Social media roi
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Transcript of Social media roi
![Page 1: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/1.jpg)
BUT……………………………………….
Social Media is COOLagreed?
![Page 2: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/2.jpg)
WHERE IS THE MONEY?????????
![Page 3: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/3.jpg)
SOCIAL MEDIA AIN’T FREE
AND MONEY DOESN’T GROW ON TREES
![Page 4: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/4.jpg)
Social Media Takes
1. TIME
![Page 5: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/5.jpg)
2. PEOPLE
![Page 6: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/6.jpg)
3. TECHNOLOGY
![Page 7: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/7.jpg)
and 4. CONSTANT LEARNING
![Page 8: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/8.jpg)
ALL OF WHICH ARE SCARCE RESOURCES FOR A COMPANY
![Page 9: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/9.jpg)
BY INVESTING IN SOCIAL MEDIA YOU ARE TAKING MONEY AWAY FROM OTHER
DEPARTMENTSAND WORKERS
![Page 10: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/10.jpg)
SUCH AS BOB THE ‘ACCOUNTANT’
![Page 11: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/11.jpg)
OTHER RESOURCES COULD INCLUDE
• MARKETING• PR• SALES• OVERHEAD• ACCOUNTING• IT• ADVERTISING
ALL OF THESE RESOURCES ARE NECESSARY AND LEAD TO SPECIFIC RESULTS!!
![Page 12: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/12.jpg)
IF SOCIAL MEDIA TAKES AWAY THESE RESOURCES IS IT REALLY A….
THRILLER
![Page 13: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/13.jpg)
Or… A SMOOTH CRIMINAL
![Page 14: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/14.jpg)
IS SOCIAL MEDIA SIMPLY A GOTTA HAVE IT THING
• http://www.youtube.com/watch?v=kTFZyl7hfBw#t=3m49s
![Page 15: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/15.jpg)
OR CAN IT LEAD TO SOMETHING BETTER
![Page 16: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/16.jpg)
ASK NOT WHAT YOUR SOCIAL MEDIA CAN DO FOR YOU, BUT WHAT YOU CAN
DO FOR YOUR SOCIAL MEDIA
![Page 17: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/17.jpg)
BUT MICHEAL, OUR TWITTER ACCOUNT HAS OVER 10,000
FOLLOWERS, AND OUR YOUTUBE PLANKING VIDEOS ARE GETTING
100,000 VIEWS.
IM SORRY BUT YOUR SOCIAL MEDIA ISN’T BRINGING
DUNDEE ANY MORE REVENUE. WE NEED TO TAKE IT OUT OR MAKE IT WORK.
![Page 18: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/18.jpg)
![Page 19: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/19.jpg)
WE HAVE GOT TO START TYING
SOCIAL MEDIA TO BUSINESS RESULTS
BUT HOW?
![Page 20: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/20.jpg)
![Page 21: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/21.jpg)
![Page 22: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/22.jpg)
SEVEN STEP METHOD TO DETERMINE ROI
• STEP 1: Establish A Baseline• STEP 2: Create Activity Timelines• STEP 3: Look at Sales Revenue• STEP 4: Measure Transactional Precursors • STEP 5: Overlay All Timelines• STEP 6: Look for Patterns • STEP 7: Prove Relationships
![Page 23: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/23.jpg)
STEP 1: Establish a Baseline
![Page 24: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/24.jpg)
STEP 2: Creating Activity Timelines
![Page 25: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/25.jpg)
STEP 3: Look at Sales Revenue
AND # OF SALES TRANSACTIONS
![Page 26: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/26.jpg)
STEP 4: Measure Transactional Precursors
![Page 27: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/27.jpg)
![Page 28: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/28.jpg)
STEP 5: Overlay All Timelines
![Page 29: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/29.jpg)
STEP 6: Look for Patterns
![Page 30: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/30.jpg)
STEP 7: Prove Relationships
![Page 31: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/31.jpg)
Conclusion
• ALL SOCIAL MEDIA CANNOT TO BE USED BY ALL INDUSTRIES
• IT MUST PROVIDE A POSITIVE ROI– Since after all Business is Business
• Metivana and Stocks
![Page 32: Social media roi](https://reader033.fdocuments.net/reader033/viewer/2022060116/557dd8bed8b42a992d8b460b/html5/thumbnails/32.jpg)
I’m Sorry MC Hammer You Can Touch Social Media