SAP Hybris Profile for Marketing & Commerce - YaaS · SAP Hybris Profile for Marketing & Commerce...

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SAP Hybris Profile for Marketing & Commerce Enriching Marketing and Commerce, For a Richer Digital World Chris Dircks – Solution Management Jochen Scherschmidt, Rene Rath – Product Management LeeAnn Smith – Channel Development Team

Transcript of SAP Hybris Profile for Marketing & Commerce - YaaS · SAP Hybris Profile for Marketing & Commerce...

SAP Hybris Profile for Marketing & CommerceEnriching Marketing and Commerce, For a Richer Digital World

Chris Dircks – Solution ManagementJochen Scherschmidt, Rene Rath – Product ManagementLeeAnn Smith – Channel Development Team

MAGIC MOMENTSWOW!

TO GET THE WOW COMPANIES NEED TO BE

CONTEXTUALbased on the individual context of each customer

CONSISTENTacross customer touchpoints and channels

unique for the individual at that moment

RELEVANT

TO GET THE WOW COMPANIES NEED TO

UNDERSTANDcustomer behavior and their environment

ENGAGE with the customer at the right moment

the privacy of the customer, give the customer control and provide transparency

RESPECT

IT’S ALL ABOUT THE CUSTOMER

IT’S ALL ABOUT UNDERSTANDING THE CUSTOMER

IT’S ALL ABOUT RESPECTING THE CUSTOMER

GETTING INTO A TRUST RELATIONSHIP WITH THE CUSTOMER

RESPONSIBLE ANDTRANSPARENTDATA MANAGEMENT

RESPECTINGCUSTOMER PRIVACY

COMPLETE PROFILE TRANSPARENCY

EXPLICIT CONSENTMANAGEMENT

PRIVACY LEGAL AND REGULATORY COMPLIANCE

DATA SECURITY AND ENCRYPTION

IT’S ALL ABOUT ENGAGING THE CUSTOMER.

EXPOSING AN IN-THE-MOMENT SNAPSHOT OF THE CUSTOMER PROFILE TO MARKETING AND COMMERCE TO DRIVE THE BEST ENGAGEMENT.

INTRODUCING SAP HYBRIS PROFILE

SAP Hybris Profile captures and analyses real time customer interactions, contexts and behaviors, creating a continually evolving intelligent profile.

SAP Hybris Profile is an open foundation, allowing SAP Hybris, partners and developers to build extensions around the customer profile.

SAP Hybris Profile is not a system of engagement, but adds deeper context in the digital channels and privacy management to systems of engagement, starting with SAP Hybris Commerce and Marketing.

SAP Hybris Profile is not a business process by itself, but adds capabilities into the Commerce and Marketing business processes.

SAP Hybris Profile does not make the engagements with customers.

It makes the engagements with customers better.

ADDING CAPABILITIES TO MARKETING AND COMMERCE

NATIVE CROSS SESSION MATCHING

Expanding existing match and merge capabilities in real time across sessions and sites.

DEEPER DETAIL, MORE INSIGHT INTO INTENT

Enriching the Marketing Profile with more granular detail on digital behavior, enabling a deeper understanding of their context and intent, right now.

Tracking key events and intent to trigger Marketing and other solutions to respond individually, with the right action, at the right time, through the right channel.

MORE POWERFUL REAL TIME TRIGGERS

Enabling organizations to treat customer privacy in a responsible and transparent way by empowering customers to view their own profile and and manage their consent settings.

GET INTO A TRUST RELATIONSHIP

Additional info on current release

• Profile is available as YaaS Market package subscription, initially for the US market and will follow the YaaS Market rollout plan over the next quarters.

• Profile is currently available as separate microservice packages: • Profile Core Services represents the foundation and focuses on Profile Life Cycle

Management• Profile Services for Commerce• Profile Services for Marketing• Profile Services for Loyalty

Additional info on current release

We start our story with an anonymous visitor.

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Commerce

The anonymous visitor visits our site for the very first time and starts to browse through our online store.

These first interactions and landing signals are being captured by Profile.

This enables Profile to make conclusions, for example, conclude what might be the intent of this specific visitor.

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Commerce

Web sessionProduct and category views

Our anonymous visitor decides to subscribe to our newsletter. Profile will add name and email address to the profile.

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Web sessionProduct and category views

CategoryAffinity

Commerce

BrandAffinity

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Web sessionProduct and category views

Marketing Marketing will include Sam in a personalized email campaign, focusing on ball sports and products he seems to be interested in.

BrandAffinity

CategoryAffinity

Ball SportsCampaign

After browsing through the ball sports category, Same decides to put the latest Nike football in the shopping cart.

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Web sessionProduct and category views

CommerceProduct and

category viewsWeb session

CategoryAffinity

BrandAffinity

Ball SportsCampaign

Web sessionProduct and category views

Product and category views

Web session

CategoryAffinity

Commerce

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

But, Sam does not proceed to checkout. Hybris Profile detects the shopping cart was abandoned.

Hybris Profile triggers HybrisMarketing in real-time, to include Sam into a remarketing campaign.

BrandAffinity

Ball SportsCampaign

Web sessionProduct and category views

Product and category views

Web session

CategoryAffinity

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Over time, Sam has been becoming a repeating customer. He even decides to become a member of our loyalty program.

Loyalty tierlevel

BrandAffinity

Ball SportsCampaign

Loyalty

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Third party data enrichment providers could also add additional information to the profile.

This could for example be social media data, weather data, demographics and so on.

Web sessionProduct and category views

Product and category views

Web session

CategoryAffinity

BrandAffinity

Loyalty tierlevel

Ball SportsCampaign

3rd PartyEnrichment

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Web sessionProduct and category views

Product and category views

Web session

CategoryAffinity

BrandAffinity

Loyalty tierlevel

Loyalty

Commerce

Ball SportsCampaign

3rd PartyEnrichment

MarketingMarketing

AN EXAMPLE: HOW SAP HYBRIS PROFILE WORKS TOGETHER WITH COMMERCE AND MARKETING

Web session

Product and category views

Web session

CategoryAffinity

ENRICH

INTERPRET

CAPTURE

BrandAffinity

Loyalty tierlevel

Product and category views Ball Sports

Campaign

SAP HYBRIS PROFILE IN A NUTSHELL

SAP HybrisProfile

UNDER THE HOOD OF SAP HYBRIS PROFILE

Profile Graph Database

Message Broker/Pub Sub

Big Data Store (Cluster)

Encryption,Data Privacy and

Consent Mgmt

Real-timeEvent triggering

Real-TimeEvent Stream

Processor

Context Adapters

Machine Learning

extensible components

solution components

Enricher Micro Services

Context Adapters

Enricher Micro Services

DEMO

PARTNER OPPORTUNITIES

Unique offering, new and exciting

Platform for solving your clients’ specific problems, quickly and easily by extending Profile

Build and market your own packages – directly or through the Yaas Market (soon!)

RESOURCES & NEXT STEPS

Learn more at https://www.yaas.io/products/saphybrisprofile.html

Roll your sleeves up at https://market.yaas.io/standard/all/Profile-Core-Services/

Customer Engagement and Commerce Solution:Collaboration Room

� Access Learning Maps for your role

� Participate in Live Meet the Experts QA sessions

� Join Interactive and collaborative Forums

� Attend virtual sessions/ Bootcamps

� Access additional resources with Quick Links

� Sign up for exclusive partner-only Events

THANK YOU!