Social Networking For Business Students
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Transcript of Social Networking For Business Students
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FACEBOOK FOR FUN AND PROFIT:Social Media Networking for Business Students
Scott Gray
December 9, 2009
University of Montana
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WHO AM I?
Scott Gray Born in New Orleans, LA Grew up in the South Attended High School in Geneva, Switzerland BA in CompSci from St. Mary’s College of
Maryland in 04 MBA from the U of Montana in 09 Director of SEO Operations for Real Estate SEO
Pros Starting Website Clarity Founder/CEO of EDEN Systems Various Consulting gigs
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WHAT ARE WE GONNA TALK ABOUT?
Introduction Technology/Terminology Overview Ground rules Uses
General Future Career Job-hunting
Tips/Tricks & Resources Questions
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INTRODUCTIONOR WHY SHOULD WE CARE ABOUT SOCIAL MEDIA?
Years to Reach 50 millions Users: Radio:
38 YearsTV:
13 YearsInternet:
4 YearsFacebook added 100 million users in less than 9 months
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MORE FACTS
80% Percent of companies use LinkedIn as a primary tool to find employees
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations Only 14% trust advertisements Social Media has overtaken porn as the #1
activity on the Web
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WHAT TECHNOLOGIES?
Social Networks Blog Microblogs Social Bookmarking Social Media Social Review
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SOCIAL NETWORKS
What is a Social Network? Dictionary.com: “a website where one connects with
those sharing personal or professional interests, place of origin, education at a particular school, etc.”
Some Examples: Facebook Linkedin Myspace Realtown Academia
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BLOGGING
What is Blogging? Another from Dictionary.com:
“To write entries in, add material to, or maintain a weblog.”
Examples: Blogger Tumblr Wordpress Typepad Blogsmith
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MICRO-BLOGGING
“A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”
Examples: Twitter Jaiku
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SOCIAL BOOKMARKING
Let’s try wikipedia: “a method for Internet users to share, organize,
search, and manage bookmarks of web resources”
Which means? Examples:
Stumbleupon Digg Slashdot
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SOCIAL MEDIA SHARING
Web 2.0 sites where shared media is the primary focus of the site
What’s the difference? Examples:
Youtube Flickr Vimeo Deviantart Slideshare
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SOCIAL REVIEW
a web 2.0 site on which reviews can be posted about people, businesses, products, or services
So? Examples:
Yelp Zagat foodbuzz
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LINE BLURRING
Social Media Graph Very hard to draw firm lines Twitter feeds pulled into Facebook, Facebook
pulls into Linkedin User Reviews on Amazon.com Youtube videos inserted into blogs
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WHAT ARE SOME GOOD GROUND RULES?
Seriously. I mean it. Don’t Spam friend invites, retweet requests,
blog comment requests, etc.
DON’T SPAM!
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AVOID BANDWAGON-ITIS
Think before you jump on any social network Myspace is great for music, not for accounting
Find content specific social networks Acadamia.edu is specific to education
Think about your ‘brand’
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SEPARATION
Keep professional and personal separate What is appropriate?
Think both Present and Future audience
AUTHENTICITY Don’t be Fake Don’t Lie Don’t pass off other people’s work
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ADD VALUE
Provide content people actually want to know about
Remember your audience/context Facebook = pics of your dog at xmas Linkedin = analysis of HP’s marketing
Also applies to blog comments, forum posts, tweets or status updates
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IS THIS STUFF EVEN USEFUL?
It’s still networking! Except on a MUCH bigger scale!
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BUILD YOUR AUDIENCE
What does this mean? Number of people who actively plug in to what
you have to say How do you do it?
Setup a twitter account Setup a Blog Any medium where you can disseminate
information Remember: Quality!
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BUILD YOUR BRAND RECOGNITION
My Brand? Your name/online identity
Increase the number of people who know you and what you do
How? Become active in online communities Comment on industry blogs & forums Respond to tweets and retweet quality ones
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EXPAND YOUR JOB FEELERS?
Huh? The more active you are, the quicker you hear
about jobs People want to help each other, it’s human
nature The more humans who know you, the more they
want to help
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FUTURE CAREER REQUIREMENTS
These technologies becoming common in workplace Especially for international business & marketing
Innovative Solutions Int’l Festival
Many CRM & management platforms now incorporate social media Yammer is an example
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JOB SEARCHING SPECIFICS
Different social norms Calling a classmate you haven’t heard from in 10
years? Linkedin
Professional groups Shows connections to companies
Other’s blogs/tweets Find industry leaders and become active in their
audience
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JOB SEARCHING
Online Mentors Use Linkedin to find mentors Many people online are more than willing to help
Don’t be afraid to contact someone! Worse case: no response Best case: you now have a valuable contact Remember: give them something
Blog Twitter Linkedin Profile
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WHAT ARE SOME TIPS?
Add appropriate profiles to Biz Cards And treat them as such!
College = Content Generator Lots of papers can be spun for blogs
Link all of your social profiles/blogs/microblogs together Add links in profiles to other appropriate profiles
Find Groups to join Linkedin has tons of great professional groups
Get involved! Don’t just read blogs, but comment
Check Settings What can people see?
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WHAT ABOUT TRICKS?
Automated Content Distribution Onlywire Ping.fm
Social Aggregators Hootsuite Tweetdeck
Google Tools Google Alerts Google Live Search Google Keyword Tool Google Calendar
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WHAT SHOULD YOU DO AS SOON AS YOU GET HOME?
Create a blog Tumblr Wordpress.com Create your own with Godaddy
Buy a domain/url Create appropriate network profiles Join Groups
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