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Social Social Networking Networking

& Media& Media

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What is Social What is Social Networking & Media?Networking & Media?

• The interaction between a group of people The interaction between a group of people who share a common interest; Using social who share a common interest; Using social contacts to network; Using internet's contacts to network; Using internet's network groups network groups

• A phenomenon that has recently taken over A phenomenon that has recently taken over the web, allowing more connectivity and the web, allowing more connectivity and interaction between web user interaction between web user

• Social networking-new means of Social networking-new means of communicating and sharing information communicating and sharing information between two or more individuals on an online between two or more individuals on an online community. community.

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What is Social What is Social Networking & Media?Networking & Media?

• Online, two-way communications Online, two-way communications that allows for that allows for participationparticipation and and engagementengagement

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What Social Media Offer?What Social Media Offer?

• A fundamental shift in communicationA fundamental shift in communication• A true feedback loopA true feedback loop

– A real conversationA real conversation– Free focus groups for all!Free focus groups for all!

• The chance to reach and find new The chance to reach and find new supporterssupporters

• Ability to illustrate a core understanding of Ability to illustrate a core understanding of the issues, trends and needs of supportersthe issues, trends and needs of supporters

• A chance for influencers and advocates to A chance for influencers and advocates to evangelize for your cause evangelize for your cause

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Sharing PointsSharing Points

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How does Social How does Social Networking & Media Networking & Media

impact you?impact you?• Personal UsagePersonal Usage– FamilyFamily– OrganizationsOrganizations– Photos-MoviesPhotos-Movies– E-commerceE-commerce– EmploymentEmployment– BloggingBlogging

• ProfessionalProfessional– CollaborationCollaboration– Corporate MessageCorporate Message– AdvertisingAdvertising– TrainingTraining– EmploymentEmployment– BloggingBlogging

• Causes/OrganizationsCauses/Organizations– FundraisingFundraising– Event awarenessEvent awareness– Increased membership/awarenessIncreased membership/awareness– Worldwide reachWorldwide reach

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Digital Information Digital Information RevolutionRevolution

– Many things are no longer available in Many things are no longer available in Printed Formats:Printed Formats:• Airline TicketsAirline Tickets• Boarding PassesBoarding Passes• MagazinesMagazines• NewspapersNewspapers• BooksBooks• Text BooksText Books

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Social Media is all about:

Social Media in company or organization

Create a “Buzz” around your product

See what people say about your brand/product

Engage in conversations

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Why Care?Why Care?

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Interesting FACT!Interesting FACT!

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What’s in the Social What’s in the Social Media toolbox?Media toolbox?

• Blogs Blogs – Provides human voice; forum for feedbackProvides human voice; forum for feedback

• Social NetworksSocial Networks– Sharing of personal interests; activity feedSharing of personal interests; activity feed

• CommunitiesCommunities– Focused environment; like-minded usersFocused environment; like-minded users

• Micro-blogsMicro-blogs– Sharing of links, news; collaborative, real-Sharing of links, news; collaborative, real-

time discussiontime discussion• Video & Photo sharingVideo & Photo sharing

– Compelling, powerful multimedia; easy to Compelling, powerful multimedia; easy to share, embed; creative ways share, embed; creative ways

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Facebook Facebook www.facebook.comwww.facebook.com

• Started at Harvard for college studentsStarted at Harvard for college students• Now open to everyoneNow open to everyone• Now has over 200 million active usersNow has over 200 million active users• Growing at over 1 million users a Growing at over 1 million users a

monthmonth• Over 100 million users login once a dayOver 100 million users login once a day• Average user has 120 friendsAverage user has 120 friends

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What you can do on What you can do on FacebookFacebook

• Find friends by name or emailFind friends by name or email• View and share information with friendsView and share information with friends• Post public messages on “Wall”Post public messages on “Wall”• Send private messagesSend private messages• Upload pictures, videos, linksUpload pictures, videos, links• Stay in touch with friends in family, work, school, Stay in touch with friends in family, work, school,

RotaryRotary• Average Facebook user has 120 friendsAverage Facebook user has 120 friends• Join pages, groups, and/or causes of interestJoin pages, groups, and/or causes of interest• Become fan, member, or supporter of your favorite Become fan, member, or supporter of your favorite

interestsinterests• Post messages on “Wall” or group discussion topicsPost messages on “Wall” or group discussion topics• Find Facebook applications to do things of interestFind Facebook applications to do things of interest• Track travel by city around the worldTrack travel by city around the world• Instant message and voice chat services such as SkypeInstant message and voice chat services such as Skype

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LinkedInLinkedIn

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LinkedIn GroupsLinkedIn Groups

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YouTubeYouTube

Manmeet Dawar 17100,000,000 videos on YouTube

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Thank YouThank You

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Thank YouThank You