About RIHN Access Social International Outreach Collaboration
Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy,...
Transcript of Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy,...
![Page 1: Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy, content and community outreach for a brand new lifestyle content destination starting](https://reader035.fdocuments.net/reader035/viewer/2022070723/5f01ecb47e708231d401b591/html5/thumbnails/1.jpg)
lindsay ashcraft
2018
ISSN 22 portfolio
social media specialist
let's get
social
![Page 2: Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy, content and community outreach for a brand new lifestyle content destination starting](https://reader035.fdocuments.net/reader035/viewer/2022070723/5f01ecb47e708231d401b591/html5/thumbnails/2.jpg)
the foundation
background stats:
tools that are second-nature:
4 + YEARS SOCIAL MEDIA AGENCY EXPERIENCE
3 YEARS L IFESTYLE/TRAVEL BLOGGER
3 YEARS FREELANCE BRAND PHOTOGRAPHY
H O O T S U I T E / S P R O U T S O C I A L /L A T E R / U N I O N M E T R I C S / S L A C K /A S A N A / T R E L L O / G O O G L E A P P S /
T W E E T D E C K / E T C .
![Page 3: Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy, content and community outreach for a brand new lifestyle content destination starting](https://reader035.fdocuments.net/reader035/viewer/2022070723/5f01ecb47e708231d401b591/html5/thumbnails/3.jpg)
sample social strategies
lead listening
hashtag research/engagement
leveraging UGC
targeting niche audiences
Scout potential leads (customers) and stay ontop of user feedback to increase brand loyalty.
Results in an increase in authentic brand champions and ambassadors.
Mapping out the most relevant hashtags to increaseengagement and find niche audiences.
Leverage PeopleMap tool to find niche audiences for specific brand markets. Grows the most engagedfollowing.
![Page 4: Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy, content and community outreach for a brand new lifestyle content destination starting](https://reader035.fdocuments.net/reader035/viewer/2022070723/5f01ecb47e708231d401b591/html5/thumbnails/4.jpg)
d e l i v e r i n g r e s u l t s
weekly engagement post sample:
Created social strategy, content and community outreach for abrand new lifestyle content destination starting at zero.
first quarter engagement rate:
Gained 1,500authentic followersin Q1
![Page 5: Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy, content and community outreach for a brand new lifestyle content destination starting](https://reader035.fdocuments.net/reader035/viewer/2022070723/5f01ecb47e708231d401b591/html5/thumbnails/5.jpg)
aesthetics: elevating visuals
lifestyle content
food industry
![Page 6: Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy, content and community outreach for a brand new lifestyle content destination starting](https://reader035.fdocuments.net/reader035/viewer/2022070723/5f01ecb47e708231d401b591/html5/thumbnails/6.jpg)
story content campaigns
Holiday "Baker Boxes" campaign
created holiday product photography launched two week, daily "baker box" highlightsuch as "Netflix, bake and chill"sold out boxes earlier than expected, redirectedtraffic to Amazon on the fly.
"Show us your cookies" campaign
UGC campaign to create awareness forsupporting metastatic breast cancerresearch
Raised over $500 in donations through IGlikes and UGC content
![Page 7: Social Portfolio II - Amazon Web Services · social media specialist ... Created social strategy, content and community outreach for a brand new lifestyle content destination starting](https://reader035.fdocuments.net/reader035/viewer/2022070723/5f01ecb47e708231d401b591/html5/thumbnails/7.jpg)
f a c e b o o k a d r e s u l t s : s m a l l b u d g e t , b i g i m p a c t !
Ad spend: $41.68
Engagements: 831
Reach: 4,726
Want to see more? Head to NorthernDaisy.com or find me at @northern_daisy on IG!