Business Networking via LinkedIn
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Take advantage of online networking when you want to promote yourself, your project or your business. When we need to find more prospective customers usually we need to meet a lot of them. Internet gives businesses the opportunity to save time and be more precise in targeting. LinkedIn is the perfect place where you can search for partners, associates and specialists. Networking in LinkedIn is the subject of the presentation that you open. Contact us at www.unitrustmedia.com to continue the discussion.
Transcript of Business Networking via LinkedIn
Just a waste of time? ... or not
Active Monthly Users 2013
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225 M
Face BookTwitterLinkedInYelpFourSquare
2013, Craig Smith at Digital Marketing Ramblings
How Social Media helps?Control your personal content
Build your online profile and reputation
Interact with customers and potential customers
Networking increases your reachDirectly through your connectionsIndirectly through your 2nd and 3rd level
connections
Achieve business development faster and better
What’s in it for me?
$70 M
•Investible assets earned by Morgan Stanley
•Using LinkedIn for Small Business Owners
$40 B
•Potential “roll over” funds found by MSSB
•Using LinkedIn - switching employers
Leads
•Become a Subject Matter Expert
•LinkedInfluencer for “warm” leads
Top Ten Reasons for LinkedIn1. Build your industry network - online and in
person.2. Remind potential customers of your
expertise as a thought leader with your posts.
3. Offer to write recommendations for partners.
4. Network with peers in your industry for repeat business referrals.
5. Keep in touch with people who care most about your business.
Top Ten Reasons for LinkedIn
6. Find the right vendors (commercial insurance) for referral services.
7. Get answers to tough business questions with a little help from your real friends.
8. Win new business by answering group questions in your area of expertise.
9. Polish your personal brand.10. Identify and follow mentors within your
industry segment.
Why LinkedIn works
People who like you…like people similar to you
2nd and 3rd level connections increase your reach by millions
1st and 2nd and 3rd levels =
Your Strategy for ConnectingIdentify keywords and phrases to saturate
within your profile in order to be “found”.
Your profile is not a resume which is specifically written for job app.
When prospecting, “clone” your best client’s attributes.
Super connecting
Use LinkedIn Applications
Turn your profile into your professional social media hub
Connect your content to LinkedInPromote your content to LinkedIn
connections
How Do I: Choose a Group?
Make Groups work for youJoin groups and participate
Find prospects – engage themRaise your profile – be an opinion leader
Search for groups that interest you Higher Education Linked CEOInclude your non-professional interests Reply early and keep adding to the conversation
Monitor conversation where appropriateSet up your own group: Become a thought
leader, steer the conversation and orchestrate the members
How Do I: Prospect?
LinkedIn Recommendations = Trust
Build trust through recommendations by others
Validate your performance
When reciprocate, places you on their profile page
How Do I: Capture Business Leads?
Network = $ocial net worth
Raise your profileUpdate your status oftenAmending your profile notifies all your
contactsBe influential in a groupStart your own groupStart discussionsParticipate in other discussionsAdd value to key influencersCreate links to your profilecontacts.linkedin.com (CRM tool, free)
Tips for successful LinkedIn discussions
Start conversations in your communitiesGood for research pre-meetingInvite people to the conversation Generate conversation around your contentDo not sellKeep conversation on LinkedInOffer links to relevant contentBe honest and genuineGive back to the community – share
findings with respondents
