearly it’s the level of narcissism and self-obsession that we almost all have.More than one third (35 percent)of users tag themselves in the 250 million photos that are uploaded daily to social platforms, and people with high levels of self-belief (or, conversely, very low self esteem) spend more than an hour every day on Facebook.”

What Am I Doing?

#Social4FanExp

Checking in on FB, Live Tweeting, Instagramming, Posting to Vine&Texting

#Social4FanExp

Vine!

Another Vine!

How Important is This from a Business Perspective?

NJ Devils are the most engaged team on social media with a NHL best 94 Klout score. We untilize mainly Facebook and Twitter but we also use Pinterest, Google+, YouTube, Instagram and Vine.

Devils Generals:They are fan-to-fan relations. The content is fun but informational. They are providing information to fans directly to fans and start conversations with the fan base.

Content can build our brand. We are able to bring the fans closer to the game. Never before were able to give fans this kind of access. It’s is great for the fans. Will Carafello

@WillCarafello

Director of Marketing forNew Jersey Devils/OverseesDevils Generals Account

#Social4FanExp

Creating Loyalty

“Embracing your connected customers will help them embrace you in return”- Brian Solis

Relationship: Engagement & Loyalty

“Teams are also able to make this a two-way street by taking the experience that fans have and consolidating into a cohesive view into experiences and help shape what a team wants their brand and experience to look and feel like, all the while engaging fans (thus making them feel more love towards to the team in question). Teams want and NEED fans to stick with them in the down years, any tool that can help make fans feel more appreciated and engaged with a team.”

Heather Joy Collart @HevCollartManager of Fan Lifestlyes-Detroit Pistons

#Social4FanExp

AdvocateReciprocal relationship is created.

Future of Social Media & Sports- What’s Next?

“Undoubtedly the future of sports and social media is moving towards monetization for clubs. They’ve started to build a presence and obtain engagement, now they need to look for return on investment from it- so many will start to work with commercial sponsors to try and make money from their presence. Expect a lot more sponsored tweeting and video content as clubs try to figure out how to make the most from advertisers.”Séan Walsh @walshybhoy

Leading Football & SM bloggerFounder of Digital-Football.comHead of SM @ Blueclaw #Social4FanExp

Thank you!#NewhousSM6

#Social4FanExp@edmeejorge