Online Marketing Rockstars - Medien- und Marketingprodukte der nächsten Generation - 2016
Social Media Report - Online Marketing Rockstars 2017
-
Upload
linkfluence -
Category
Data & Analytics
-
view
302 -
download
2
Transcript of Social Media Report - Online Marketing Rockstars 2017
SocialMediaReport- February1,2017- March6,2017
OnlineMarketingRockstars- OMR
February1,2017- March6,2017CONTEXT
2
Withretweets
Filters
OMR
Queries
February1,2017- March6,2017
Period
OnlineMarketingRockstars- OMR
February1,2017- March6,2017CONTEXT
3
Withretweets
Filters
OMR
Queries
February1,2017- March6,2017
Period
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
LISTENING
4
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
LISTEN
ING
OVERVIEW
5
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
6
Listen
ing
DistributionperDay
Howmuchwasthebrand/topicdiscussedduringthisperiod?Onwhichplatform?Howhasthevolumeevolved?
VOLUMEOFPOSTS
Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)
0
200
400
600
800
1000
1200
02/01 02/03 02/05 02/07 02/09 02/11 02/13 02/15 02/17 02/19 02/21 02/23 02/25 02/27 03/01 03/03 03/05
+204k%7.29m
EstimatedReach
+419k%99.6m
Impressions
+7.51k%3.2k
Volume
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
7
Listen
ing
Whichtopicsclusteredthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseclusters?
TOP5CLUSTERS
PlatformsSentimentEstimatedReachImpressionsVolumeCluster
Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)
15k197k7Marketing»Nachrichten»Podcasts,RecommendationAdsundC
1237Contentdernächsten Generation:FünfneueStartupsmischen
1.76k2.34k11LinkfluencekooperiertmitEngagement-AnbieterSpredfast
2k2.78k12'OnlineMarketingRockstars'mit25000Besuchern
3902.98k19DieOnline-Marketing-AgenturnetnomicsreferiertinderOMR
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
8
Listen
ing
SplitbyPlatformMostRecurringKeywords
KeywordsandPlatforms
Howandwherewerethepostspublished?Whopublishedthoseposts?
ATTRIBUTESOFPOSTS
#MARKETING(365) #BUSINESS(141) #DIGITAL(130) #ONLINE(119)@OMROCKSTARS(119) HAMBURG(304) #ONLINEMARKETING(284)ONLINEMARKETINGROCKSTARS(133) #CONFERENCE(143) #OMR(308)#ONLINEMARKETINGROCKSTARS(362) #STARTUPS(157) OMR(119)
#OMR2017(120) #ENTREPRENEUR(141) DEUTSCHLAND(126)
#OMR17(1901) #WELOVEHH(113) #STARTUP(127)#HAMBURG(693)
Blog:3.38% Dailymotion:0% Youtube:0.03%Website:8.08% Forum:0.16% Twitter:25.99%Media:3.91% Instagram:30.84% Gplus:0%Facebook:27.61% Comments:0% Review:0%SinaWeibo:0% OfflinePress:0%
Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts) Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
9
Listen
ing
2108
55
40
28
22
Germany
UnitedStatesofAmerica
Austria
UnitedKingdom
Spain
CountrySentiment
Sentiment,Language,GenderandLocation
Howandwherewerethepostspublished?Whopublishedthoseposts?
ATTRIBUTESOFPOSTS
French:0.25% Spanish:0.81% English:36.12%German:56.55% Others:6.27%
Female:28.57% Male:71.43%
Negative:1.5% Neutral:68.12% Mixed:0.81% Positive:29.57%
Basedon1064posts
Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)
Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)
Basedon3196posts
Language
Author'sGender
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
LISTEN
ING
QUERYDETAILS
10
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
0
200
400
600
800
1000
1200
02/01 02/02 02/03 02/04 02/05 02/06 02/07 02/08 02/09 02/10 02/11 02/12 02/13 02/14 02/15 02/16 02/17 02/18 02/19 02/2002/2102/2202/2302/2402/25 02/2602/2702/28 03/01 03/02 03/03 03/04 03/05 03/06
OMR
11
Listen
ing
DistributionofeachQueryoverTime
Whichquerygeneratedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedwiththosequeries?
QUERYDETAILS
Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
12
Listen
ing
Overview
Whichquerygeneratedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedwiththosequeries?
QUERYDETAILS
Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)
PlatformsSentimentEstimatedReachImpressionsVolumeQuery
7.29m99.6m+7.51k%3.2kOMR
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
Blog:3.38% Dailymotion:0% Youtube:0.03%Website:8.08% Forum:0.16% Twitter:25.99%Media:3.91% Instagram:30.84% Gplus:0%Facebook:27.61% Comments:0% Review:0%SinaWeibo:0% OfflinePress:0%
3.2k
Negative:1.5% Neutral:68.12% Mixed:0.81% Positive:29.57%
13
Listen
ing
PlatformsDistributionoverTime
OMR:KPIs
Howandwherewerepublishedthepostsgeneratedbythequery?Whopublishedthoseposts?
