SOCIAL TRENDS

online & elsewhere

JUNE 2010

What Has America Talking?

According to the Pew Report, topics around the water cooler today are:

Source:

Image: Mouthing Off, by Artist Anita Kunz

The Economy: The Job Picture

While unemployment’s still a steady 10% nationally…

Government reports an uptick in Jobs! ?

Job Gains were in: Manufacturing Professional &

Business Services Health Care, and Leisure &

Hospitality

Source: U.S. Bureau of Labor Statistics

There’s a new Entrepreneur Explosion

Individuals who’ve been laid off or are simply tired of “working for the man” are creating new revenue sources…and becoming: “Virtual Assistants”Life Coaches(watch 30-second video:

http://www.youtube.com/watch?v=pbOiUhIxjRo

Online-Publishing Tsunami

Individuals are not only sharing online, but publishing to cyberspace in record numbers.

Online-Publishing Tsunami

New resources make it easier to find and “repurpose” content: PLR (Private label rights) products allow users

to modify info like articles, reports, eBooks for their own needs.

Creative Commons licensing & collaborating Allows users to “Share, Remix, Reuse — Legally”http://creativecommons.org/

Other popular vehicles are whitepapers, on-demand webinars, and of course, blogs.

Video Viral Wave

People are using video for quick & easy marketing, often with the ultimate goal of getting something to “go viral.”

Simply record with digital camera with video capacity, a “flip cam” or camara-free, on sites like Animoto.

Upload & Share, via:YouTube VIMEOYahoo Video

Excerpted from Statistics: The State Of The Internet Video

http://www.digitalbuzzblog.com/statistics-the-state-of-the-internet-video/ by Jesse Thomas

…and Franchises are Mushrooming…

Successful niches serve the “sandwich generation”

2 of the Top 10 Growing Franchises for 2010 Senior Helpers & The Senior's Choice Inc. (Both offer

senior care at home)

Source: Entrepreneur's Franchise 500

Foodie-Franchises are popular, too

New franchise, EVOS, touts organic milk, free-range burgers, hormone-free chicken, etc.which leads us to anothertrend…

Green begets greenbacks…

eco-friendly sells cars, The 10 Best Eco-Friendly Cars of 2010

1. Third-Generation Toyota Prius (Starting MSRP $21,000)–gets 50 mpg.2. Honda Insight (Starting MSRP $19,800) –around 40 mpg.3. Honda Civic Hybrid (Approximate MSRP $23,800) –42-mpg4. Ford Fusion Hybrid (Starting MSRP $19,270). At 41 mpg.5. Volkswagen Jetta TDI (MSRP $22,660). Expect 34 mpg.6. Audi A3 (MSRP $29,950). 34 mpg.7. Toyota Camry Hybrid (Starting MSRP $26,150). 34 mpg,8. Lexus HS 250H (Starting MSRP $34,650). 35-mpg.9. Smart FourTwo (Starting MSRP $11,990). 36 mpg.10. Ford Escape Hybrid (Starting MSRP $29,860). 32 mpg.

Source: www.doughroller.net

Green begets greenbacks…

and shoes, Men's Flippee:

Recycled PET sandal with recycled PET webbing straps. PET is made of recycled soda bottles.Vegan shoe! No animal products or even animal byproducts.The foot form inserts are made of post consumer recycled paper.Water based glue is used to hold the shoe together, not petroleum based. Just another way to reduce our dependence on petroleum, and it also means no nasty smelling glue for the people who put your shoes together. The sole of the shoe is biodegradable! The midsole is made of EVA with Eco-Pure and the outsole is made of 30% recycled rubber and 70% natural rubber with Eco-Pure added. The Eco-Pure additive makes the EVA and rubber biodegrade in 20 years in a landfill or compost heap.Comes in a biodegradable bag with a biodegradable hanger…

Green begets greenbacks…

In fact, “eco-friendly,” “fair-trade,” and natural” are BIG in clothing…

Green means getting back to basics…

Hot hobby is growing one’s own food.

New takes on old classics…

Hot must-have: a retro bike.

Bike image from http://vanillabicycles.com/ordering/,

where wait-list for a custom cruiser is up to 5 years!

Or make it even simpler & recycle directly yourself…

Goodwill Store, now staged like boutiques, are very popular:

See

Fashion of Goodwill

PR firm Porter Novelli’s trendspotting blog, Intelligent Dialogue http://pnintelligentdialogue.com

Jesse Thomas’ catchy video,Statistics: The State Of The Internet http://www.digitalbuzzblog.com/statistics-the-state-of-the-internet-video/

pourquoi tu cours (jérémy dumont)’s slideshow,“2009 - 2010 SOCIAL TRENDS Marketing Communication Media Creativity Design”http://www.slideshare.net/jeremydumont/2009-trends-marketing-communication-media-creativity#

For more on social trends, see:

Ideas, thoughts?Please share your feedback…

ann h. sheawrite me @:

promarketing.ann@gmail.comfollow me on twitter @:

http://twitter.com/AnnieintheSun