MacroArt

Social Network Marketing for e-Commerce

04/08/23 1

MacroArt

I am Apisilp Trunganont, consultant for online business and online marketing strategies.

04/08/23 2

MacroArt

What is Social Network?

04/08/23 3

MacroArt

Is it Hi5 or Facebook?

04/08/23 4

MacroArt

(From Wikipedia) A social network is a social structure made of nodes that are tied by one or more specific types of interdependency,

04/08/23 5

MacroArt

such as values, visions, ideas, financial exchange, friends, trade, web links, sexual relations, disease transmission, or airline routes.

04/08/23 6

MacroArt

Social network analysis views social relationships in terms of nodes and ties.

04/08/23 7

MacroArt

Nodes are the individual actors within the networks, and ties are the relationships between the actors.

04/08/23 8

MacroArt

Social Network Diagram

04/08/23 9

MacroArt

So what is Hi5 or Facebook?

04/08/23 10

MacroArt

They are called Social Network Service. Then what is Social Network Service?

04/08/23 11

MacroArt

(From Wikipedia) A social network service focuses on building online communities of people who share interests and activities,

04/08/23 12

MacroArt

or who are interested in exploring the interests and activities of others.

04/08/23 13

MacroArt

It means the node in Social Network Diagram represents interests and activities of itself.

04/08/23 14

MacroArt

Hi5 node (Profile) represents interests (favorite music, movies, books, etc.), photos, and comments.

04/08/23 15

MacroArt

Today there are 1,500,000 Hi5 profiles from Thailand.

04/08/23 16

MacroArt

Let’s think about your product or service in just 1% of Hi5 profile.

04/08/23 17

MacroArt

What is the most widely appear product or service in Hi5?

04/08/23 18

MacroArt

Glitter

04/08/23 19

MacroArt

Advertisement in Hi5 Comment

04/08/23 20

MacroArt

Then, what about Facebook?

04/08/23 21

MacroArt

The funniest thing on Facebook is ‘App’.

04/08/23 22

MacroArt

My Starbucks

04/08/23 23

MacroArt

Social Flowers

04/08/23 24

MacroArt

Social Flowers

04/08/23 25

MacroArt

Another interesting model is Social Shopping.

04/08/23 26

MacroArt

(From Wikipedia) Social shopping is a method of e-commerce in which consumers shop in a social networking environment.

04/08/23 27

MacroArt

Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals.

04/08/23 28

MacroArt

ThisNext.com

04/08/23 29

MacroArt

Searching for a product on web site (marketathome.com in this case)

04/08/23 30

MacroArt

Click on ‘Add to ThisNext’ and write a recommendation.

04/08/23 31

MacroArt

Recommendation on ThisNext.com provides original URL to buy a product.

04/08/23 32

MacroArt

Read my articles at www.macroart.net. Thanks.

04/08/23 33