QUERYDETAILS1/2
Female:28.57% Male:71.43%
Basedon3196posts
Sentiment
Basedon3196posts
Basedon3196posts
#ENTREPRENEUR(141) #STARTUP(127) OMR(119) #BUSINESS(141) #CONFERENCE(143)HAMBURG(304) #HAMBURG(693) #MARKETING(365) #DIGITAL(130) #ONLINE(119)
#ONLINEMARKETINGROCKSTARS(362) #OMR17(1901) #STARTUPS(157)
#WELOVEHH(113) #OMR(308) #OMR2017(120) ONLINEMARKETINGROCKSTARS(133)@OMROCKSTARS(119) #ONLINEMARKETING(284) DEUTSCHLAND(126)
MostRecurringKeywords
0
200
400
600
800
1000
1200
02/01 02/04 02/07 02/10 02/13 02/16 02/19 02/22 02/25 02/28 03/03 03/06
+7.51k%
Author'sGender
Basedon1064posts(total:3196posts)
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
French:0.25% Spanish:0.81% English:36.12%German:56.55% Others:6.27%
14
Listen
ing
LanguagesTopCountries
OMR:KPIs
Howandwherewerepublishedthepostsgeneratedbythequery?Whopublishedthoseposts?
QUERYDETAILS2/2
Basedon3196posts(total:3196posts)
1002
139 78 61 52
Hamburg Berlin Munich Cologne FrankfurtamMain
TopCities
Basedon3196posts
Basedon3196posts(total:3196posts)
2108
55
40
28
22
Germany
UnitedStatesofAmerica
Austria
UnitedKingdom
Spain
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
LISTEN
ING
TOPPOSTS
15
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
Listen
ing
Whichpostswerethemostengagingduringthetimeperiod?
TOPPOSTS
16
Impressions:1.16m|EstimatedReach:92.9k Permalink
RT@welt_hh:PhilippWestermeyer:„DigitalesMarketingistüberallaufdemVormarsch“– Interviewzu#OMR17:https://t.co/0xlB55PqKp@welt#WeltamSonntaghttps://t.co/Mh80ul6sXD
WELT 02/19/2017@welt- 1.17mFollowers
Impressions:1.42m|EstimatedReach:114k Permalink
RT@WIRED_Germany:"Lesstalking,moredoing!"@garyveeabouttradingattentionat#OMR17https://t.co/lxecCjShum
GaryVaynerchuk 03/03/2017@garyvee- 1.42mFollowers
Impressions:1.17m|EstimatedReach:93.5k Permalink
OnlineMarketingRockstars:FastinderChampionsLeaguederDigitalszenehttps://t.co/a3hj7suJx9https://t.co/nkG5o5YpZ9
WELT 03/01/2017@welt- 1.17mFollowers
TopTweets
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
Listen
ing
Whichpostswerethemostengagingduringthetimeperiod?
TOPPOSTS
17
Impressions:11.1m|EstimatedReach:780k Permalink
Am3.Märzum9:45UhrimFacebookLive-StreamvondenOnlineMarketingRockstarsinHamburg:AndrewBosworthvonFacebooksprichtdarüber,wiesichUnternehmenimZeitalterdesSmartphonesaufstellenmüssen,umweitererfolgreichzusein.
FacebookfürUn... 03/01/201711.2mSubscribers
Impressions:21.9m|EstimatedReach:1.53m Permalink
Über100Speaker,200Ausstellerund25.000Fachbesucher:Zum7.MaltreffensichdieOnlineMarketingRockstarsindieserWocheinHamburg...
Google 03/03/201721.9mSubscribers
Impressions:11.2m|EstimatedReach:781k Permalink
EinwunderbarerersterTagbeidenOnlineMarketingRockstarsneigtsichdemEndezu.WirfreuenunsaufeurenBesuchmorgen.EinpaarImpressionen.
FacebookfürUn... 03/02/201711.2mSubscribers
TopFacebookPosts
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
Listen
ing
Whichpostswerethemostengagingduringthetimeperiod?
TOPPOSTS
18
Impressions:180k|EstimatedReach:27k Permalink
EndspurtbeidenOnlineMarketingRockstars!MehrzuAudiaufden#OMR17erfahrtihrinunserenInstagramStories.Foto:@stefanboesl
AudiDeutschlan... 03/03/2017@audi_de- 180kSubscribers
Impressions:180k|EstimatedReach:27k Permalink
EndspurtbeidenOnlineMarketingRockstars!MehrzuAudiaufden#OMR17erfahrtihrinunserenInstagramStories.Foto:@stefanboesl
AudiDeutschlan... 03/03/2017@audi_de- 180kSubscribers
Impressions:180k|EstimatedReach:27k Permalink
EndspurtbeidenOnlineMarketingRockstars!MehrzuAudiaufden#OMR17erfahrtihrinunserenInstagramStories.Foto:@stefanboesl
AudiDeutschlan... 03/03/2017@audi_de- 180kSubscribers
TopInstagramPosts
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
Listen
ing
Whichpostswerethemostengagingduringthetimeperiod?
