You walk into it after a tiring day at work because your idea of unwinding is listening to some good music over a few beers. Your favourite song comes on and you start humming it softly and realise that another person across the bar is humming and enjoying it as much as you are. You exchange smiles. And then carry on with your drink. Then two more people walk into the bar and start discussing the literature festival that is going to take place in your city and you are all ears. After a few minutes, you jump into the conversation and spend the nextnext two hours passionately discussing books. In the course of the conversation you also find out that one of them has two little dogs (you have one too) and you end up fixing a doggy play-date with your new friends. All in all it has been a good evening.

Life is replete with such moments and Perchh attempts to re-create those on the internet. It is a platform that lives for such serendipitous connections. It lives for a world where strangers become friends by sharing and celebrating their passions, beliefs, ideologies and interests with each other. A world where no one is lonely because a conversation with a like-minded stranger is a blink away.

the need?To have a single online platform where people can share all their interests and interact with people who share those very same interests.

what is Perchh?Think of Perchh as being your friendly neighbourhood bar on the worldwide web.

N

what is an interest graph?LetsLets bring alive the concept of an interest graph with an example. Shweta Sharma loves to have conversations with people who love books in general and PG Wodehouse in particular. Who swear by the benefits of yoga. Who love playing Pictionary and Taboo over beers. Foodies who are forever curious to try out new cuisines. People who can laugh uncontrollably while watching the 100th rerun of Friends. Who unwind by listening to Gulzar and RD spin their magic. And whobelieve a dog is truly mans best friend. It’s as simple as that.

your friendlyneighbourhood bar

| www.perchh.com

| shweta.sharma@perchh.com

| +91-981-901-5229

how is Perchhdifferent from a social network?

A social network is a platform where we can connectand engage with people we know. Interest-based

networks have a markedly different approach. They enableusers to express their interests and engage with

like-minded strangers.

is Perchh a free service?Absolutely.

why the name “Perchh”?We think it’s a fun and catchy name. It basically means that we can connect, chat, hang out, relax and hop from person to person or conversation to conversation just like birds do when

they perch on a tree.

what can you do on Perchh? is a platform where you can have intense conversations, exchange ideas and even indulge in harmless, light-hearted banter. You can take part in conversations ranging from art to politics, history, fitness, books, culture, travel, wine, movies, TV shows, fashion.....the list is endless. And in the course of these conversations you can strike up new friendships with like-minded folks.

ForFor example, if you love U2, then you would get to know people who

Perchh

– Love listening to their music– Love discussing the philosophy behind their music– Love getting together to watch their live concerts– Love collecting their memorabilia

when was Perchh created?The team has spent the past 1 year creating Perchh and it has been launched in Oct ’13.

where is the Perchh team based?Mumbai.

whose brain-child is Perchh?

Shweta has spent over a decade with the biggest advertising agencies like Lowe Lintas, Ogilvy & Mather, Grey Worldwide and Publicis Ambience. She has helmed the account management and strategic planning roles across the Asian markets for their most prestigious clients. Her roster boasts of Unilever’s Lifebuoy, Clinic Plus, Clear, Pears, Breeze, Liril, Rexona, Annapurna, Sunlight and Comfort and Tata’s Croma and Tata Tea.

Happy Perchhing!!

In Shweta’s words“I“I would love my life to be a Woody Allen movie. A life in which I am

surrounded by interesting people. A life in which I can have intense and

animated conversations about books, dogs, food, politics and travel. A

life in which I can flit from group to group of fascinating people while

sipping on my wine of course. Perchh, for me, is that world. I can walk

into it, share all that I am passionate about and make meaningful

connections around it. It’s my kinda world”.

(Founder & CEO)