Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
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My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics like fans & followers.
Transcript of Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
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@bbqnyc
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Profit gained - Cost
x 100
Cost
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$350 - $50 - $30
$30
x 100
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900%
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?
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MOMENT
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Are you covering him?
Don’t worry. Our Twitter
followers got him.
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MOMENT
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SMART
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SpecificMeasurableActionableRealisticTimebound
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Increase /Decrease _____By _____Over ______
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Increase sales onunderarmour.comby 20% over thenext 6 months
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Increase sales inWhole Foodsretail stores by 30% over thenext 12 months
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Decrease customer service costs by 25%over the next 24 months
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Communication Tools
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YOURTURN
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Increase /Decrease _____By _____Over ______#SMROI
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PEOPLE
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Avinash Kaushik
@avinash
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Olivier Blanchard@thebrandbuilder
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Christopher S. Penn
@cspenn
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Chuck Hemann
@chuckhemann
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TOOLS
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GOOGLEANALYTCS
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ARGYLESOCIAL
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ROWFEEDER
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CYFE
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#measure
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Q&A