Social usability workshop at Frontiers 2010
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Social Usability Workshop
Gianandrea Giacoma & Davide ‘Folletto’ Casali
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This workshop
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Intro Analysis Design End20’ 45’ 50’ 5’
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Intro Analysis Design End20’ 45’ 50’ 5’
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What is Social Usability?
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Tutto è sociale.
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The walkmanDesigned to isolate oneself,
used to connect people.
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A personal toolused to create text... to be shared.
Word
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Designed to divide,it’s a meeting point for teenagers.
The wall
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Social Usability
Motivational Design
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System
Social Dynamics
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?
System
Social Dynamics
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System
Social Dynamics
Social Usability
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Social Usability is a quality attribute
that assesses how easy social interaction
are to make.
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System
Social Dynamics
Social Usability
Se togliamo l’Usabilità Sociale
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System
Social Dynamics
Social Usability
Togliamo le dinamiche sociali
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L’Usabilità Sociale è un attributo abilitante.
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Non è però obbligatorio!
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Potrei voler enfatizzare comportamenti sociali
utili...
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...potrei voler smorzare comportamenti sociali
dannosi.
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Bilanciamento.
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Ha 4 proprietà: R.I.C.E.
R
IE
C
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Relations
R
findability
separation
privacy
proximity
time
themes
public relations
excellence
curiosity
management
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Identity
I
amplitude
mood
appearance
person
avatar
interests
uniquenessprivacy
group
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Communication
C
speed
quantityrichness
private
publicplural
sync async
aggregabilityparallelism
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Emergence of Groups
E
findability easiness
bottom-up
liveliness
presence
frequency
longevity
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Basta pattern!
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Is there a way to ____?
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Is there a way to express yourself?
I
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Is there a way to show up in a group due
to the things you do?
E
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The process
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Outline1
giving a star-evaluation to the elements on the list
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Outline
Analysis
1
2
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
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Outline
Analysis
User tests
1
2
3
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
asking the same questions to an user, during a test
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Outline
Analysis
User tests
Merge
1
2
3
4
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
asking the same questions to an user, during a test
correlating the design objectives
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Analisys with Social Usability
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Analysis
— Formare dei gruppi.— Selezionare un sito da analizzare
usando la checklist.
— Quali proprietà sono presenti?— Quali proprietà sono assenti?— È migliorabile?— Aggiungeresti qualcosa?— Toglieresti qualcosa?
20’
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Discussione
— Ogni gruppo.
— Spiegate il best case di Usabilità Sociale che avete trovato.
— Spiegate il worst case di Usabilità Sociale che avete trovato.
— Qual è la prima cosa che cambiereste? Perché? Aggiunge oppure migliora un fattore sociale?
20’
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Design with Social Usability
3
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Design
— Individualmente.— Selezionare una voce della checklist.— 15’ di paper prototyping.
15’
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Test
— A coppie, fare un mini-test di usabilità con il paper prototyping che avete progettato.
— Alla fine chiedete l’opinione complessiva.
— 6’ di test per ciascuna persona.
12’
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Discussione
— Vediamo i prototipi.— Che obbiettivo vi eravate dati?— Qualche cosa vi ha stupito in
particolare?— Qualche risultato eccellente?— Potremmo integrare tutte le vostre
soluzioni in un social network unico?— Cambierebbe il vostro risultato se vi
fosse un obbiettivo differente? 20’
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Wrapping up
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L’analisi con l’Usabilità Sociale
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può essere fatta non solo su qualcosa di già
esistente
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ma anche sulle idee iniziali.
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Il “social” è sopravvalutato
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Bisogna scegliere, non fare tutto
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E’ fondamentale fare riferimento a
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obbiettivi
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e motivazioni
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Progettare con l’usabilità significa questo:
scegliere.
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Coniugare ogni elemento della checklist con
motivazioni e obbiettivi.
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Q&A
— Domande libere ;)
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Gianandrea Giacoma
ibridazioni.com
@ibridazioni
Davide ‘Folletto’ Casali
intenseminimalism.com
@folletto
Frontiers of Interaction 2010Rome, 3-4 june 2010frontiersofinteraction.it