TOPPOSTS
19
Impressions:47.4k|EstimatedReach:2.37k Permalink
EsistzueinemDERTermineinderOnline-Marketing-Branchegeworden:Am02.und03.März2017trifftsichdasWhoisWhoderinternationale...
checkdomain.de 02/13/2017
Impressions:480k|EstimatedReach:24k Permalink
MunichEsistwiedersoweit.Am18.MaigehendieCriteoPerformanceMarketingAwards,imHerzenvonMünchen,indiedritteRunde.AusgezeichnetwerdendiekreativstenundstrategischstenKöpfederPerformanceIndustrie.ZurichDieD:PULSEConferenceholtdieinternationalen...
criteo.com 02/03/2017
Impressions:228k|EstimatedReach:11.4k Permalink
WIRMACHENUNSAUFDENWEGZUMOMRFESTIVALUNDWIRHABENFriekartenLeckerenKaffeeExperten,diewissen,wiemanreturnonadspendsmaximiert!TreffenSieunsaufdemOMRFestivalinHamburgundlernenSiewieSieIhrenReturnOnAdSpend(ROAS)verbessernkönnen!Kommen...
adroll.com 02/20/2017
TopWebArticles
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
LISTEN
ING
TOPINFLUENCERS
20
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
21
Listen
ing
TwitterAccounts
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageCountryAuthor'sGenderFollowersTweetsAccount
DEDE-40.4k15HORIZONT@Horizont
DEDE-6.63k22OMRockstars@OMRockstars
DEDE-37.3k23BASICthinking@basicthinking
DEDE-1.24k33pilot@pilot_agentur
DEDEMale79041VICO@vico_news
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
22
Listen
ing
FacebookPages
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageCountryAuthor'sGenderFansPostsAccount
DEDE-96.2k9HORIZONT
DEDE-6.98k12BASICthinking
DEXX-8.6k15nextMedia.Hamburg
DEDE-48.6k34OnlineMarketingRockstars
DEXX-160k52AdobeMarketingCloud
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
23
Listen
ing
InstagramAccounts
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageAuthor'sGenderFollowersPostsAccount
DE-3438Medienwirtschaft- HdM@medienwirtschaft_hdm
EN-3.39k13OMR|OnlineMarketingRockstars@omrockstars
ENMale1.77k15DennisWartenberg@wartenbergphotography
ENMale25832christianhaak@christian_h_d_haak
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
24
Listen
ing
YoutubeVideos
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageVideosChannel
DE1turi2tv
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
25
Listen
ing
MediaWebsites
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageCountryPageRankPostsWebsite
DEDE107onlinemarketing.de
DEDE07absatzwirtschaft.de
ESES18marketingdirecto.com
DEDE29welt.de
DEDE1021horizont.net
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
26
Listen
ing
Blogs
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageCountryPageRankPostsWebsite
DEDE04netzpiloten.de
DEDE05basicthinking.de/blog
DEDE87turi2.de
DEDE216e-commerce-news.net
DEDE1044onlinemarketingrockstars.de
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
27
Listen
ing
Forums
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageCountryPageRankPostsWebsite
ENDE41xing.com
DEUS04fstopspot.com
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
28
Listen
ing
OtherWebsites
Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?
TOPINFLUENCERS
LanguageCountryPageRankPostsWebsite
DEDE05talentfrogs.de
DEDE105pressebox.de
DEDE15mittelstandcafe.de
DEDE105gruenderszene.de
ENGB05webhelper.biz
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
29
GLOSSARY
Glossary
Author’sGenderRepresentsthegenderoftheauthorwhopublishedthepost.Ifthedataisnotavailable,itisautomaticallydetected.Possiblevalues:Female,Male.
ImpressionsGlobalaudience,maximumnumberofusersthatcanseethepostatthetimeofpublication.
LanguagesThelanguageofthepostisautomaticallydetected.Onlythetop5languagesaredisplayedinthechart.
MostRecurringKeywordsThelistofthe20mostrecurringkeywordswithinthepostsmatchingthequery.
PlatformTheplatformdisplaysthesourceofeachpost.Possiblevaluesare:Facebook,Twitter,Instagram,Google+,Youtube,Dailymotion,Blog,Website,Media,Forum,Reviews,Comment,Off-linepress.
EstimatedReachEstimatednumberofusersexposedtothepostwhenitwaspublished.
Estimatedreachofapost=impressionsofthepostxplatformreachratio
SentimentSentimentanalysisconsistsinattributingatonalitytoapost.Thistonalityrepresentstheoverallsentimentexpressedinthepostandcanhaveoneofthefollowingvalues:positive,negative,mixedorneutral.
TopCitiesRepresentthecitywherethepostwaspublished.Geolocationcanbeprovidedfromtheoriginalsourceorinferredautomatically.Thechartdisplaysthetop5cities.
TopCountriesRepresentthecountrywherethepostwaspublished.Geolocationcanbeprovidedfromtheoriginalsourceorinferredautomaticallybasedontheauthorlocation.Thechartdisplaysthetop5cities.
VolumeThevolumeisthenumberofposts.
OnlineMarketingRockstars- OMR
February1,2017- March6,2017
30
CONTACT
www.linkfluence.com
AutomaticallygeneratedwithRadarly