Social media metrics for health care
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Transcript of Social media metrics for health care
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Social media metrics for health care
Jennifer SchmidtMarch 3, 2011
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What are metrics? Measurements. Which metrics you choose will depend
on your goal. New online markets. Requires Analytics Definition and redefinition of ROI
Return on Investment Return on Engagement Return on Involvement
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Using social media metrics
*Source: Mzinga Babson 2009 Social Software Survey
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Using social media metrics
*Source: Mzinga Babson 2009 Social Software Survey
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Types of metrics
Social media leads Engagement duration Bounce rate Membership and active network size Activity ratio Conversions Brand mentions and sentiment Loyalty Virality Blog Interaction
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Why is health care different
Though the goal is different, the same rules apply
Population size Impact of information Personal nature
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So which metrics do I use?
Brand mentions and sentiment
Activity ratio
Engagement duration Loyalty
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Now what? How to analyze all those things
Services:
Google Analytics
Hootsuite Analytics
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Now what? How to analyze all those things, DIY edition
Klout
Page views
Followers/Friends/Fans/Likes
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Moving Forward
Redefining ROI Developing new metrics
BUT
Will influence translate into action?
Develop a message, create an audience, analyze, adjust, and engage