Nokia's Six Principles for Successful Social Media Engagement
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Transcript of Nokia's Six Principles for Successful Social Media Engagement
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Nokia’s six principles for successful engagement
SOCIAL MEDIA INFLUENCE
@amayfield @brilliantnoisebrilliantnoise.com
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Model first published Harvard Business Review
Nokia is embracing customer-centric models
Bond
Advocate
Enjoy
Buy
Evaluate
Mckinsey & Co’s Consumer Decision Journey Model
Consider
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Nokia’sSocial media principles
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Consider the social opportunity in everything we do 1.
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TRONSponsorship
image (cc) Disney
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Engage in better conversations with more consumers
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NokiaSocializer
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Deliver personal experiences (be authentic) & earn trust
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Nokia’s#FollowFriday
Text
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Sharing is more important than control 4.
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Nokia Shorts 2011
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Define clear objectives from the outset 5.
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SocialCommerceSuccess
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Invest and commit to social presences 6.
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Nokia Connects
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Conclusion toward a social business
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Further Reading and notes at:
@amayfieldbrilliantnoise.com
Ta-dah!