Social Networking

@jaymccFIA Lunch – 24 November 2009

Creators

• Publish a blog• Publish web pages• Upload video content• Upload audio/music• Write articles and stories

Technographics

Critics

• Post ratings/reviews• Comment on blogs• Contribute to online forums• Contribute to wikis

Technographics

Collectors

• Use RSS feeds• Add tags to pages• “vote” for websites

Technographics

Joiners

• Maintain profile on social network sites• Visit and use social network sites

Technographics

Spectators

• Read blogs• Watch video• Listen to podcasts• Read forums• Read ratings and reviews

Technographics

Inactives

• Do Zip

Technographics

Web 1.0 Socialise Simplify

KTKTphotography, via Flickr (CC license)

Eirikref, via Flickr (CC license)

SimplifyWeb 1.0 Socialise Simplify

evelynishere, via Flickr (CC license)

Crystal Ball

• Twitter: the authentication engine• Twitter: the payment engine• Facebook: gifts (with real money)

Social Networking

@jaymccwww.friendraising.com.au

Bit.ly/exampletweets

FIA Lunch – 24 November 2009