Social Media + The Ugly Christmas Sweater Party, "lessons and tips"

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    14-Jan-2015
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    Technology

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www.kcsweaterparty.com is a social-media-fueled, homegrown, no-budget benefit party. In this presentation we share our story, and the things we've learned along the way. Our success is in part, a big thanks to the @SMCKC community and their efforts supporting the event!

Transcript of Social Media + The Ugly Christmas Sweater Party, "lessons and tips"

  • 1. @ramseym www.ramseymohsen.com www.kcsweaterparty.com

2. what Im going to talk about

  • who am i?
  • our story
  • learn about Operation Breakthrough
  • social media tips and lessons

3. 4. 5. Ramsey Mohsen, Consultant + Social Media Strategist

  • Practice Lead for Social Media at Digital Evolution Group
  • Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days
  • Named one of Kansas Citys inaugural twenty in their twenties emerging civic leaders under thirty

6.

  • our story.

7. 8. 9.

  • 2005
  • 2006
  • 2007

10.

  • i wanted more out of life.

11.

  • 14 friends.

12.

  • finding the right charity.

13. 14. 15. 16. 17. 18. 19. 20. 21.

  • we want to help.

22. 23.

  • In 2008 we raised$7,125
  • SOLD OUT ONLINE
  • In 2009 we raised$18,575
  • SOLD OUT ONLINE

24. 25. 26.

  • our digital efforts
  • what have we learned?

27.

  • your website isn't a destination.
  • get over yourself.

28. 29. Your website isnt good enough.

  • Its not a destination.
  • Leverage the channels:
    • Email
    • Google Search
    • Facebook
    • YouTube
    • Twitter
  • A website is 1 component of a larger online strategy.
  • You must have outposts for discovery.
  • All roads should lead back to your website.

30.

  • is social media the answer?
  • no.

31.

  • You cant rely on social media solely.
  • It can extend and facilitate but it doesnt replace.
    • Kansas City, big enough to matter, small enough to care.
  • Everything is with but not instead of.
  • - Mitch Joel
  • Storytelling still counts for a lot.

32. Tips and Lessons

  • Send your emails during lunch time and NOT on a Monday.

33. leave foursquare tips 34. Tips and Lessons

  • Content is king. Make it (re)markable.
  • 1.) Assess your content, your strengths of what you can create given budget, time and resources. Assume the reporter / blogger.
  • - pictures, video, text
  • - stories/sub-plots you can tell
  • - people, businesses, organizations
  • - top 10 lists
  • 2.) Create your social media calendar + playbook.
  • 3.) If you can, pre-write and/or schedule execution based on your playbook.

35.

  • Tagging on Facebook. Using the @ symbol to tag people and other Facebook pages.

Tips and Lessons 36.

  • Take advantage of your profile photo.
  • - 200 x 600 px of space

Tips and Lessons 37. Tips and Lessons

  • Email your group copy -and- paste Facebook status updates and Tweets to choose from.

38.

  • No one reads all your Tweets. Get over yourself.
  • Twitter is like gigantic gushing stream or river of many things
  • The more you Tweet, your chance of being noticed in the huge river of Tweets increases.
  • @replies are the email of Twitter.
  • Time of day DOES matter.

39. Tips and Lessons

  • Within the description of each video on YouTube place links back to your website for more details.
  • Use tags.
  • YouTube =
  • authoritative link-back

40.

  • Use that Facebook page profile picture.

Tips and Lessons 41. 42.

  • this party is possible because of the generosity of others.
  • like the support from @SMCKC

43. 44.

  • $10 will buy a book for our library.
  • $20 will buy new shoes for a child.
  • $85 will pay for a complete physical for an uninsured child.
  • $150 will cover care for an infant for a week.
  • $500 will pay for a field trip for 50 children to a museum or theater performance.

45.

  • what can you do to help?

46.

  • carry our message.
  • help us give back to this great city.
  • RT, share, like, follow, attend, volunteer, donate.

47.

  • thank you
  • www.kcsweaterparty.com
  • @kcsweaterparty
  • by:
  • @ramseym
  • www.ramseymohsen.com