Social Media Markting for Military Housing: Presented at NAA 2011
-
Upload
charity-zierten -
Category
Business
-
view
707 -
download
1
description
Transcript of Social Media Markting for Military Housing: Presented at NAA 2011
![Page 1: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/1.jpg)
Social Marketing for Military HousingSocial Marketing for Military Housing
MilitaryHealthMilitaryHealth
![Page 2: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/2.jpg)
Presented By:Charity HislePresented By:Charity Hisle
![Page 3: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/3.jpg)
Social MediaBasic TrainingSocial MediaBasic Training
expertinfantryexpertinfantry
![Page 4: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/4.jpg)
TrainTrainThe US ArmyThe US Army
![Page 5: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/5.jpg)
![Page 6: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/6.jpg)
StrategizeStrategize
USACEpublicaffairsUSACEpublicaffairs
![Page 7: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/7.jpg)
P.O.S.T.P.O.S.T.
NYCMarinesNYCMarines
![Page 8: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/8.jpg)
PeoplePeopleexpertinfantryexpertinfantry
![Page 9: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/9.jpg)
ObjectivesObjectives
NYCMarinesNYCMarines
![Page 10: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/10.jpg)
StrategyStrategyDVIDSHUBDVIDSHUB
![Page 11: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/11.jpg)
Who will manage your strategy?
Who will manage your strategy?
The U.S. ArmyThe U.S. Army
![Page 12: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/12.jpg)
Who will manage the day-to-day tasks?Who will manage the day-to-day tasks?
The National GuardThe National Guard
![Page 13: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/13.jpg)
TechnologyTechnology Randy Son Of RobertRandy Son Of Robert
![Page 14: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/14.jpg)
DeployDeploy
DVIDSHUBDVIDSHUB
![Page 15: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/15.jpg)
Why Social Media?Why Social Media?
The US ArmyThe US Army
![Page 16: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/16.jpg)
Word of MouthWord of Mouth
The U.S. ArmyThe U.S. Army
![Page 17: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/17.jpg)
60% of Facebookusers are likely to recommendbrands on Facebook
60% of Facebookusers are likely to recommendbrands on Facebook
The U.S. ArmyThe U.S. Army
![Page 18: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/18.jpg)
ConnectConnect
DVIDSHUBDVIDSHUB
![Page 19: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/19.jpg)
22% of Facebookusers say someone recommended the page
22% of Facebookusers say someone recommended the page
DVIDSHUBDVIDSHUB
![Page 20: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/20.jpg)
EngageEngage
expertinfantryexpertinfantry
![Page 21: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/21.jpg)
29% of Facebookusers enjoy interacting with brands
29% of Facebookusers enjoy interacting with brands
expertinfantryexpertinfantry
![Page 22: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/22.jpg)
U.S. Social Network User Data 2011
U.S. Social Network User Data 2011
The US ArmyThe US Army
![Page 23: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/23.jpg)
U.S. Social Network User Data 2011U.S. Social Network User Data 2011
![Page 24: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/24.jpg)
Getting StartedGetting Started
Official U.S. Navy ImageryOfficial U.S. Navy Imagery
![Page 25: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/25.jpg)
ListenListen
expertinfantryexpertinfantry
![Page 26: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/26.jpg)
![Page 27: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/27.jpg)
![Page 28: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/28.jpg)
Build AccountsBuild AccountsThe US ArmyThe US Army
![Page 29: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/29.jpg)
Manage AccountsManage Accounts Official U.S. Navy ImageryOfficial U.S. Navy Imagery
![Page 30: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/30.jpg)
Evaluate RegularlyEvaluate Regularlyfamilymwrfamilymwr
![Page 31: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/31.jpg)
ChallengesChallengesexpertinfantryexpertinfantry
![Page 32: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/32.jpg)
“I now discourage families because of the changes that have occurred to military housing. I use the community pages to share details that many are unaware of prior to signing a lease for military housing."
“I now discourage families because of the changes that have occurred to military housing. I use the community pages to share details that many are unaware of prior to signing a lease for military housing."
expertinfantryexpertinfantry
![Page 33: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/33.jpg)
![Page 34: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/34.jpg)
What to AvoidWhat to Avoid
expertinfantryexpertinfantry
![Page 35: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/35.jpg)
DefensiveOffensive
Aggressive
DefensiveOffensive
Aggressive
expertinfantryexpertinfantry
![Page 36: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/36.jpg)
Success StoriesSuccess Stories
dbkingdbking
![Page 37: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/37.jpg)
![Page 38: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/38.jpg)
![Page 39: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/39.jpg)
Think BIGGERThink BIGGERexpertinfantryexpertinfantry
![Page 40: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/40.jpg)
Should Each Community have a page?
Should Each Community have a page?
![Page 41: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/41.jpg)
ConnectingConnecting
expertinfantryexpertinfantry
![Page 42: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/42.jpg)
![Page 43: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/43.jpg)
![Page 44: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/44.jpg)
![Page 45: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/45.jpg)
![Page 46: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/46.jpg)
![Page 47: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/47.jpg)
![Page 48: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/48.jpg)
![Page 49: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/49.jpg)
![Page 50: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/50.jpg)
![Page 51: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/51.jpg)
![Page 52: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/52.jpg)
What military families wantWhat military families want
RobBixbyPhotographyRobBixbyPhotography
![Page 53: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/53.jpg)
“Military wives are a tight, supportive group.”
“Military wives are a tight, supportive group.”
The US ArmyThe US Army
![Page 54: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/54.jpg)
![Page 55: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/55.jpg)
![Page 56: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/56.jpg)
“I would like to see newcomer info, base events, volunteer info, and mom/tot info.”
“I would like to see newcomer info, base events, volunteer info, and mom/tot info.”
The US ArmyThe US Army
![Page 57: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/57.jpg)
“I would like to know if there are any flights, ships, battalions, or squadrons deploying.”
“I would like to know if there are any flights, ships, battalions, or squadrons deploying.”
The US ArmyThe US Army
![Page 58: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/58.jpg)
![Page 59: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/59.jpg)
![Page 60: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/60.jpg)
![Page 61: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/61.jpg)
![Page 62: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/62.jpg)
![Page 63: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/63.jpg)
![Page 64: Social Media Markting for Military Housing: Presented at NAA 2011](https://reader033.fdocuments.net/reader033/viewer/2022061115/546306c3af795926328b5af1/html5/thumbnails/64.jpg)