Social media success for retailers social channels
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Transcript of Social media success for retailers social channels
![Page 1: Social media success for retailers social channels](https://reader036.fdocuments.net/reader036/viewer/2022081413/5499864bb47959d91a8b4588/html5/thumbnails/1.jpg)
Managing Director – Keith Mc Guigan
SOCIAL MEDIA SUCCESS FOR RETAILERS
Business Development Executive – Danny O’Brien
![Page 2: Social media success for retailers social channels](https://reader036.fdocuments.net/reader036/viewer/2022081413/5499864bb47959d91a8b4588/html5/thumbnails/2.jpg)
• Posts – 1/2 Times Daily• Time - Test out and see• Split Content• Shares and Comments are Key • Identify your audience/segment• Scheduling
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• Great for Introductions • # for instant news• Direct link to relevant people/groups
• Follow and be followed• What to post up • Direct messages
![Page 4: Social media success for retailers social channels](https://reader036.fdocuments.net/reader036/viewer/2022081413/5499864bb47959d91a8b4588/html5/thumbnails/4.jpg)
• Tweets – 4/as much as you want• Time – 8am to 7pm. • Content – Split• Great Search Tool • Schedule
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• Great to develop relationships• Professional Groups• Great for finding people with relevant skills
• Which groups to join• Reach• Will people engage with you
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![Page 7: Social media success for retailers social channels](https://reader036.fdocuments.net/reader036/viewer/2022081413/5499864bb47959d91a8b4588/html5/thumbnails/7.jpg)
![Page 8: Social media success for retailers social channels](https://reader036.fdocuments.net/reader036/viewer/2022081413/5499864bb47959d91a8b4588/html5/thumbnails/8.jpg)
Blogging
• If you don’t have a website - No Panic
• Topics you find interesting• Relevant to customers• Struggling to find something?• FAQs• Recipes, events, stalls and Guest Bloggers• The social channels, events, research
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Tweetdeck
• Columns– People– Hashtags– Searches (filter: images, articles and videos)
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• The tool to use for multiple networks• Works the same as Tweetdeck• DIFFERENCE FROM TWEETDECK: • Isn’t restricted to Twitter• Can attach images to scheduled messages• Can add up to 5 networks (Free)• Helps you create detailed reports