Guidelines for using Social Media on Government Websites

Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions

Agenda

Introduction

Need of Social Media

Social Media Statistics

Types of Social Media

Social Media Framework & Guidelines for Government Organization

Social Media usage for the GovernmentContribution of MARG in GIGW ImplementationAbout MARG & Testimonials

Guidelines on Usage of Social Media on Govt. Website


what is ?Social Media


AN INTERNET ENABLED PLATFORM THAT

ENABLES AN INDIVIDUAL OR AN AGENCY TO

COMMUNICATE INTERACTIVELY AND

ENABLES EXCHANGE OF USER GENERATED

CONTENT

Social Media


Connected

Collaborate

Community

Social Media


do we need ?Social Media



Increased OutreachReal Time EngagementIndividual InteractionManaging Perceptions


VOICE TO EVERYONE



Sh Narendra Modi13 million followers

Sh Arvind Kejriwal5.2 million followers

Sh Rajnath Singh1.4 million followers



13 millionFollowers on Facebook

1.37 millionSubscribers on Youtube

3.8 millionFollowers on Twitter

Sh Narendra Modi

5.2 millionFollowers on Facebook

1.68 millionFollowers on Twitter

Sh Arvind Kejriwal



Chandigarh Police

Active Indian Profiles on Social Media

Bangalore Traffic PoliceDelhi Police

Municipal Corporation of DelhiUttar Pradesh State AIDS Control Society

Indian Politicians

Social Media Statistics

93 millionactive users in India

1.23 billionmonthly active users

Face

book

58 millionactive users in India

241 millionmonthly active users

Twit

ter

Source: Wikipedia (Dec 31, 2013)

2 millionnew Indian users/month


Types of Social MediaSocial NetworkingBlogsMicro Blogs

Vlogs or Video SharingWikis


framework & guidelines

Social Media

for using

for Government Websites


Social Media Framework & GuidelinesHow to Use

Identify yourself

Authority on the Subject

Relevance

Professionalism

Openness

Compliance

Privacy


Social Media Framework & Guidelines

Define Objective

Identify Platform

Establish Governance

Define Communication Strategy

Create Pilot

Engagement Analysis

Institutionalize Social

Media


Social Media Framework & GuidelinesDefine Objective

Seeking feedback from citizen

Re-pronouncement of Public Policy

Issue based as well as Generic interaction

Brand Building or Public Relations

Generating Awareness


Social Media Framework & GuidelinesIdentify Platform

Use any existing external platforms

Create your own communication platform


Social Media Framework & GuidelinesEstablish Governance

Account Governance / Credentials Management

Response & Responsiveness

Resource Governance

Content Governance

Legal Provisions

Data & Information Security Governance


Social Media Framework & GuidelinesDefine Communication Strategy

Existing Government Information

Propagate only official policy

Content moderation

Special care on unverified facts & frivolous misleading rumors

Should NOT be the ONLY communication medium

Regular content postings should be done


Social Media Framework & GuidelinesCreate Pilot

Focused objective setting

Begin small

Multiplicity of access

Content Management

Community Creation


Social Media Framework & GuidelinesEngagement Analysis

Define scope of analysis

Create Dashboard

Connect with responders

Follow the Followers/Leaders


Social Media Framework & GuidelinesInstitutionalize Social Media

Rule definition for announcing all Policies on traditional as well as Social Media

Broadcast of important occasions

Documents seeking public opinion must be posted on Social Media

Updates from Website should be broadcasted on Social Media

Traditional communication should publicize Social Media


exploitSocial Media

for the benefit of creating mass awareness of the GovernmentPolicies & increased participation of the stakeholders


Social Media usage for the Government


The White House

U.S. Department of Housing & Urban Development

U.S. Army

Social Media usage for the Government


Municipal Corporation of Delhi

UPSACS

MARG Software Solutions


Contribution of MARG on GIGW Implementation

Website Conceptualization – URS Preparation Design & Development (following the guidelines) Security Measures Audit & CertificationSearch Engine OptimizationSocial Media Management Hosting Maintenance


MARG Software SolutionsNational eGovernance Gold Award Winner


Lucknow

Singapore

New DelhiUSA

Dubai

100+Team

Strength

ISO9001:2008

2000Year of

Incorporation

100Computer Systems

why ?MARGWorkshop on E-Governance & Website Awareness, Impact and Usefulness

Guidelines to use Social media on Government Website By MARG Software Solutions

Why MARG Software Solutions


Local PresenceMARG Software Solutions is headquarteredin Lucknow with its 100+ Team Members and5000 sqft of IT Infrastructure.

Solid Understanding of GovernanceWith rich background since last 14 years of, we have thorough understanding of the needand requirements. We understand how toimplement.

National Award Winner for eGovernanceSugarcane Information System conceptualized,designed & developed under Cane Department byour team.

Association with the DepartmentMARG Software Solutions has delivered varioustechnology enabled solutions and is associatedwith most of the Departments of the State whichbrings a perfect blend for easy information exchange.

Testimonials“MARG Software Solutions has been phenomenal in the deployment of the eGovernance solution benefitting 35 Lac Labors of the State of Uttar Pradesh. Their dedication & quality of work is highly appreciable.”

Sh. Shaliesh Krishna (I.A.S.)(Principal Secretary, Department of Labor

& Employment)

“Prompt support, qualified, innovative & enthusiastic are few of the adjectives for the MARG Team. Their quality & passion towards work is commendable.”

Sh. Ashish Goel (I.A.S.)(State Project Director, UPSACS)

“MARG Software Solutions has played a vital role in the conceptualization and the development of an eGovernance solution for 30 Lac Cane farmers arising benefit of 170 million USD.”

Sh. Kamran Rizvi (I.A.S.)(Commissioner, Cane Development

Department)

“I would highly recommend MARG Software Solutions for their commitment towards their job and the quality of the deliveries made.”

Sh. Manoj Kumar Singh (I.A.S.)(Project Director, UPRMSA)


& many more appraisals

MARG Software Solutions | www.margsoftware.com

/margsoftware /margsoftware


Guidelines for using Social Media on Government Websites

Government & Nonprofit

Transcript of Guidelines for using Social Media on Government Websites