Social networks: trends and perspectives

Who I am?

PROFILE

We will discus:

What a social networking is? Social networking trends Review of world’s social networks Review of Ukrainian’s social networks Advantages and disadvantages of using

What a social networking is

In 1954 english sociologist James Burns first used a term «social networking» in his collection of works «Human’s relationships»

Duncan J. Watts and Steven H. Strogatz developed the theory of social networks and were first who suggest a conception coefficient of clusterization.

A human

What a social networking is?

Social network – it’s a community of people that have similar interests, preferences or have another reasons for direct communicating in the community.

social networking service - it’s a program service, a platform for interaction people in group or in groups. An objective of that service is providing users with all possible tool for communicating – video, chats, images, music, blogs, forums etc.

Why do we need social networking?

Pioneers of sphere

When all was started:

1995 - Classmates.com

2001 - Ryze 2003 - LinkedIn 2003 - Hi5 2004- Orkut 2004 - MySpace 2004 - Facebook 2004 - Friendster

Results of 2008 year:

40.000000 users 500.000 users 20.000000users 80.000000 users 60.000000 users 140.000000 users 80.000000 users 50.000000 users

Classification of social networks

All social networks could be devoted in three types :

General Specialized Business

The last trends of 2008

The last trends

The last trends

The last trends

Networks’ localisation Vkontakte.ru, odnoklassniki.ru, connect.com.ua

Niche social networks Dogster.com, last.fm, dopple.com

DIY social networks Ning.com, onesite.com

Management of personal brand Wink.com

Social networking aggregators Profilefly.com

Social Media Marketing PayPerPost Consulting and С2С

Who and how many?

Ukraine

Odnoklassniki – 1,3 million

Vkontakte– 700.000 Connect – 240.000 Tuse – 140.000

Global: FaceBook LinkedIn Hi5 Plaxo