Social relation brief
-
Upload
sang-nguyen -
Category
Business
-
view
287 -
download
2
description
Transcript of Social relation brief
![Page 1: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/1.jpg)
Social Relation
Bruce Nguyen
@ Copyright by Bruce Nguyen
![Page 2: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/2.jpg)
Basic concepts
Marketing?
Social marketing?
Copyright by Bruce Nguyen
![Page 3: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/3.jpg)
False! Paying
Advertising
Copyright by Bruce Nguyen
![Page 4: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/4.jpg)
Understanding
Paying
Communication
Delivering
Copyright by Bruce Nguyen
![Page 5: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/5.jpg)
Understanding
Their languages
Social Marketing: 2-sided communication!
Copyright by Bruce Nguyen
![Page 6: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/6.jpg)
Task:
How can we practise marketing after selling the
product/service?
How can social marketing help before launching
the product?
Copyright by Bruce Nguyen
![Page 7: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/7.jpg)
Objectives
Where & How
Storyboard
Seeding & Reviews
Copyright by Bruce Nguyen
Process: Business + Relationship
![Page 8: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/8.jpg)
Objective: Business + Relationship
Copyright by Bruce Nguyen
elationship
Connecting
Strengthening
Converting
![Page 9: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/9.jpg)
http://www.redbull.com/en
https://www.facebook.com/redbull
Copyright by Bruce Nguyen
![Page 10: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/10.jpg)
Task:
Name the important Objectives for your
Campaign.
Explain why?
How to measure?
Copyright by Bruce Nguyen
![Page 11: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/11.jpg)
Where & how? Community: Club of Passion!
Copyright by Bruce Nguyen
![Page 12: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/12.jpg)
Tips: Firstly, Be a member!
Copyright by Bruce Nguyen
Sign up
Read
Comment,
then Post
Make friends
![Page 13: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/13.jpg)
Task:
Create a list of communities that you may run
the campaign
Explain why?
Describe how are they communicating
Sign up and makes 3 friends, comment 10 times
and create 1 topic each.
Copyright by Bruce Nguyen
![Page 14: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/14.jpg)
Tell a story: Be honest and interesting!
Copyright by Bruce Nguyen
![Page 15: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/15.jpg)
Tips: What are they talking about us?
Copyright by Bruce Nguyen
![Page 16: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/16.jpg)
Tips: Viral means touching!!!
Copyright by Bruce Nguyen
10:1 vs
1:10
![Page 17: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/17.jpg)
Task:
Comment-seeding on each community.
Message for each community.
How are you going to lead the story?
Copyright by Bruce Nguyen
![Page 18: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/18.jpg)
Seeding & Review: Persistent & Flexible!
Copyright by Bruce Nguyen
![Page 19: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/19.jpg)
Task:
Which topics work? The best? The worst?
(Compare with objectives)
What are the problems?
How can you change?
How do they need such kind of product/service?
How do they care/feel about your
product/serive?
Copyright by Bruce Nguyen
![Page 20: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/20.jpg)
THINK OUT OF THE BOX!!!
Copyright by Bruce Nguyen
![Page 21: Social relation brief](https://reader034.fdocuments.net/reader034/viewer/2022051411/53ffcf4b8d7f7249088b46a3/html5/thumbnails/21.jpg)
Keep in touch!!!
https://www.facebook.com/bruce.nguyen.161
http://vn.linkedin.com/pub/sang-nguyen/63/319/920
Copyright by Bruce Nguyen