Social Media Landscape

We once depended on ‘the media’ . . .We once depended on ‘the media’ . . .

Now, we ARE the media. Now, we ARE the media.

Nearly 24 hours of video are uploaded to YouTube every minute. TechCrunch (May 2009)

As of December 2009, 74% of American adults (ages 18 and older) use the Internet. As of December 2009, 74% of American adults (ages 18 and older) use the Internet.

-Pew Research Center

4 Key Questions

1. What are your social media goals?2. How will you shape your story?3. What tools will you use?

4. How will you manage your content and online presence?

To show why art education is important?

Technology is the campfire around which we tell our stories. -Laurie Anderson

The web matters because it allows more people to share ideas with more people in more ways.

-Charles LeadbeaterWe-Think (2008)

What stories do you want to share?

What stories do you want to share?

To build connections with other people

To build connections with other people

social networkingsocial networking

Art Education 2.0

To enhance relationships with your

community and stakeholdersTo enhance relationships with your

community and stakeholders

A Texas Story

Children’s onlineChildren’s onlinestories make local stories make local newsnews

To get others to talk about your programs

To get others to talk about your programs

To build a new audience for art education in your community (and

beyond)

To build a new audience for art education in your community (and

beyond)

To collaborate with othersTo collaborate with others

To find new digital colleagues To find new digital colleagues

No “one size fits all” solutionNo “one size fits all” solution

social-media friendly content

Lists

Great Headlines

Photo Galleries

Videos

Tips

Make it easy to share content

Encourage & respond to comments

Frequent Updates

Spread your content around

3. What tools will you use?

Text

Audio

Images

Video

Share and communicate

4. How will you manage your content and online presence?4. How will you manage your content and online presence?

Mix it up^

Build new audiences

Tag it!

Archive of achievements

Free and easy

Showcase

Inform

Direct

… Two Examples

Introducing the 2010 DATA Tee

A Simple Process1

(student photographs)

We don’t always know the outcome of our efforts,

sometimes we just have to try

Paint the World w/Light Hits NPR.org

1

2

Collaboration is born!

Lets take a tour …

5 Things to Do Monday Morning

1. Join Art Education 2.0 (arted20.ning.com).

2. Choose a Web 2.0 tool or service and take it for a test-drive.

3. Don’t try this alone! Find a learning partner.

4. Share with your administrators, teachers, and tech specialists.

5. Create a Social Media Action Plan.

All the images noted below were downloaded from Flickr.com and are being used under the CC Attribution License (www.flickr.com/creativecommons).

1 shokai - toolbox image2 adjustafresh - change3 Fred Cavazza - Social Media landscape4 Chriss_Chuepp - Reporter Interview5 Comedy_Nose - Open Microphone6 Joe Shlabotnik - Lego People7 Flik - Busy Schedule8 Ky_Olson - Campfire9 Charles Leadbeater - Sharing10 woodleywonderworks - Soccer practice11 christophercarfi - networking12 ckennedy - clay figures13 AnirudhKoul - audience14 Juan Munoz - The Conversation15 Jeremy 白杰瑞 - Chinese Acrobats16 außerirdischeSind Gesund -- One Size Fits All17 cometstarmoon - Speaker on Stage18 Dill Pixel - The End

Image Credits