Social Media Marketing (Facebook & LinkedIn) for Entrepreneurs & Small Business
Social media-social-entrepreneurs
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SOCIAL MEDIA for SOCIAL ENTREPRENEURS
description
Slides from a presentation to the UNC Social Innovation Incubator class.
Transcript of Social media-social-entrepreneurs
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SOCIAL MEDIA!for!
SOCIAL !ENTREPRENEURS!
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The Vision:!!
Other people share for you!
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To win in !social media!
!
understand people!
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Part II:!!
Understanding people!
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Social media is not about you.!
!
It’s about !your audience.!
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People do!5 things!online!
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Information!
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Utility!
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Entertainment!
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Recognition!
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Reward!
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People share!5 things online!
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5 T’s!!
Topic!Timing!Talent!
Technique!Tension!
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YouTube Trends!
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Other Tips?!
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Create !things for
people !to share!
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Build sharing into the model!
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Use social !to listen!
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Build sharing into the model!
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Set!Your Sights!
High!
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And just generally do something awesome!
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Part II:!!
Making !Decisions!
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What do we say?!
What channels?!
How often?!
How do we measure?!
How do we go viral?!
!