Social Media

What is social media?

1. Websites and applications that enable users to create and share content or to participate in social networking.

2. Good or bad?

What does it mean for you?

• Means to connect• Networking• Keeping in touch with others• Share information • Learn new things

Audience

• SME

• E- Commerce

• Professionals

• Industry individuals

Business Objectives

Acquire Clients +Expand

business

Improve Exposure

Brand Awareness

Content Management

Social Objectives

1. Grow Fan Base

Platform Monthly Increase

Facebook 10%

Google+ 10%

Twitter 5%

LinkedIn 5%

Social Objectives

2. Maintain interest and engagement

Social Objectives

3. Analytics to find segments

Platforms

Large Reach

Discussion and feedback

Content driven

Balance of personality and information

Platforms

Large Reach

Discussion Influence

Needs to be timely

Personality is important

Content distribution

Can handle more posts (4-5/week)

Platforms

More technical

Personality is less important

Content driven

Use of circles to divide followers/friends

Platforms

Post less often

Reach is mostly towards professionals

More discussion and posts

Social Media Voice

Language Character Purpose Tone

Warm Casual Informative Personal

Professional Knowledgeable Engagement Professional

Authentic Honest

Content Management

• Original content

• Informational posts

• Incite discussion

Content Management

• Follow/like influencers and industry bloggers

• Repurpose content

• Terms and Conditions

• Reactive comments/posts

Monthly Scheduling

• Date• Topic• Platform• Status• Notes

Weekly Schedule