Social Media Presentation by Rob Gardner

Private & Confidential Cass Business School October 2014

How to build Social CapitalPlease get in touch

https://twitter.com/robertjgardner

https://uk.linkedin.com/in/robertjgardner

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I asked a few of my contacts on Twitter, and this is what they said.

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Private & Confidential Cass Business School October 2014 3

Private & Confidential Cass Business School October 2014 4



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Known, Liked and Trusted!

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The Importance of Building Social Capital

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Financial Capital

Social

Capital

Intellectual

Capital

The Accumulation

of Wealth (£)

The learning and

development of

knowledge, skills

and expertise

Your network

(“Asset”) of social

contacts, personal

and professional

“more ways to ask

for help”

Known,

Liked, & Trusted


Kevin Bacon is less than 4 degrees away

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In fact I am only 3 degrees away!

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How can you measure and track your impact

Activity, Audience & Authority

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How can you measure and track your impact

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How can LinkedIn Help you?

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Case Study: Dan Mikulskis

How to use LinkedIn to build your Profile and Credibility

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You have to start somewhere…

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…but progress is fast

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…and there is lots of relevant, interesting and useful content

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…as well as a big Twitter presence from serious & relevant institutions

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Easy to filter the signal from the noise

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What next?

Start creating your own content

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…and over time you discover what works for you

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Using twitter and LinkedIn as “distribution” platforms, readership and therefore credibility grows

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The “leverage” really starts to increase as you interact with others

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Particularly around conferences and events

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LinkedIn helps you to grow your Social Capital, through interactions, mentions and content-sharing

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…. And grows

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With powerful results

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Please Connect and Stay in Touch

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Please get in touch





Social Media Presentation by Rob Gardner

Social Media

Transcript of Social Media Presentation by Rob Gardner