Social Media on Your Platform
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Transcript of Social Media on Your Platform
Reference
Society for Scholarly Publishing May 31st, 2012
Social Media on your platform Susan Dunavan, Atypon
the platform provider perspective
• Social login
• Social sharing
simple registration
multi-step registration
link social accounts
the promise of social login:
• registration = a couple of clicks
• more user data
What’s in it for the publisher?
• lowers the threshold to registration
• so you know more about the user
encouraging registration
What’s in it for the end-user?
• Not another password…
• Easier to log in (esp. on mobile)
• Easier to use profile features
• Connect with communities
• Personalized experiences
Data use policies
• Use data to improve user experience
• Cannot store it (can cache it)
• Cannot transfer, cannot sell
• http://developers.facebook.com/policy/
leveraging networks
• Suggested content
• Contextual messaging
• Social sharing (including annotations to your groups)
social plugins
• Like, share, comment on content
• See recent activity or recommendations from your community
What’s in it for the publisher?
• Users get to content of interest more quickly
• Draw other potential users in
What’s in it for the end-user?
• Users get to content of interest more quickly
• Engage with communities and curate identities
Things to think about…
• Choice: which social networks to support?
• Security: must strongly authenticate user before binding
Privacy issues
• Shifting privacy management protocols
• Security risks
• Shifting policies towards data storage and sharing