Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
31
UPDATE ON SOCIAL MEDIA THINGS TO KNOW – TEXAS A&M AGRILIFE URBAN FCS TRAINING This presentation contains some items of note for social media outreach and education relevant to Texas A&M Agrilife Extension. Items include changes for August 2012 – August 2013. Audience: Urban FCS Agents Intended use: Quick overview of selected areas of concentration to enhance outreach and education Notes: Slides include notes
-
Upload
amy-hays -
Category
Technology
-
view
128 -
download
0
description
Some hints, tips, and tricks to increase presence and outreach specific to goals for Texas AgriLife Extension and other outreach and education organizations
Transcript of Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
UPDATE ON SOCIAL MEDIA THINGS TO KNOW – TEXAS A&M AGRILIFE URBAN FCS TRAINING This presentation contains some items of note for social media outreach and education relevant to Texas A&M Agrilife Extension. Items include changes for August 2012 – August 2013.
Audience: Urban FCS Agents
Intended use: Quick overview of selected areas of concentration to enhance outreach and education
Notes: Slides include notes
USER BASE
MOBILE USE
As of May 2013:• 91% of American adults have a
cell phone• 56% of American adults have a
smartphone• 28% of cell owners own an
Android; 25% own an iPhone; 4% own a Blackberry• 34% of American adults own a
tablet computer
As of January 2013:• 26% of American adults own an
e-reader
Gadget Use Over Time
Mashable -
FACEBOOK Update and best practices
Anson Alexander – Infographics Labs http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
ANATOMY OF A FACEBOOK POST
Status/Message
Multi-media• Picture• Video• Document
Action
Add Context…..When you post items, tell your readers WHY they should care. Why should they click and follow that link?
User only shares the link
Gives info as to what the link holds
BE VISUAL
BIG BIGGER90 px X 90 px 154 px X 154 px
Your pictures are best at 200 px X 200 px
TAKE ADVANTAGE OF POWER OF VISUALS
• Use pictures and text to give an educational experience• List species name• Talk about it’s life
cycle
Give Credit and Connections…
Use @ symbol to bring up potential FaceBook pages and people
This will also post to their page
Everything in BLUE is now hyperlinked to another page
Use SHARE option…..
1. Sharing gives credit to original poster
2. Sharing creates good relationships
3. Sharing leads people to new sources
4. Sharing increases SEO
#HASHTAGS
Click icon to add picture
We had a great time at the county fair! Kids did so well on their 4-H projects. We brought home lots of ribbons and a few trophies. How does it get any better than that?!?! #4H #WrightCounty4H #hdigabtt
WHAT’S THE BIG DEAL WITH #HASHTAGS???
OH YEAH, OTHER SOCIAL MEDIA TOOLS USE THEM TOO
TWITTERINSTAGRAMPINTEREST
FOLLOW A POST
40404 Twit
ter is t
he only
social n
etwork
(current
ly) that
allows
users to
receive
Tweets f
rom a sp
ecific
channel
via text
message
(SMS)wit
hout hav
ing to f
irst go
through
Actually
, the us
er is go
ing thro
ugh
Twitter,
but ONL
Y to rec
eive
messages
.
To: 40404
follow @aggie94_amy
You are now following @aggie94_amy
HANDY HELPERS
PicMonkey - http://picmonkey.com
Crop to size
Resize
PicMonkey – handy sizing tool - pssst (200 x 200)
PHOTO PLACES Texas AgriLife on Flickr - http://www.flickr.com/photos/agrilife/
The Commons on Flickr (as can be best determined, copyright has expired therefore most are free to use) http://www.flickr.com/commons/usage/
HTTPS://WWW.FACEBOOK.COM/GROUPS/SOC101SCIENCESAKE/
AMY E. HAYSEMERGING TECHNOLOGIES PROGRAM SPECIALISTTEXAS A&M AGRILIFE EXTENSIONINSTITUTE OF RENEWABLE NATURAL RESOURCES
[email protected]@extension.org
