Social Media Plan by “SOLUTEL” SEO Company Riyadh

What is SOCIAL MEDIA ?

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

T: 011-4161679, E: [email protected], www.solutel.sa/it

mailto:[email protected]

http://www.solutel.sa/it

WHAT WE DO FOR YOU

Social Media Profiles Management

YouTube/Video Marketing

Document Sharing

Creating and Promoting Blogs




FACEBOOK Marketing


Objectives

• Brand awareness and engagement

• Lead generation or customer acquisition

• Share a mix of relevant links, blog posts, and

engaging content

• Promote upcoming events

• Engage with influencers



FACEBOOK Marketing


Key Metrics• X number of posts per day• Page follows• Likes• Engagement and comments• Referring traffic• Shares• Lead generation/new customers



TWITTER Marketing



• Share a mix of relevant links, blog posts, and

engaging content

• Segment influencers and create lists

• Listen and respond to relevant conversations

• Build reputation



TWITTER Marketing


Key Metrics• X number of posts• Followers• Mentions• Retweets• Number of lists• Hashtag usage• Influence of Twitter followers• Referring traffic• Favorited tweets





Objectives


• Viral sharing

• Showcase company culture

• Post product videos and demos

• Create a video series to share





Key Metrics

• Views

• Shares

• Referral traffic

• Pages ranking on key terms from YouTube



GOOGLE+ Marketing


Objectives


• Lead generation or customer acquisition

• Share a mix of relevant links, blog posts, and engaging content

Key Metrics

• X number of posts

• Google+ circle adds/follows

• Google+ mentions

• Google +1

• Referring traffic



PINTREST Strategy


Objectives


• Share a mix of relevant imagery—both brand-related and fun

Key Metrics

• Pins

• Repins

• Followers

• Referring traffic



LINKEDIN Marketing


Objectives

. Brand awareness and engagement

. Share a mix of relevant links, blog posts, and engaging content

. Promote upcoming events

. Engage with influencers

Key Metrics

. X number of posts per day

. Page follows

. Comments, likes, and shares

. Group participation

. Referring traffic



PRESENTATION Sharing Activities


SLIDESHARE

Objectives

• Brand awareness

• Engagement with visual content assets

• SEO optimization

• Generate additional content views

Key Metrics

• X number of presentations

• Followers

• Views, Shares

• Downloads



PHOTO SHARING


INSTAGRAM, TUMBLR, FLICKR, SNAPCHATObjectives. Brand awareness. Engagement with visual assets. Showcase products. Showcase company culture. Showcase marketing events. Link back to website, blog, and other content assetsKey Metrics. Referral traffic. Shares and comments. View of photos. Page rankings on key terms from photo sharing sites



Blog Marketing

• About: Blogs To get more Website Traffic and Higher Search Engine Rankings

• Benefits:– Content Optimization– Interlinking– Keyword based Links to Your Website




Blog Marketing


Objectives• Increase brand awareness• Increase thought leadership throughout your industry• Encourage comments and engagement• Lead generation through blog subscription• External linkingKey Metrics• X number of posts• X number of bloggers• X number of social shares• Audience growth—unique and return visitors• Conversions• Subscriber growth• Inbound links• Directory listings for infographics• SEO improvement



For more information and

discuss further, please contact

T: 011-4161679, [email protected]

www.solutel.sa/it

Social Media Plan by “SOLUTEL” SEO Company Riyadh

Social Media

Transcript of Social Media Plan by “SOLUTEL” SEO Company Riyadh