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Social media training
Copy Content and Social Media : Amanda Mathe
Customer Marketing Lead: Nhlakanipho Zondi
August 2014
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Focus points1. Social Media Platforms
Are you on any social media platforms?The platforms we useClients base: geographical coverage
2. LinkedIn Getting StartedWriting for LinkedIn Sage Alchemex Company PageSage Intelligence Group
3. Twitter Getting StartedWriting for Twitter
4. Sage Tone of Voice
5. Social Media ManagementHootsuiteMobile Apps
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Are you on any social media platforms?
Social Media Training - August 2014
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Social media platforms: Sage Intelligence
Social Media Training - August 2014
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Clients base: Geographical coverage (focus)
North America• California • Georgia
• South Africa
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Social media platforms: Excel on Steroids
Social Media Training - August 2014
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LinkedIn: Getting Started• Individual use: networking and job search
• Company use: recruiting and positioning
Setting up a profile• Create a Gmail account and sign up to have a
LinkedIn account.
• Start working profile: include a name & job title.
• You can include background information of what you do.
• Connect with people by searching for them on LinkedIn
• Join groups of interest and follow company pages.
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LinkedIn: Company page
Content: generic
• Company news
• Blog articles
• Success stories
• Whitepapers
• Tips & Tricks
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LinkedIn: Product group
The group is a platform for customers and product specialist to have discussions about Sage Intelligence.
What include when posting on LinkedIn:
• Title • Brief description or discussion. • Link if necessary
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LinkedIn: Sage product groups
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LinkedIn: Sage product groupsProduct/Country LinkedIn Groups/Pages Influential People
U.SMid-market
Sage 100 ERP Users and Consultants
Sage 100 ERP Forums, Discussions and Support
Sage 300 ERP Interest Group
Sage MAS 500 User Group
SAGE MAS 500
Wayne Schulz
Bill Kizer
Mike Renner
Glen MundKerry Mann
Antonio Perera PMP
Ben Hofferman
Sage ERP X3 Global mid-market
Sage ERP X3 Worldwide Community
Sage ERP X3 (Official group)
Sage ERP SolutionsU.SSmall-market
Peachtree Certified Consultants
Peachtree Users Group
Suzy Rabb
Dave Smith
S.AMid-market
Sage Pastel Evolution
S.ASmall market
Pastel Accounting Users Support Group
Tips & Tricks
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LinkedIn: Q&A
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Twitter: Getting started
Social Media Training - August 2014
• Create a Twitter account with your email address, which then allows you to have a username.
Get the app!
• Upload a profile picture and header image.
• Write a bio
• Follow key accounts, Sage Opco's and Sage Intelligence influencers.
• Tweet!
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Twitter: Getting started
Social Media Training - August 2014
Repurpose tweets
• Retweet and reply to tweets about Sage Intelligence
Post your own tweets
• Use 140 characters 120 characters 100 Characters
• Use hashtags:
#Sage #SageIntelligence #intelligencereporting #businessreporting #financial #smbiz
#reporting #biz
• Include a “Call-to-Action”:
Register, Check out, Click here, View here
• Use images
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Twitter: Sage accountsProduct/Country Twitter Accounts Hashtags
U.SMid-market
@SageERP
@SageNAmerica
#ERP
#SageS.A @SageERPAfrica
Asia @SageAsia
Australia @Achemex_Aus
Mid-market: Sage ERP X3
U.S @SageERP
@SageX3Support
Mid-market: Sage VIP
S.A @SageVIPpayroll
@SageEvo
#payroll #Africa #SA
Small-market: Sage 50 U.S
U.S @Sage50US #smbiz
Small-market: Sage Pastel
S.A @PastelAccounts
@SageGroupZA
#Mybusinessonline #Pastel
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Twitter: InfluencersSage Alchemex Influencers
@RuthieGray
@JoseSoeiro083
@StephenCoull
@SSmithatSage
@LorenTaljard
@BronDorrofield
Other Influencers
@SusanSolovic
@himanshupalsule
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Twitter: Q&A
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Sage tone of voice
What is Tone of Voice?
It is what we say and the way we say.
What is the Sage Tone of Voice?
Inspiring confidence through writing in a confident, simple, human style.
Key Points:
Confident
Focused
Accessible
Social Media Training. How to use Social Media as a Sage Intelligence or Excel On Steroids Representative, August 2014
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Sage tone of voice: ExamplesThe way we write will determine the way people respond. Even though we use social platforms it’s important to communicate a clear, simple and informative message in a positive way. Here are some key points to remember.
Inspire confidence.
We were delighted to announce that.
We released a new product yesterday
Be dynamic.
Advance, progress, improve, evolve.
Remain, traditionally, historically
Show leadership.
We know exactly what challenges you’ll face at the year end and are ready to help.
It’s obvious what challenges you’ll face and we can help with them all.
Stay active.
We achieved this.
This has been achieved.
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Social media management: HootsuiteHootsuite is a social media management system.
Social Media Training - August 2014
Three key benefits are:
• Manage all of your social media accounts from one place.
• Schedule posts for whenever you want them to publish.
• Create streams of important search results.
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Social media management: Mobile apps
Use social media mobile apps that are available through your application store. These help with tweeting from live events like roadshows and Sage Summit.
• (Samsung) Android – Twitter, Facebook, Instagram, LinkedIn, Hootsuite
• (Apple iPhone) Apple iStore – Twitter, Facebook, Instagram, LinkedIn
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Questions & answer session
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Links to our social media sitesFacebook
LinkedIn - Company Page
LinkedIn - Sage Intelligence Group
Hootsuite
Another useful site to help building your online presence is:
Guide to building your online presence
Social Media Training - August 2014