Social Media Principles

What is Social Media?

A conversation and a discussion on the Social Media Principles

Chris HeuerCreative Social Strategist and CoachFounder, Social Media Club

What do you really want to learn this morning?

What are the most important questions you want to have answered on these topics?

What is Social Media?

Welcome to the social world...


• Welcome to the era of conversation



• Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it




• Advertising isn’t effective anymore, no one is watching the ads and no one cares





• People want to talk to people, not marketing and communications professionals





• People want to talk to people, not marketing and communications professionals

• The Cluetrain is well on its way to the future, are you on it?http://cluetrain.com/

http://cluetrain.com

http://cluetrain.com

Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.

There is no secret sauce...

It’s not about pulling levers & getting results

Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself

It’s more art then science How do you use the brush?

http://flickr.com/photos/davegray/82865014/in/set-1776148/

photo by Dave Gray - Xplane





Your perspective and your attitude is what will determine success or failure...

Which is why I think these Social Media Principlesare where we must start.

The Social Media Principles

• Be Human

• Be Aware

• Be Honest

• Be Respectful

• Be a Participant

• Be Open

• Be Courageous

Be Human

Be HumanDon’t Just Be Human, Be Yourself

Be Aware

Be AwareDon’t Just Be Aware, Be Smart

Be Honest

Be HonestDon’t Just Be Honest, Have Integrity

Be Respectful

Be RespectfulDon’t Just Be Respectful, Live by the Golden Rule

Be a Participant

Be a ParticipantDon’t Just Be a Participant, Contribute Value

Be Open

Be OpenDon’t Just Be Open, Be an Agent of Change

Be Courageous

Be CourageousDon’t Just Be Courageous, Be Willing to Fail

Chris Heuerchrisheuer.comtwitter.com/chrisheuerflickr.com/chrisheuerdelicious.com/[email protected] m.408.834.0884

mailto:[email protected]

mailto:[email protected]

BackUp Slides(just in case)

Great Products aren’t sold, they’re bought

“Advertising is the tax you pay for mediocre products.”

- Peter Hirshberg Chairman, The Conversation Group

photo by chris heuer

The Golden Rules of Marketing

1. Marketing is the work we do to match a company’s product or service with the people or companies who will get the most value and/or satisfaction from it.

2. The best marketing is done during the product development process, where the needs and desires of those who will use the product or service are considered and designed into the product or service with an understanding of the broader marketplace in which they will be sold. You can’t easily market a product that was not well made, but the iPhone sells itself.

3. Marketing is not the transactional process with which it has become associated despite its close proximity. If markets are indeed conversations, then marketing is a series of conversations intended to serve the better interests of the market. (David Weinberger has famously said ’somewhere along the way marketing became what we did TO people’)

http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/

http://www.hyperorg.com/blogger/

http://www.hyperorg.com/blogger/



Social Media Principles

Business

Transcript of Social Media Principles