Social, Mobile & The Future of Retail

Doug RichesDirector of Customer Success at Rangle.io

JavaScript Apps That MoveAs Fast As Your Business

Don’t treat your mobile experiences

like plumbing

Learn to iterate on results and make rapid changes;

Days, not months.

Traditional approaches to eCommerce changes are too

slow to achieve the speed required to react to change.

Analytics and User testing are essential.

Adopting a continuous delivery model for improving and updating the site will allow you to rapidly try

new things.

Adapt to changes rapidly or end up being left behind.

What should I consider for the experience of the future?

Mobile phone applications are generally used on the go,

users are looking for something specific.

Understand your users and support their goals.

Make the interface easy to learn and enjoyable to use.

Personalization; age, demographics. Can your app

achieve these kinds of things?

On Tablets: Screen size alone dictates that tablet users can explore

more than on a phone.Usually people using tablets are at

rest or play.

The interface needs to be simple and uncomplicated.

Present information in screen size chunks.

In general a good mobile application provides more utility than it’s web site counterpart.

Successful applications provide more utility than their website

counterparts. They provide value beyond just selling.

The Modern mobile device is 120,000,000 times more powerful than the computers that sent the man to the moon. Harness that

power.

Location Awareness

In Store Experience

Offline AccessMicro Location in

Store

Beacon Technology

Contextual Personalization

See in store. Buy online.

Build your platform so you can support an omnichannel experience on the same codebase.

Omni-Channel code base

Mobile Code Desktop Mode Native App Code

Data Center(backend)

Focus on Deep user experiences.

Build Rapidly.

Test Everything.

Make decisions based on Analytics.

Adapt quickly.

Utilize the device capabilities.

Build reusable software.