Social networking accessibility (2012)
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Transcript of Social networking accessibility (2012)
Social Networking Accessibility
Léonie WatsonDirector of Accessibility, Nomensa
@LeonieWatson @we_are_nomensa
Why is social networking popular?
People and social networking
• 62% of adults now use social networking;
• 22% of time online is spent social networking.
Businesses and social networking
• 65% of the world's top companies use social networking;
• Revenue from social networking commerce will hit £5.75 billion (AUS$8.9b) in 2012.
Government and social networking
• More than half of UK MPs and nearly half of Australian MPs use Twitter;
• The Australian and UK governments both have Facebook pages.
Social networking appeal
Who are the social networking players?
The big three
Twitter statistics
• More than 500 million users;• Over 340 million tweets every day.
Facebook statistics
• More than 900 million users;• 20 million apps installed every day.
Youtube statistics
• More than 800 million unique visitors each month;• Over 4 billion videos viewed every day.
How accessible is social networking?
Twitter website
Twitter colour contrast
Twitter spoken language
Twitter: Form labels
Facebook website
Facebook: Text descriptions
Facebook: Keyboard only
Facebook: Heading Structure
Youtube website
Youtube: Transcripts and captions
Youtube: Skip links
Youtube: Keyboard focus
Are there social networking alternatives?
Easy Chirp
Mobile.Twitter
Twiterific
The Qube
Twinbox
<Screenshot of TwInbox/Outlook>
Facely HD
Windows Messenger
Nomensa AMP
How can social networking be more accessible?
Twitter tweets
• Use proper words and phrases;• Avoid excessive acronyms and abbreviations.
Twitter hashtags
#thishastagisnotgood;
#ThisHashtagIsGreat.
Facebook photos
• Add captions to photos;• Describe the content of the image.
Facebook updates
• Use plain and simple language;• Avoid displaying text in images.
YouTube transcripts
• Create a text transcript;• Include dialogue, important sound effects and short visual descriptions.
YouTube captions
• Create a dialogue only transcript;• Use YouTube's Autocaps to create captions.
Brand identity
• Make it easy to identify your brand, and create trust through brand recognition;
• Avoid busy background patterns, and choose colour schemes with good contrast that represent your brand.
Multi channel
• Communicate through different channels, and over different social networks;• Provide information in different formats, and in
different ways.
Thank you!
Any questions?
Léonie Watson - Director of Accessibility, NomensaPhone: +44 (0)117 929 7333
Web: www.nomensa.com
Twitter: @LeonieWatson @we_are_Nomensa
Acknowledgement
Thank you to Denis Boudreau of AccessibilitéWeb for initial thoughts and inspiration
@dboudreauhttp://accessibiliteweb.com