Social Networking - Solutions you can USE

survey results

Communication Up -----> Entertainment Down

What is Social Media?

Why Social Media?

•Easy to use

•Immediate reach

•Reaching NEW users

•Most services are free

•Look at the stats!

New Media, New Influencers

• “Marketers and public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of millions of consumers. While mainstream media continues to play a vital role in the dissemination of information, even these traditional channels are increasingly being influenced by online conversations. The “new influencers” are beginning to tear at the fabric of marketings as it has existed for 100 years, giving rise to a new style of marking that is characterized by conversation and community.” -New Media, New Influencers, and Implications for Public Relations. 2008. Society for New Communications Research.

What is Facebook?

• Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. The website's name refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.

Facebook examples

•Lexington Medical Center http://www.facebook.com/group.php?gid=20088101947

•S and S Communications http://www.facebook.com/pages/West-Columbia-SC/S-and-S-Communications/49513873019?sid=c29667f40d3120af72cdb154780a2459&ref=search

•RCPL http://www.facebook.com/pages/Columbia-SC/Richland-County-Public-Library/15311140063?ref=ts

•How to Create www.Facebook.com Account•Setting up account•Working with email verification•Difference in personal account and fan page•How to add your photo•Settings (privacy)•Fan pages

•Importance of sending regular updates•Keeping stats (insights)

What is Twitter?

•Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them.

•How to Create www.Twitter.com Account•Microblogging•Setting up account•Working with email verification•Setting up background with logo/image•Hash marks # (see handout)•At signs @ (see handout)•Followers/following•How Twitter works with Facebook as application

BENEFITS OF A SOCIAL MEDIA NEWS RELEASE

•www.pitchengine.com

•www.prweb.com

What is a blog?

•A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Blogging

•What is blogging/Examples of use•What are RSS feeds?•Using www.bloglines.com

•Whatʼs the difference between Blogger and Wordpress •www.Blogger.com •www.Wordpress.com

examples of blogs

•http://sc.statehouseblogs.com/

•http://www2.wholefoodsmarket.com/blogs/jmackey/

•http://librarytrax.statelibrary.sc.gov/

•http://hpdchief.blogspot.com/

RSS Feeds

•RSS (an abbreviation for Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

www.bloglines.com

What is YouTube?

•www.YouTube.com is a video sharing website where users can upload, view and share video clips. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for US$1.65 billion, and is now operated as a subsidiary of Google.

YouTube

•What is YouTube/Examples of use•state government•companies•insights (stats)

•Setting up Channel•selecting layout•various options/commenting

YouTube examples

• http://www.youtube.com/user/SCDCATV

• http://www.youtube.com/user/scstatelibrary

Video editing

•iMovie•Apple provides online tutorials

•editing•title page•selecting clips•transitions•sound/ducking•credits•upload

More video options

•www.Vimeo.com •500mb storage/week (no 10 minute limit like YouTube)•higher quality video•sharing options

•www.Blip.tv •1gb upload but may sacrifice quality•offer a pro account for $8/month