Social media metrics 2015.04.14
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Mostly Free Tools for Measuring Social Media Performance Alan Rosenblatt, Ph.D. Sr. VP for Digital Strategy, turner4D [email protected] turner4D.com @turner4D @DrDigiPol
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Transcript of Social media metrics 2015.04.14
Mostly Free Tools for
Measuring Social Media
Performance
Alan Rosenblatt, Ph.D.Sr. VP for Digital Strategy, turner4D
@turner4D@DrDigiPol
Who am I? And why am I here?
Alan Rosenblatt, Ph.D.@DrDigiPol
• SVP for Digital Strategy, turner4D
• Co-Founder, Internet Advocacy Roundtable
• Taught first-ever college course on digital politics in 1995
• Professor at JHU, GWU, AU
• Columnist for SocialMediaToday.com
What should we measure?It’s all about influence!
• Audience engagement– You want RT, #FF, shares, comments, likes & 1+
• Audience quality & size– You want influencers, press & policymakers
• Driving traffic to your website & email lists– You want clicks & views
• Are you talking about the right things?– Is your audience also talking about it?
– Is the rest of the world talking about it?
My favorite FREE tools
• Native tools - Analytics.Twitter.com
My favorite FREE tools• Native tools – Facebook Insights
My favorite FREE tools• Third Party Tools - Topsy.com
My favorite FREE tools• Third Party Tools - Tweetreach.com
My favorite FREE tools• Third Party Tools - Followerwonk.com (1)
My favorite FREE tools• Third Party Tools - Followerwonk.com (2)
My favorite FREE tools• Third Party Tools - Followerwonk.com (3)
My favorite FREE tools• Third Party Tools - Followerwonk.com (4)
My favorite FREE tools• Third Party Tools - Followerwonk.com (5a)
My favorite FREE tools• Third Party Tools - Followerwonk.com (5b)
My favorite FREE tools• Third Party Tools - Followerwonk.com (6)
• The free tool includes other charts like this, including follower ages & recent activity• The premium tool offers much more for $149/month (first month is free)
My favorite FREE tools• Third Party Tools –
Engagement.ActionSprout.com
(Facebook Page Analyzer)
My favorite PREMIUM tool• Third Party Tools – Attentive.ly
Thank You!
Mostly Free Tools for
Measuring Social Media
Performance
Alan Rosenblatt, Ph.D.Sr. VP for Digital Strategy, turner4D
@turner4D@DrDigiPol
