Brief history of social media
-
Upload
john-sharp -
Category
Technology
-
view
2.451 -
download
4
description
Transcript of Brief history of social media
![Page 1: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/1.jpg)
A Brief History of Social Media
@JohnSharpLinkedIn.com/in/JohnSharp
![Page 2: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/2.jpg)
ObjectivesDefine social
media
History and pre-history
The Big Four
Mobile
Hazards
Blogging
What’s New
![Page 3: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/3.jpg)
There are two kinds of people in the world…
Those who think there are two kinds of people and those who don’t
![Page 4: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/4.jpg)
There are two kinds of people in the world…
People who tell computers what to do, and people who are told by computers
what to do.
![Page 5: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/5.jpg)
There are two kinds of people in the world…
People who know social media and those who don’t.
![Page 6: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/6.jpg)
Social Media Definedthe means of interactions among people in
which they create, share, and/or exchange information and ideas in virtual communities and networks
Based on Web 2.0 technologies
User generated content, personal profile, tagging, connect to others
![Page 7: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/7.jpg)
Social Media Explained Twitter – I’m eating a #donut
Facebook – I like donuts
Foursqure – this is where I eat donuts
Instagram – here is a vintage photo of my donut
YouTube – here I am eating a donut
LinkedIn – my skills include eating a donut
Pinterest – Here’s a donut recipe
Spotify – listening to “Donuts”
G+ - I am a Google employee who eats donuts
![Page 8: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/8.jpg)
Pre-HistoryBefore Social Media
Message boards, bulletin boards, discussion groups
Early in the Internet age – early 1990s
AOL chat rooms
Patients already looking for help online ACOR – Association of Cancer Online
ResourcesMedHelp – questions answered by physicians
![Page 9: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/9.jpg)
Framework of Social MediaIdentity
Conversations
Sharing
Presence
Relationships
Reputation
Groups
![Page 10: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/10.jpg)
Evolution of the Big Four
![Page 11: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/11.jpg)
Social Media Timeline
Friendster 2002
MySpace 2003
LinkedIn 2003
Facebook 2004Twitter 2006
![Page 12: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/12.jpg)
Facebook’s Road to World Dominance
By June 2004, 30 campuses, 150,000 users
How it overwhelmed MySpace, passed it in 2009, kept growing
2011 – hosting over 100 billion photos
2012 – purchases Instagram
Reaching 1 billion users
http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-history-facebook-infographic
![Page 13: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/13.jpg)
Why are cat videos so popular?
YouTube History
2006 - YouTube was one of the fastest growing sites on the Web
October 2006 – purchased by Google
2007 - 2009 – hosted content for an increasing number of news and movie studios and government
2012 – 800 million users per month
![Page 14: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/14.jpg)
Their Tweeting Behind Your BackHow Twitter became a social phenomenon
2007 Became its own company, introduced at SXSW – 60,000 tweets per day
2010 – 100 million tweets per day
Celebrities popularize, sporting events
2012 - 200 million monthly active users
Companies create accounts, customers question poor service and generate “churn”
![Page 15: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/15.jpg)
Let me give you my business card
LinkedIn transforms business relationships – online rolodex, resume, job history, job search
Launched 2003 as a trusted way to connect professionals
2006 – public profiles, recommendations, people you may know
2008 - goes global
2010 – 90 million members
Now – 225 million – mobile, more extensive profiles, groups
![Page 16: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/16.jpg)
Blogging Platforms
![Page 17: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/17.jpg)
![Page 18: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/18.jpg)
Socially MobileHow smart phones exploded Social MediaSocial and mobile
– Facebook check-ins
Photos of where I am posted instantly - Instagram
Location - FourSquare
![Page 19: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/19.jpg)
Don’t be a fool or be fooled
Social Media Privacy Settings
Can be a moving target
Twitter – most open, public
Facebook – can limit photos and postings to Friends only
Don’t have to accept linking to others
YouTube videos – can keep private and share selectively
Clicking on a posting does not raise money or create social change
![Page 20: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/20.jpg)
Cyber bullying and Other hazards of social media
Reputation threats – circulating photos, revenge websites, negative reviews
The photo you can’t remove from social media
Protecting an organization’s reputation
Deleting negative comments
Taking the offensive –building a positive reputation
![Page 21: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/21.jpg)
What’s New in Social Media?
SlideShare
![Page 22: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/22.jpg)
What’s New in Social Media
Create boardsPost graphics
![Page 23: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/23.jpg)
What’s new
![Page 24: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/24.jpg)
What’s New
![Page 25: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/25.jpg)
What’s New
![Page 26: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/26.jpg)
What’s New
6 second videos for sharing
![Page 27: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/27.jpg)
Social Media is here to stay
But that doesn’t mean some won’t fail
Effective platforms for communication if understood and used effectively
Crowdsourcing defined
![Page 28: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/28.jpg)
Practice of obtaining needed - services, - ideas, or - content by soliciting contributions from an online community
![Page 29: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/29.jpg)
CrowdfundingType of crowdsourcing to raise funds
Popular platform – Kickstarter
Now in healthcare – MedStartr
Usually a limited amount of time to raise the funds
Integrates other social media like Twitter to raise awareness
![Page 30: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/30.jpg)
ObjectivesDefine social
media
History and pre-history
The Big Four
Mobile
Hazards
Blogging
What’s New
![Page 31: Brief history of social media](https://reader035.fdocuments.net/reader035/viewer/2022062702/554921b0b4c9054c498b8a9e/html5/thumbnails/31.jpg)
It’s a wrap