Social Media Strategies For Retailers And Brands
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Transcript of Social Media Strategies For Retailers And Brands
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Social Media Strategies for Retailers and Brands
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o Facbook rose 190%
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o Technology is getting easier and easier to implement
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o Shoppers are reaching out to strangers for adviceo Amplifies size of audience
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o Transparency is key
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o Sustainability issueo Marketing message coming through
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o Costco – 50k fans on fan page
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o BJ’s Price trumps qualityo Costco brand not as a generic brand but as a competitor to name brand
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o Avenues:o Company pageo Twittero Facebook
o Promote transparency
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o Expanding reacho You go to customer instead of them coming to you
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o Not removing bad reviewso Allowed to post photoso Easy to share
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o Not only products but environemental
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o Internal for employeeso Goal is customer satisfaction but leveraging employee experiences and
employee loyalty/happiness
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o