Social Recruitment 101
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![Page 1: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/1.jpg)
Social Recruitment 101
![Page 2: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/2.jpg)
Presenter Today
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Agenda
• Why use Social Media for Recruitment
• How to Incorporate Social Media into your Recruitment Strategy
• Which Tools are Available to use– Facebook, LinkedIn, Twitter, Google+,
and more
• How to Build your Talent Community
![Page 4: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/4.jpg)
Social recruiting is on the rise.
64% of companies will use 2 or
more social networks for recruiting
40% will use 3 or more
89% of US companies will use social networks for recruiting
Source: Jobvite Social Recruiting Survey 2011
![Page 5: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/5.jpg)
Where do you Find Talent?
![Page 6: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/6.jpg)
Incorporate Social Media into your Recruitment Strategy
![Page 7: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/7.jpg)
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Other Tools
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Build Your Community1. Start with your Business Cards, Outlook Contacts,
Gmail, phone
2. Tap into your existing online network, School, Work, Personal
3. Find Power Connectors – recruiters and sales people have huge networks
4. Link to your social media on all correspondence
5. Follow them, they will follow you
Marathon, not a sprint.
![Page 13: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/13.jpg)
Content, Content, Content
1. SHARE- Blogs, Whitepapers, Links, Articles, Books, Videos
2. Re-tweet interesting information
3. Provide New Content – Webinars, Blogs, Tweets, Status Updates
4. Engage others
Most important…. Be consistent.
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Social Media Measurements1. Followers
2. Network Size – 1st and 2nd degree
3. Social Media Metrics - Mentions, RT, @, Link Shares, Check-Ins, Video Views, Profile Views
4. Hires – where are they coming from?
5. Time to Hire
6. Cost
Don’t just measure one tool, measure the community.
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![Page 16: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/16.jpg)
Post Jobs on your Facebook page
Candidates apply directly on Facebook or through your ATS.
Jobs reposted through partners:
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Draw an audience to your jobs through targeted Facebook advertising
Engage your audience with Facebook Sponsored Stories
Build your Talent Community with a Facebook Cost/Like campaign
![Page 19: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/19.jpg)
Summary
1. It’s not just one tool – Sign Up.
2. Content, Content, Content.
3. Be Consistent.
4. Engage with your Community.
5. Measure.
![Page 20: Social Recruitment 101](https://reader036.fdocuments.net/reader036/viewer/2022070316/5558452cd8b42acb078b530f/html5/thumbnails/20.jpg)
Thank You!
• Questions?
• Please connect with us on Social Media to learn more about social recruitmenthttps://www.facebook.com/IDforEmployers
http://www.linkedin.com/company/identified
http://twitter.com/#!/IDforEmployers
https://plus.google.com/109095929518152577968/posts