Social Media Workshop for Sport Hampshire IoW
47
Social media workshop Sport Hampshire & IoW Download this deck - www.nemisys.uk.com/hants 24 th April 2012, The ageas Bowl John Duffy Marketing Director, Nemisys [email protected] 01189 122226 blog linkedin slideshare @johnrduffy @nemisys
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Slide deck for my workshop at Sport Hampshire & IoW's Conference, 24 April 2012 at the RoseBowl
Transcript of Social Media Workshop for Sport Hampshire IoW
Social media workshopSport Hampshire & IoW
Download this deck - www.nemisys.uk.com/hants
24th April 2012, The ageas Bowl
John DuffyMarketing Director, [email protected] 122226
bloglinkedinslideshare@johnrduffy@nemisys
Some of the NGBs we know
& CSPs
So what about social?
The fuss about social
What our clients currently do ...Total responding 35
Facebook Page 27
Facebook group 4
Twitter 22
YouTube 17
LinkedIn 12
Foursquare 2
Podcasts 7
Vodcasts 4
Flickr 3
• Little bit out of date
• Twitter may have overtaken Facebook Page
• I’m amazed not more interest in geography (because sport & venues are physical)
Time
Total responses 35
Less than 1 hour per week 6
1 – 2 hours per week 14
2 – 4 hours per week 6
1 hour per day 2
So what?
• We’ll try to keep our advice practical
• For your budgets
• & time you have
Is it worththe effort?
Safeguarding
• http://www.nspcc.org.uk/inform/cpsu/cpsu_wda57648.html
• http://www.swimming.org/asa/news/clubs/guidance-for-clubs-on-the-world-of-social-networking/6049/
• www.nemisys.uk.com/hants
Privacy
• Don’t worry – it’s YOUR privacy at risk from Facebook, Twitter, Google etc
• NOT your visitors at risk from you!
• Museum of Me ... Let’s see what information Facebook Apps know about me!
Museum of Me
Which information?
User
• About_me
• Activities
• Birthday
• Education
• Events
• Groups
• Hometown
• Interests
• Likes
• Location
• Photos & tags
• Videos & tags
• Religion & politics
• Web site
• Work history
• Friend lists
Friends
• As the user, apart from
• Friends list
Who are you targeting?
• No really – who are you targeting?
The fuss about social
The key to success
• If it’s not a conversation, it’s not SOCIAL
And people chat about:
• Photo
• Video
• Audio
• Questions
• Opinions
• Competitions
• Fixtures and Results
On the value of pubs ...
Don’t
.... butt in.
• You wouldn’t walk straight in to a new pub, sit down at a stranger’s table and hog the conversation
Don’t
• ... ignore people.
• If someone asks you a question answer it!
Don’t
• ... dominate the conversation
• But do politely join other peoples’ conversations if you have something to offer.
Don’t
• ... “broadcast” your links all the time.
• Sometimes it’s nice just to chat rather than sell, sell, sell
Do
• ... be a regular.
• That way strangers know where to find you. Work out how often you can post, Tweet, share etc based on resource + content plan.
Do
• ... listen.
• Be ready to answer if your name comes up in conversation. You will find automated barmen/maids who will listen for you and let you know if your name comes up while you’re not there.
Do
• ... thank people.
• Really simple. If someone likes or shares your content, thank them!
Do
• ... vary your posts.
• Back to the pub – don’t only tell jokes, tell stories and discuss current affairs too. Mix it up with photos, videos, questions, opinions and of course links.
[FaceBook] Do
• ... write “for the news feed”.
• Even though you are writing on your own wall, remember that most people will read your message on their own news feed. So saying things like “check out the tab on the left” doesn’t work.
[FaceBook] Do
• send updates, but only for really important things.
• Edit page > resources > connect with people & then you can send your message. This arrives as a notification, so don’t use this too often or you will turn people off.
[FaceBook] Do
• ... make your page as open as possible.
• Allow fans to post to your page, add photos, tag photos etc. This is the best way to benefit from Facebook’s viral effect, so if you don’t do this it’s just more marketing!
And tone of voice
Examples
• http://www.youtube.com/watch?feature=player_embedded&v=vdTsNXTQaKw
• https://twitter.com/search/RichmondHCskip
• https://twitter.com/marlow_rowing
• https://twitter.com/leedsrowing
Content planning
Fundamentals
• Audience
• Their objectives/motivations
• Purpose of the page
• Organisational objectives
Content types
Photos
• Staged, reportage, action
• Sneak previews, behind the scenes, capturing emotion
• Don’t forget they don’t have to be yours – you can post about other peoples’ photos too
Video
• The types of video content are identical to photo
• With video, it’s even more common to post other peoples’ video to your page
Links
• Can be informative
• Or occasionally just post for fun
Questions and polls
• Can be looking for information you need
• Or again just for fun, asking for people’s opinions and views
Other
• Competitions
• Opinions
What do you have to draw on?
• Matches
• Tournaments
• Cups
• Festivals
• Think age ranges – youth to seniors
• (Race) meetings
• Community work
• VIP visits
• Elite athletes
• Funded athletes
• Committee meetings
• Sponsor opportunities
• Photos
• Video
• Links
• Questions & polls
• Competitions
• Opinions
• Before
• During
• After
Let’s get stuck in!www.nemisys.uk.com/contentplan
Key technique: content plan
Date What's happening Content opportunities Blog Facebook YouTube Linkedin Twitter ipadio Foursquare News item Who?09-Jun Goodform CRM Summit Visit to Emirates Stadium y y y jd
Running workshops y y y jdContact with speakers y y y jdContact with delegates y y y jd
14-Jun Meeting at Woodhall Spa, EGU HQ Photograph before meeting y y jd
15-Jun Mark Wood meeting Polar explorer - photos & interview
y y y mks
17-Jun Workshop at British Eventing Sample interviews as part of workshop
y y y jd
12-Jul England Hockey, London Cup Photographs with great & good
y y jd
David Faulkner insights to team progress
y y y jd
Match itself y jd12-Jul Primary Club Dinner (Lords?) Photographs y y jd13-Jul BUCS conference, fixtures &
results system launchy y y y jd
19-Jul Melcrum, Internal Communications conference
Giving paper y mks
ipadio interviews y y mks
Your content plan template
Download your copy here:www.nemisys.uk.com/contentplan We’ll use this one
Advertising
Let’s have a look at Facebook
• Targeting options
• http://www.facebook.com/ads/create/
& some freebies from me
Questions?
www.nemisys.uk.com/hants
John DuffyMarketing Director, [email protected] 122226
bloglinkedinslideshare@johnrduffy@nemisys
