Social Media Week presentation by Louisa Hunter from FreshMinds
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#SMWCityB2B Listening with Social Media Louisa Hunter, FreshMinds Research 27 th September
Transcript of Social Media Week presentation by Louisa Hunter from FreshMinds
#SMWCityB2B
Listening with Social Media
Louisa Hunter, FreshMinds Research
27th September
Customers
Peers Commentators
Research
&
Perception
Management
Traditional news sources
Online publications
Analysts PR & corporate communications
BTL marketing activity
Networking
Traditional primary research
Behavioural analysis
Direct feedback
Social media
Social media Social media
1 Spontaneous
2 Real-time
3 Readily available
6,750
3,650
Who
What
Why
Where
When
The Social
Media Audit
#1
Trend Spotting
#2
#3 Brand Benchmarking S
entim
ent
Mentions
Ow
ned
Earned
Brand Brand
Brand
Brand Brand Brand
( (I OR Ive OR im OR my OR mine OR he OR she OR his OR her)
NEAR/15 ( (asset NEAR/0 (manager* OR management OR
managing)) OR pension OR pensions OR "hedge funds" OR
"hedge fund" OR "saving bonds" OR "savings bonds" OR
"savings bond" OR "life savings" OR "invest money"~2 OR
(investment NEAR/1 (advisor OR adviser OR advice OR
professional OR professionals)) ) ) AND location:uk
NOT (download OR software OR job OR jobs OR employment
OR recruitment OR title:(job OR jobs OR employment OR
recruitment))
x
- x
x
-
Not without challenges
It’s growing
Explore the value
