Social Media: Tools for Journos
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Transcript of Social Media: Tools for Journos
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]
Social media toolbox1. Livetweet events &
breaking news2. Search3. Crowdsource4. Monitor community
conversation5. Curate
6. Hashtags7. Lists8. Photos & videos9. Embed content in
stories10.Verification
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help more w/ search, conversation
Getting started on• Identify as a journalist in your profile• Upload a photo or logo as your avatar• Enable use w/ phone• Tweet a little before you start following• Don’t drink the whole stream• Integrate Twitter into your day
Organizing chaos• Use Twitter lists• TweetDeck & HootSuite help organize• Mobile app• Check @ mentions• Twitter alerts• Save regular searches (can be columns in
TweetDeck, HootSuite)
Why use• More people in your community use
Twitter than you think• They’re younger than newspaper readers• Produces content for your website• Powerful search function (find sources)• Changes your newsroom culture• Twitter rocks on breaking news
here?
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Livetweeting exerciseNeed volunteers to:• Play by play• Commentary• Links• Photos• Video (Vine, Tout)#SMGsocial
Live-tweeting situations• Trials• Meetings• Sporting events (staff and/or public tweets:
Friday Night Tweets)• Festivals• Breaking storiesRemember to feed site (ScribbleLive, etc.)
Livetweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
Other live-coverage tools• ScribbleLive, CoverItLive, LiveblogPro• Twitter widgets• U-Stream, Qik, Livestream• Google+ Hangout w/ YouTube• Storify (almost live if you update frequently)• Facebook (frequent posts can be annoying)
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Social search• Twitter advanced search• Facebook graph search • Search for keywords, hashtags, users• Search by location (but most tweets
aren’t geotagged)• Use Geofeedia (more than just tweets)• Big news? Search: Holy shit, WTF
Tips for finding tweets• Search (Twitter advanced, Google, Topsy,
twXplorer) for keywords, location• Check followers & timelines (replies, RTs)• Expand tweets to see conversation• Check profiles• Follow; DM or tweet asking for interview• Make screen grabs (they might delete)
Searching tips• Search for people suddenly in the news• Great for searching for sources, groups• Tougher to search posts (many are private)• Messages will go into “other” box; better to
post on wall or seek mutual friends
• Excellent search engine• Search for keywords on résumés• Search by employer (& former
employer) • Mutual contacts can introduce
• Foursquare “mayor” may be employee or loyal customer of biz or venue
• Who has “checked in” at event, scene• Check Reddit for discussion of your
topic (for tips, don’t assume info is verified)
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Crowdsourcing tips• Say what you know, what you need to
know• Don’t ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
Crowdsourcing tips• Use Facebook, Twitter, G+, website, paper• Search & crowdsource simultaneously• Be careful about repeating rumors• Invite contact (phone, email)
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Monitor conversation• Follow officials, activists on beat• Searches, alerts for people & keywords
on beat• Save location searches for breaking-news
terms (fire, emergency, siren)• Save local searches• Join conversation
People to follow
• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to
see whether you should follow back• When you follow someone, check whom
they follow• Tweeps mentioned in interesting tweets
Monitoring tools• Pinterest (especially in food, fashion,
travel, crafts, entertainment)• YouTube (do agencies, people in
community have YouTube channels?)• SlideShare (are people telling more on
slides than they’re telling you?)• Reddit
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
What is curation?Museum curator:• Studies topic• Chooses relevant
content (other sources & museum collection)
• Authenticates• Groups related items• Provides context• Presents exhibit
Journalism curator:• Studies topic• Chooses relevant
content (social media, blogs, staff)
• Authenticates• Groups related items• Provides context• Presents collected
content
NPR’s Andy Carvin
“I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
CurationSituations• Reaction story• Public event• Second screen• Breaking story
Tools• Storify• Spundge• Geofeedia• RebelMouse
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Lists• Organize beat by lists• Lists save time• TweetDeck, HootSuite• Create list for story (who’s tweeting
about it?)• Embed list in story or blog post
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
#Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid
duplication)• Look for secondary hashtags, especially
in events or breaking news• Hashtags help find witnesses & other
sources
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Photo curationPhoto sites: Instagram, Flickr, Pinterest, Picasa (don’t forget Facebook, Twitter)Finding photos: Search, Geofeedia, hashtags, ask community to submitCuration tools: Geofeedia, Storify, Spundge, Olapic, embed codesMake contact & ask for more!
Video curationYouTube: strong search engine, most are embeddableQuick video sites: Instagram (15 seconds), Tout (15 seconds, 45 for pro accounts), Vine (6 seconds) Finding photos: Search, Geofeedia, hashtags, ask community to submitCuration tools: Geofeedia, Storify, Spundge
Tout vs. Instagram vs. Vine
Tout• 15 seconds (or 45)• Widgets• Multiple social
platforms• Channels• Import from camera
roll or hard drive
Vine• 6 seconds• Can’t edit or importInstagram• Filters• Huge user base• May add more features
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Why embed content?• Accuracy• Attribution• Authenticity• Interactivity• Visual impact• Actual voices
What can you embed?• Public Tweets & Facebook posts• Videos (YouTube, Vimeo, Tout,
Instagram)• Photos (Instagram, Flickr, Pinterest …)• Slides & documents (Scribd, SlideShare,
DocumentCloud)• Curation (Storify, ScribbleLive,
RebelMouse)
Social media = journo tool1. Live coverage2. Search3. Crowdsourcing4. Monitor
conversation5. Curate
conversation
6. Lists7. Hashtags8. Photos, videos9. Embed content
in your stories10. Verify facts
Vetting & verifying• Track back RTs, etc.
to source • Look for clusters • Location enabled? • Evaluate the network• Evaluate the history
• Links, photos? • Take it old school• Disclose, hedge,
repeat • Be brave only in
correction
Tips from Craig Silverman, Regret the Error
Evaluating tweeps• How long have they been tweeting?• Check previous tweets, interaction• Check bio, links• Check Klout score• Google name and scam, spammer• Contact & interview
Tips from Mandy Jenkins, Zombie Journalism
Ethical issues• Identify yourself as a journalist w/
Leader-Post (or whatever is your org)• Behave professionally on personal
accounts• Be personable on pro accounts• Discuss w/ editor whether opinion is
appropriate
CT Twitter study:• Newsroom accounts mostly heads & links• @5thDistrictCT conversational (links to
competition, RTs, replies, great info)• @5thDistrictCT = 2x to 10x more referrals
per Twitter follower
Tips for being conversational:• Monitor @ mentions & reply (answer
questions, thank for links, address critics)• Make link posts conversational• RT competition, community bloggers• Ask questions
Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts
views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people
always calling attention to themselves?
Writing benefits of Twitter• Paste lead into tweet box. If it’s >140,
challenge whether it’s too long• 140 characters gives great practice at
getting to the point
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]