SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR-...

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SOCIA L RES PO NSIBI LI TY MKT G 19 60-TEAM5

Transcript of SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR-...

Page 1: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing.

SOCIAL

RESPONSIB

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TOPIC OVERVIEW

• Social Responsibility Definitions

• CSR- Corporate Social Responsibility

• The Role of Ethics• Blowing the Whistle

Rachelle VandruffRolando NgayawonPhaedra Sulin BensonLori Green

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SOCIAL RESPONSIBILITY:Social responsibility is an ethical theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem.

Source Wikipedia.org

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June, 2012 International Standards Organization

Created an international standard for Social Responsibility

Six Core Subjects:1. Human Rights2. Labor Practices3. The Environment4. Fair Operating Practices5. Consumer Issues6. Community Involvement and

Development

ISO 26000, Published 06.2012

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ISO’s Guiding Principles of Social Responsibility• Accountability• Transparency• Ethical behavior• Respect for stakeholders interest• Respect for the rule of law• Respect for international norms of

behavior• Respect for human rights

ISO 26000, Published 06.2012

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What is CSR?Corporate social responsibility (CSR), also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business. CSR is a form of corporate self-regulation integrated into a business model.

The term “corporate social responsibility” came into use in the 1960’s and has

continued to gain popularity.

ISO 26000, Published 06.2012

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Practices for integrating

social responsibility throughout

an organization

Understanding the social responsibilit

y of the organization

The relationship

of an organization

’s characteristics to social responsibilit

y

Reviewing and

improving actions and practices related to

social responsibilit

yCommunicate on social

responsibility

Volunteer initiatives for social

responsibility

Enhancing credibility regarding

social responsibilit

y

Integrating Social Responsibility into an Organization

ISO 26000, Published 06.2012

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Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility [1] by Michael E. Porter

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“Corporate Social Responsibility has become much more important to large and small organizations

because consumers and employees are demanding it.”

-William Marre Published 11.23.13Award Winning Author &

Expert on CSR

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ETHICS:The expression of the standards of right and wrong based on conduct and morals in particular society.

-Minor, Lamberton Human Relations 4th Edition

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MORALITY:A system of conduct that covers all broadly based, mostly unwritten standards of how people should behave and generally conform to cultural ideals of right and wrong.

-Minor, Lamberton Human Relations 4th Edition

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ETHICS vs. MORALITYETHICS MORALITY

Where do they come from?

• Social system• External

• Individual• Internal

Why we do it? • Because society says it is the right thing to do

• Because we believe in something being right or wrong.

What if we don’t do it?

• We may face peer/social disapproval of even being fired from our job.

• Doing something against one’s morals and principles may affect individuals differently

• Uncomfortable, remorseful, depressed, etc.

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Ethics and Morals both relate to “right” and “wrong” conduct.

However, Ethics refer to the series of rules provided to an individual by an external

source, e.g. their profession.

On the other hand, Morals refer to an individuals own principles regarding right and

wrong.

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ETHICS CODES:Formalized sets of ethical guidelines developed by some companies for use at all levels of the organization.

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Case Study : Ingredient LabelsEthicsMoral ValuesWhistleblowing

What Would You Do?Group Discussion

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WHISTLEBLOWINGDisclosing information that an employee reasonably believes is evidence of illegality, gross waste, gross mismanagement, abuse of power, or substantial and specific danger to public health or safety.-Devine, Tom and Tarek F. Maassarani. 2011. The Corporate Whistleblower's Survival Guide. San Francisco, CA: Berret-Koehler Publishers, Inc.

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2010 Study by the Ethics Resource Center:• 50% of Employees Witness Misconduct on the Job

• 40% Do Not Act On Their Knowledge

Retaliation:

1. Spotlight the whistleblower, not the wrongdoing

2. Build a damage record against the whistleblower

3. Threaten them

4. Isolate them

5. Set them up for failure

6. Physically attack them

7. Eliminate their jobs

8. Paralyze their careers

9. Blacklist them

Risks of Whistleblowing

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Why Do People Become Whistleblowers?Conflicts of values and social responsibility“I am honored that people think I am a hero… but I do not accept that moniker as others are much more deserving of it. I did what was right… have no regrets and would do it again. As you see, we were just ordinary people placed in some extraordinary situation and did the right thing as all should do.”

-Dr. Jeffrey Wigand, former high-ranking tobacco industry executive who disclosed the truth about the industry’s disregard for public health and safety.

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What to Know Before You Blow

1.Be Clear With Your Objectives2.Anonymity vs. Going Public3.Essential Survival Tips4.Maintain Your Sanity5.Relationships6.Gathering More Information7.A Note on Defamation

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1. Consult your loved ones2. Test the waters for

support among your workplace peers

3. Before breaking ranks, consider working from with the system

4. Always be on guard not to embellish your charges

5. Seek legal and other expert advice early

6. Stay of the offensive with a well-though-out plan

7. Maintain good relations with administrative/support staff

13 Survival Tips

8. Network off the job and identify potential allies

9. Keep an ongoing, detailed, contemporaneous record

10.Secure all relevant records before drawing any suspicion on your concern

11.Engage in whistleblowing initiatives on your own time and with your own resources

12.Check for skeletons in your closet

13.Do not reveal your cynicism when working with authorities

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SUMMARY1.Social responsibility is the obligation

of all individuals, organizations, and nations.

2.Corporation must practice social responsibility in today’s world, it is no longer optional.

3.Ethics and moral values guide our attitudes toward being socially responsible.

4.Whistle-blowing is a necessary safeguard to social responsibility.

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“The greatest use of a human is to be useful. Not to consume, not to watch, but to do something for someone else that improved their

life, even for a few minutes.”-Dave Eggers, A Hologram for the King

“Be the change that you want to see in the world.”

-Mohandas Gandhi

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Thank You!